Every Piece of Content Marketing Needs to Serve One of These 4 Goals
Call to Action
English - January 23, 2015 15:30 - 19 minutes - 27.3 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.
On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.
As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.