How Reading Your Prospect's Mind Will Make You Better at AdWords
Call to Action
English - February 18, 2015 05:30 - 21 minutes - 28.5 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Can Exit Overlays Increase Conversions Without Pissing People Off?
Next Episode: The Psychology of Landing Page Design
If you want to run AdWords campaigns that convert, you need to know what's on your prospect's mind.
I'm not talking about some crystal ball stuff.
In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.
In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent - their stage in the buying cycle and what they're looking for - you'll create better, higher-converting PPC ads.
Learn more at http://unbounce.com/podcast