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The Psychology of Landing Page Design
Call to Action
English - February 25, 2015 05:30 - 18 minutes - 25.7 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Reading Your Prospect's Mind Will Make You Better at AdWords
There's a reason that so many conversion rate optimization "best practices" we learn about stem from the field of psychology.
If you understand human behavior - the desires and motivations of your audience - then you're better equipped to give people what they want.
In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user's brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.