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#59: How to Make Your Brand Story Your Customers’ Story
Business of Story
English - September 26, 2016 10:00 - 1 hour - 84.4 MB - ★★★★★ - 156 ratingsBusiness contentmarketing storymarketing branding business digitalmarketing parkhowell socialmedia storytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #58: How Finding Your Story Can Set You Free
Next Episode: #60: How to Use Brand Story for Crisis Management
Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.
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In This Episode
Why listening and asking the right questions help get customers on the same page of your brand How to get your brand story to become your customer’s story Why it’s key to stay in charge of the conversation while on a sales call How to use peer-to-peer conversation between current clients to help convince potential clients Why everything comes back to problem-solving and connecting with your audience How to better design your sales tactics for long-term results
Resources
Mike Martin Mike Martin on Twitter, @brokkusa Brokk Inc. Jay Schneider Bricking Solutions Pneumat-O-Ring Dave Ederer "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.