Revitalizing the Sony Brand with Cheryl Goodman, Head of Corp. Communications at Sony Electronics

Campaign Brief

English - August 13, 2019 15:00 - 56 minutes - 38.7 MB - ★★★★★ - 12 ratings
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Previous Episode: Building a Winning Brand with Gaetan Fraikin, Brand Executive from Roche, Illumina, Addictive, and More

Next Episode: Growing and Leading A Marketing Team with Jay Jaffin, CMO at Verizon Connect

In this episode, I sit down with Cheryl Goodman. She is the Head of Corporate Communications for Sony Electronics. Cheryl has an impressive track record of storytelling going back to her career start in journalism.

In our conversation, we discuss:

How Cheryl approached revitalizing Sony's brand storyHow her background in journalism and PR prepared her for her current roleThe role of CSR and social good in the Sony storyHow Sony's origin story plays a role in its products The challenges in marketing technology consumer productsCheryl's view on influencer marketingMuch more!

I hope you enjoy this episode. Be sure to subscribe and leave an honest rating/review for the show.

You can view the full episode with video at: https://wondertreemedia.com/podcast-004-sony-brand-story/