Why These Words Make Copywriting Experts Cringe
Call to Action
English - February 04, 2015 05:30 - 19 minutes - 26.5 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Every Piece of Content Marketing Needs to Serve One of These 4 Goals
Copy is an important part of persuading prospects to convert... so then why do marketers toss around cliche terms like "world-class" and "breakthrough" on their landing pages?
On this episode of the Call to Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her disdain for certain overplayed terms in the marketing space.
No one wants to feel like they're being sold to - Henneke discloses which words you're better off avoiding if you want to write copy that converts.