Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect

Campaign Brief

English - August 27, 2019 04:00 - 42 minutes - 29.2 MB - ★★★★★ - 12 ratings
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Previous Episode: Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Next Episode: Selling Big Ideas with Seth Odell, Vice-Chancellor of Marketing at National University

This episode features Jay Jaffin, the Chief Marketing Officer at Verizon Connect. Jay has also served as the VP of Marketing and Communications for Verizon Wireless where he oversaw all national campaigns for the brand.

Jay has vast experience when it comes to creating strategic campaigns and leading marketing teams through growth. While at Verizon Connect, Jay has helped the brand grow from a 100m to a multi-billion dollar company by building a strong marketing culture.

Whether you lead a marketing team of 2, or 200, this episode has a TON of lessons for how you can be the best leader and help drive growth.

In our conversation, we dive into:

Example of a winning campaign while at Verizon Wireless and the strategy behind itJay's strategy and approach for developing strong campaignsWhat to consider when building a marketing teamThe "death of the traditional sales funnel"So much more!

To view the full episode with video (and others like it), go to https://wondertreemedia.com/podcast-005-building-marketing-team/

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