Can Exit Overlays Increase Conversions Without Pissing People Off?

When we recently published a guest post about exit overlays, we expected it would cause a bit of controversy...

And boy were we right.

But as Angus Lynch, Director of Marketing at Rooster explained in the post, there's a reason that this marketing tactic is so polarizing: Exit overlays convert - but not without pissing some of your prospects off. 

In this episode, Angus tackles some of the comments he received on his post and outlines how exit overlays can score you conversions without negatively impacting user experience.