Campaign Brief
11 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 12 ratingsJoin us as host CJ Thomas sits down with marketing industry leaders and executives to hear their stories, strategies, and lessons learned. You'll hear real discussions with executives from brands like Verizon, Sony, Illumina, and more. Whether you are a CMO, marketing director, founder, or agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
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Episodes
Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode
March 03, 2020 21:00 - 48 minutes - 33.6 MBIn this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development. Luke has always been a marketing-focused CEO. So I knew that this would be a great conversation in learning from his experience in growing Centercode and building a marketing team. In our conversation, we discuss: How Luke's engineering and technical background influences ...
Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University
September 17, 2019 01:00 - 50 minutes - 34.8 MBIn this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people. Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team. In our conversation, we discuss: How to sell big ideas to teammates, clients, and leadership Examples of home-run campaigns that Seth has led Seth'...
Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University
September 17, 2019 01:00 - 50 minutes - 34.8 MBIn this episode, we sit down with Seth Odell, the Vice-Chancellor of Marketing at National University. In just over 1 years time, Seth has built an in-house agency at NU from zero to seventy people. Seth has vast experience in all aspects of marketing from video production, to campaign strategy, to building and growing a full-service team. In our conversation, we discuss: How to sell big ideas to teammates, clients, and leadership Examples of home-run campaigns that Seth has led Seth'...
Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect
August 27, 2019 04:00 - 42 minutes - 29.2 MBThis episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand. Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100m to a multi-billion dollar company by building a strong marketing culture. Whether you lead...
Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect
August 27, 2019 04:00 - 42 minutes - 29.2 MBThis episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand. Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100m to a multi-billion dollar company by building a strong marketing culture. Whether you lead...
Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics
August 13, 2019 15:00 - 56 minutes - 38.7 MBIn this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism. In our conversation, we discuss: How Cheryl approached revitalizing Sony's brand story How her background in journalism and PR prepared her for her current role The role of CSR and social good in the Sony story How Sony's origin story plays a role in its products The chall...
Building a Winning Brand with Gaetan Fraikin, Brand Executive from Roche, Illumina, Addictive, and More
July 31, 2019 19:00 - 59 minutes - 40.8 MBIn this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side. In our conversation we cover: The core of what makes a strong brand beyond just logos and typography Brand development process and considerations How to justify brand value and brand equity to f...
B2B Marketing, Potatoes, and Content with Will Foody, Director of Marketing at Buzztime
July 18, 2019 16:00 - 41 minutes - 28.3 MBIn this episode, I sit down with Will Foody. Will is the Director of B2B Marketing at Buzztime, which is an interactive entertainment company most known for their tablets where you can play games, order food, and more. So if you’ve ever been to a Buffalo Wild Wings and noticed those tablets on the tables, those are made by Buzztime. In our conversation we discuss: - Out of the box marketing strategies that Will has tested - What's worked and not worked - Content marketing strategies - Why...
How to Position Your Product for a Successful Launch with Mark Pecota from LaunchBoom
July 17, 2019 22:00 - 31 minutes - 21.4 MBIn this episode, I sit down with Mark Pecota. Mark is the CEO of LaunchBoom. A full-service product launch agency that consistently achieves 6 and 7 figure product launches for its clients through crowdfunding on platforms like Kickstarter and Indiegogo. In our conversation, we discuss why product positioning is so critical for a successful launch, strategies for testing your positioning before launching, and how to build a community of qualified potential buyers in the pre-launch phase so...
Campaign Brief - Podcast Trailer
July 10, 2019 18:00 - 1 minute - 1.02 MBJoin us as host CJ Thomas sits down with marketing leaders from companies like Sony, Verizon, Illumina, and others, to hear their stories, strategies, and lessons learned that you can use to dominate your market. Whether you are the CMO, Marketing Director, founder, or even agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.
Campaign Brief - Podcast Trailer
July 10, 2019 18:00 - 1 minute - 1.02 MBJoin us as host CJ Thomas sits down with marketing leaders from companies like Sony, Verizon, Illumina, and others, to hear their stories, strategies, and lessons learned that you can use to dominate your market. Whether you are the CMO, Marketing Director, founder, or even agency owner, this show is your perfect advisor to help you become the best marketing leader that you can be. Campaign Brief is presented by Wondertree Media.