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#61: The Four C's to Building Employee Advocacy Through Storytelling
Business of Story
English - October 10, 2016 10:00 - 1 hour - 85.4 MB - ★★★★★ - 156 ratingsBusiness contentmarketing storymarketing branding business digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #60: How to Use Brand Story for Crisis Management
Next Episode: #62: 6 Attributes of Compelling Stories that Sell
Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
Resources
Shane McLaughlin Shane McLaughlin on Twitter, @ShaneMcLaughlin Walmart Social Media Marketing World Rob and Melani Walton Foundation Inc. Magazine Power Wheel Princess Carriage "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.