Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight)
Call to Action
English - January 23, 2015 15:00 - 21 minutes - 29.9 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done.
On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a test, then it's probably not going to yield very useful results.
He came to this realization when he noticed that he was focusing on test quantity over quality. Once he dialed back the amount of tests he was running and amped up his research, his tests starting producing some pretty dramatic results.