![Business of Story artwork](https://is2-ssl.mzstatic.com/image/thumb/Podcasts128/v4/b2/03/5e/b2035ea1-9cc1-7a99-8132-6e46ac107073/mza_4363111486518535447.jpg/100x100bb.jpg)
#60: How to Use Brand Story for Crisis Management
Business of Story
English - October 03, 2016 10:00 - 59 minutes - 81.4 MB - ★★★★★ - 156 ratingsBusiness contentmarketing storymarketing branding business digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #59: How to Make Your Brand Story Your Customers’ Story
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
In This Episode
Resources
Melissa Agnes Melissa Agnes on Twitter, @melissa_agnes Agnes + Day Inc. How I Built This: NPR Don’t Panic Mgmt. “We Are Legion” Sara Blakely "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.