Building an In-House Agency, Inbound Marketing, and More with Luke Freiler, CEO of Centercode

Campaign Brief

English - March 03, 2020 21:00 - 48 minutes - 33.6 MB - ★★★★★ - 12 ratings
Arts Business Careers marketing branding advertising digital marketing marketing leadership marketing executive startup marketing chief marketing officer marketing career business growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University

In this episode, we sit down with Luke Freiler, the CEO of Centercode. Centercode is a customer validation company helping brands all over the world manage alpha, beta, and delta testing for their product development.

Luke has always been a marketing-focused CEO. So I knew that this would be a great conversation in learning from his experience in growing Centercode and building a marketing team.

In our conversation, we discuss:

How Luke's engineering and technical background influences his marketing approachHow Luke initially discovered inbound marketing which is their best performing source of marketingWhy Luke decided to build an in-house agency modelThe structure of his marketing teamWhat's working (and not working) for CentercodeMore!

You can check out Centercode and some of their content at centercode.com

To view the full episode with video (and others like it), go to
https://wondertreemedia.com/podcast-007-luke-freiler/