Business of eCommerce
163 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 45 ratingseCommerce tips, tricks, strategies and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you’ll love The Business of eCommerce.
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Episodes
Strategies for Writing eCommerce Emails (E113)
February 11, 2020 20:49 - 44 minutes - 80.9 MBJoanna WiebeFounder of Copyhackers Bio: The original conversion copywriter and founder of Copyhackers, Joanna Wiebe teaches a world of digital marketers in SaaS and eCommerce how to get the yes using li’l ol’ words. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: CopyhackersCopyhackers Twitter Transcript: Charles (00:00): In this episode of the business e-commerce. I talked with Joanna Wiebe about how to write e-commerce ...
Pricing Strategies – How to Price a Product (E112)
February 04, 2020 10:57 - 34 minutes - 63.9 MBPaulina MassonFounder of Shopkeeper Bio: Paulina is an Amazon seller and a founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://shopkeeper.comhttps://www.linkedin.com/in/paulinamasson/ Transcript: Charles (00:00): In this episode of the busine...
How to Hire an SEO Consultant or Agency (E111)
January 28, 2020 21:22 - 37 minutes - 68.8 MBJohn DohertyFounder of Credo Bio: John Doherty is the founder of Credo, which connect businesses with the right marketing provider from Credo's exclusive network. Since 2015 they've helped over 3,000 brands, including some of the world's most well-known, work with great marketing firms. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://editorninja.comhttps://www.getcredo.comhttps://twitter.com/dohertyjfhttps://twitter.c...
How to Build a Successful eCommerce Brand (E110)
January 14, 2020 10:09 - 38 minutes - 70.7 MBIn episode 110 of The Business of eCommerce, Charles talks with Ben Wieder, the co-Founder of Chassis. They discuss what it takes to build a successful eCommerce brand in 2020 and what steps to take to grown to be a truly great brand. Bio: Ben Wieder is the founder of Chassis, the first and only premium men’s care line specifically formulated for better performance "down there”, keeping guys fresh, dry, and friction-free all day long. He's a branding expert, a published author, and is al...
Lessons Learned Building a 1M+ Business (E109)
January 07, 2020 21:27 - 49 minutes - 90.5 MBRobert PattonFounder of SHEATH Underwear Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.sheathunderwear.com/https://facebook.com/sheathunderwearhttps://www.instagram.com/sheathunderwear/ Transcript: Charles: 00:00 In this episode of a business of eCommerce. I talked with Robert Patterson about some of the lessons learned growing $1 million eCommerce business. This is a busines...
How to Sell Info Products on Amazon (E108)
January 01, 2020 16:38 - 35 minutes - 64.6 MBKyla Gardner Bio: Kyla has published more than 35 books on Amazon, writing and designing many of them herself. She studied journalism in college and worked as a journalist covering crime and then human interest stories in her hometown of Chicago. Kyla transitioned into online business by working in Vietnam for a software company geared toward FBA sellers. When she was let go in 2017, she combined her writing skills and knowledge of Amazon to start a Kindle business. She now travels full tim...
What Are the Hidden Risks Importing Products From China? (E107)
December 24, 2019 10:13 - 38 minutes - 35.3 MBDavid HoffmannFounder of GlobalTQM Bio: David is considered an expert in China sourcing, supply chain, private label, and brand licensing and founded GlobalTQM.com, after he saw an incredible opportunity through helping friends and family to assist SMEs, start-ups, and entrepreneurs with a range of educational and actual done-for-you services with his resources of +57 people in China. Aside from his core business, David has built an international technology team and has a number of invest...
How to Create a Customer-Focused Omnichannel Experience (E106)
December 17, 2019 21:20 - 34 minutes - 28.5 MBDerek O'CarrollCEO at Brightpearl Bio: Derek O’Carroll has had an eye for business since he turned his school’s unused tennis courts into a paid tennis club as a 15-year-old. As CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers, he has refined go-to-market strategies and led innovations that have increased deal size of nearly 500 percent and yielded 75% growth year-on-year. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automat...
Putting Systems and People in Place to Help You Scale Your Business (E105)
December 10, 2019 20:15 - 34 minutes - 27.5 MBNate GinsburgFounder of SellerPlex Bio: Nate built up his eCommerce business and sold for $1million in 2017. All while living around the world and doing lots and lots of yoga. Now, Nate helps other entrepreneurs run better, more profitable and more scaleable businesses with SellerPlex. Nate is passionate about living a free and balanced life helping others do the same! Learn more about Nate on his Instagram @nteginsburg. Sponsors: Drip – Get a free demo of Drip using this coupon c...
How to Turn Unhappy Customers into Raving Fans (E104)
December 03, 2019 09:56 - 32 minutes - 28.4 MBJoseph LiebermanDigital Marketing Director at Antlion Audio Bio: Founded the first indie game PR company and went on to be the marketing guy behind a successful casual game publisher, ArcadeTown, which was purchased by Demand Media and IPOed in 2013. At Arcadetown Joseph grew an eCommerce game network and subscription service to 13.5 million visitors per month with 8 million newsletter subscribers. Joseph joined Antlion Audio in 2016, where we revamped a small CE company with a generic ...
3 Secret SEO Tactics (E103)
November 26, 2019 10:42 - 15.6 MBJason BerkowitzFounder of Break The Web Bio: Jason Berkowitz is the Founder & SEO Director of Break The Web, a boutique Inbound Marketing agency based in NYC. Through trial & error, Jason officially started freelancing, offering SEO back in 2010 and as demand grew, the transition into an agency was the natural course. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.breaktheweb.agency/https://www.linkedin.com/in/ja...
How to Win at the Mental Game of Entrepreneurship with Noah Kagan (E102)
November 19, 2019 15:09 - 46 minutes - 52.9 MBBio: Noah is the Chief Sumo at Sumo.com where they help eCommerce retailers grow their email lists. Previously Noah was employee #30 at Facebook, #4 at Mint, and worked at Intel. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://sumo.com/https://okdork.com/https://appsumo.comhttps://twitter.com/noahkaganhttps://www.linkedin.com/in/noahkagan Transcription: Charles: 00:00 In this epi...
The Best Email Marketing Strategies for 2020 (E101)
November 12, 2019 09:10 - 36 minutes - 67.8 MBDylan KelleyFounder of Wavebreak Bio: Dylan Kelley is the founder of Wavebreak and host of the popular Wavebreak Ecommerce Podcast. He helps to lead eCommerce brands to maximize their email revenue and stop leaving money on the table. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://wavebreak.co/http://www.wavebreakpodcast.com/ Transcript: Charles: 00:00 In this episode of the...
Episode 100! 🥳 🎉 (E100)
November 05, 2019 19:17 - 1 hour - 70.8 MBDescription: Thank you to our viewers and listeners for all your feedback on the past 100 shows! To celebrate the past 99 episodes of the Business of eCommerce we put together this show with clips of the past guest interviews. I hope you enjoy it and I'm looking forward to the next 100 episodes! -Charles Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation
Using Video to Increase Sales (E99)
October 29, 2019 09:00 - 37 minutes - 68.9 MBRick CesariAuthor of Video Persuasion Bio: Rick Cesari has been a pioneer in Brand Response advertising since the early 90’s. He helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. He has helped take companies like GoPro from start-up to over $1 billion in sales in just a few short years. Rick’s newest book, Video Persuasion, puts h...
How Jared Mitchell Grew his Brand to 7 Figures in Less Than 12 Months (E98)
October 22, 2019 20:43 - 40 minutes - 75.2 MBJared MitchellSenior Ecommerce Analyst for NeilPatel.com & QuickSprout.com Bio: Jared Mitchell has been working in eCommerce as an owner and consultant for over 14 years. Currently, Jared is the Senior Ecommerce Analyst for NeilPatel.com & QuickSprout.com, assists in formulating and teaching digital marketing courses with Neil Patel, runs his own 8 figure eCommerce business skincarebyalana.com, and services clients under his consulting brand of beefysites.com that represent revenue in exce...
Using Artificial Intelligence to Grow your Business (E97)
October 15, 2019 19:27 - 35 minutes - 65.6 MBJohn J. WallPartner and Head of Business Development at Trust Insights Bio: John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is a Partner and Head of Business Development at Trust Insights - trust insights.ai. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Chris Brogan, David Meerman ...
What Kinds of Auto-Emails Should You Be Sending to Subscribers, Abandoners, and Customers (E96)
October 08, 2019 19:39 - 31 minutes - 58.8 MBLianna PatchFounder of Punch Line Copy Bio: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. She’s written for Freshbooks, Manly Bands, GhostBed, and The Contract Shop, among other delightful clients, and regularly speaks at eCommerce and software conferences...
Sending Marketing Emails Every Day Without Annoying Your Email List (E95)
October 01, 2019 17:29 - 35 minutes - 64.9 MBLogan ChristopherCo-Founder of Lost Empire Herbs Bio: Logan Christopher owns Lost Empire Herbs along with his two brothers. This eCommerce company is dedicated to bringing the superheroes of the herbal world into the lives of humans to help assist health and performance. This includes herbs that most people haven’t heard of such as pine pollen, shilajit and ant extract. Some of the main focuses for both men and women are hormone optimization, sexual health, enhancing workouts, longevity, an...
Adding Systems and Processes to Your Marketing (E94)
September 24, 2019 07:56 - 32 minutes - 59.2 MBNathan ElleringHead of Marketing at CoSchedule Bio: Nathan Ellering heads up the marketing team at CoSchedule, the family of agile marketing tools that help you stay focused, deliver projects on time, and keep your team happy. He's a big fan of content marketing, blogging, and strategy stuff. When he's not at work, you'll find him listening to vinyl, sipping craft beer, and exploring the Minnesota wilderness. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping –...
Scaling your eCommerce Business Without Funding (E93)
September 17, 2019 20:27 - 42 minutes - 77.7 MBBashar KatouAmazon FBA Seller and Mentor Bio: Bashar J Katou is a serial entrepreneur who migrated to the U.S in 2006 with his family after fleeing the war in Iraq to chase The American Dream. After his restaurant burnt down in 2015, losing over 400k, 3 years of his life and being 150k in debt, Bashar was able to turn his life around when he discovered the digital world. Today, he is a 7-figure Amazon seller, has taught thousands around the world to do the same, and in fact, one of his to...
Using Life Insurance to Self Fund your eCommerce Business (E92)
September 10, 2019 21:08 - 36 minutes - 68 MBMark WillisCertified Financial Planner Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: nyafinancialpodcast.com
How to Drive Traffic to Your Amazon Listings (E91)
September 03, 2019 08:59 - 34 minutes - 63.3 MBConnor Folley CEO of Downstream Bio: Connor Folley is CEO and co-founder of Downstream, an eCommerce advertising technology company based in Seattle, WA. Co-founded by a pair of Amazon veterans, Downstream’s Amazon marketing platform applies machine learning to provide brands with an overwhelming competitive advantage on Amazon. And as someone who has lead teams internally at Amazon and on the agency side, his understanding of Amazon and its unique demands is truly one of a kind. The worl...
3 Steps to Grow your Instagram Followers (E90)
August 27, 2019 20:20 - 39 minutes - 72.6 MBChris JoneseCommerce Blogger Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://www.guerillarealty.com/https://instagram.com/chrisjonzhttps://twitter.com/chrisjonz
Starting an eCommerce Business While Working a Full-Time Job (E89)
August 20, 2019 08:30 - 41 minutes - 75.4 MBTommy GriffithFounder of ClickMinded Bio: Tommy Griffith has been doing search engine optimization for more than 10 years. He was previously managed SEO at PayPal and Airbnb, and now runs ClickMinded, a digital marketing training platform for marketers and entrepreneurs. Tommy started ClickMinded as a side project while working full-time at Airbnb. He grew it until it started generating more revenue than his annual salary. Two years ago, he quit Airbnb to go full-time on it and ran into a ...
How Diversifying Revenue Streams can Grow Your Business (E88)
August 13, 2019 09:30 - 37 minutes - 68.4 MBScott VoelkerHost of The Amazing Seller Podcast Bio: Scott Voelker is the founder and host of The Amazing Seller podcast, a TOP Ranked Business show where he helps regular, everyday people start and grow their own online business in E-commerce. Scott is a serial entrepreneur that has built and helped others build 6 and 7 figure brands online over the past 15 years and has now taught and inspired thousands all over the world, through his “Take Action” approach!!! Sponsors: Drip – Get a f...
Expanding Amazon Private Label into International Markets (E87)
August 06, 2019 08:03 - 38 minutes - 70.2 MBStephen SomersCo-Founder of Marketplace SuperHeroes Bio: Stephen Somers is a co-founder of Marketplace SuperHeroes, an education platform that teaches members how to create a 5-7 figure income stream selling products on Amazon. He and his business partner, Robert Rickey, are both 7-figure Amazon sellers, and serial entrepreneurs who have built Marketplace SuperHeroes, as well as a full Freight Company and Accountancy Service for Amazon sellers. They have spoken all over the world, helpi...
Building a YouTube for Content Marketing Engine (E86)
July 30, 2019 14:17 - 36 minutes - 67.8 MBChristian ZeronFounder at Theo & Harris Bio: In 2014 whilst studying Law, 19-year-old Christian Zeron started selling pre-owned watches from his college dorm room. Fast forward to 2019 and he’s turning over 2.3 million a year through Theo and Harris his luxury watch shop, and his website generates 1.3 million monthly page views using free traffic strategies Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: Theo & HarrisTheo & Ha...
Taking an Idea from Concept to Launching a Business (E85)
July 23, 2019 20:34 - 38 minutes - 70.2 MBMendel KurlandFounder of Geek Adventures Bio: Mendel is the Head Geek at Geek Adventures. In the past, he helped build the pro evangelism, training/education, SMS marketing, and online advertising programs at GoDaddy, and further back ran the Web Development engineering team at West Music Company. He's also a trained software engineer (Pascal, C++, Perl, PHP, .net). Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: https://geeka...
How to Generate More Consistent Sales (E84)
July 16, 2019 08:45 - 42 minutes - 78.1 MBJordan SteenFounder of Rest&Bar Marketing & Cereal Entrepreneur Academy Bio: Cereal Entrepreneur, AKA, Jordan Steen has been an entrepreneur his entire life…and we mean that quite literally. Jordan started his first business when he was only 11 years old selling candy out of his locker at school. Making about $1,000 per month, Jordan knew then and there that he would be an entrepreneur for life. This eventually turned into Jordan becoming one of the early pioneers for Social Media Marketin...
eCommerce Fraud – 3 Types of Fraud and How to Prevent Them (83)
July 09, 2019 09:01 - 46 minutes - 85 MBRafael LourencoEVP at ClearSale Bio: Leading smart people to solve complex problems in dynamic environments is Rafael’s signature skill. As ClearSale’s Executive Vice President, Rafael combines the company’s innovation-driven culture and emphasis on communication with a deep understanding of the statistical tools that underpin excellent fraud protection. Rafael represents one of the world’s most experienced and largest firms of its kind, with more than a decade of e-commerce fraud detecti...
How to Write Better Copy for Product Pages (E82)
July 02, 2019 09:00 - 49 minutes - 91 MBKaron ThackstonPresident of Marketing Words Bio: Teacher. Guide. Simplifier of the complex. Since 1999, Karon Thackston and the Marketing Words copywriting agency have been devoted to delivering high-value training that empowers online entrepreneurs to communicate, convince and convert leads into loyal customers. Need to master the art of snappy, short tidbits of copy for social media, headlines or calls to action? Or tackle the multifaceted task of Amazon Enhanced Brand listings? Regardl...
Continuous Learning – Staying Ahead of the Curve (E81)
June 25, 2019 09:00 - 40 minutes - 74.4 MBStephen CarlFounder of Needle Movement Bio: Stephen Carl is the owner and founder of Needle Movement, an e-commerce strategy company. Stephen began his digital career as an early employee at an Amazon-funded start-up in 1998 and has been chasing online conversions ever since. His past digital marketing experiences cover a wide array of categories: luxury fashion, movies, horticulture and not-for-profit – all with the common thread of translating digital trends into online revenue generati...
Building an eCommerce Business That’s Not Reliant on Amazon (E80)
June 18, 2019 09:51 - 37 minutes - 68.6 MBEric BandholzFounder of Beardbrand Bio: Eric Bandholz is the founder of Beardbrand, a men's grooming company that offers products for the hair, beard, and body. With this help of his two business partners, he bootstrapped the business to 7 figures and national distribution of the product line. He currently resides in Austin, TX with his wife and daughter. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: BeardbrandBeardbrand Yo...
How to Reach your Customers with Omnichannel Marketing (E79)
June 11, 2019 08:56 - 34 minutes - 62.7 MBRytis LaurisCo-Founder and CEO of Omnisend Bio: Rytis Lauris, the Co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving ecommerce marketers beyond the generic email marketing tools. He believes that rich customer data and an omnichannel approach empowers ecommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. Rytis is successful e...
Tactics to Optimize eCommerce Product Pages (E78)
June 04, 2019 09:00 - 40 minutes - 74 MBKim KohatsuDirector of Marketing at PickFu Bio: Kim Kohatsu is the Director of Marketing at PickFu, an instant polling service that e-commerce sellers use to optimize product listings. With PickFu, online stores can quickly test product photos, description copy, and UI layouts with shoppers who reflect their target demographic, including Amazon Prime members, those within a certain income bracket, or people based on traits such as homeownership, marital status, or exercise habits. Sponsors...
eCommerce Pricing Strategy – How to Set your Product Prices (E77)
May 28, 2019 09:00 - 36 minutes - 66.1 MBBurc TanirCo-Founder and CEO of Prisync Burc Tanir, the co-founder and CEO of Prisync talks about the different strategies eCommerce retailers can use to correctly price their products. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: PrisyncBurc Tanir LinkedIn
How a 2.5M Kickstarter Ignited eCommerce Growth (E76)
May 21, 2019 09:48 - 46 minutes - 85.1 MBChad DeShonboardgametables.com Chad DeShon, the founder of boardgametables.com used Kickstarter to raise 2.5M for his board game table, The Duchess. He went on to raise another 780k on his second Kickstarter for his second table, The Jasper. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: BoardGameTables.comKickstarter - The DuchessKickstarter - The Jasper
How to use a Customer Referral Program for eCommerce (E75)
May 14, 2019 09:30 - 34 minutes - 64.3 MBJay GibbFounder of CloudSponge Links from the show: Referral Program SoftwareFriendBuyExtoleTalkable Bio: Jay is the CEO/founder of Cloudsponge, a SaaS company which sells software to eCommerce companies focused on growing sales through referral programs. Instead of a customer typing out each individual email address for the referral, CloudSponge populates and imports your address book from over 50 email providers. Jay's company is utilized by big eCommerce companies such as StitchFix an...
How to Handle Customer Complaints (E74)
May 07, 2019 09:23 - 14 minutes - 25.7 MBDo's Get close to the problemDon't just listen, have empathySlow down.Get the full picture. Listen.Finally… offer a solutionVerify Don'ts Don’t be passive-aggressiveDon't use cliché - "What I'm hearing is"Rush to solve the problemRush to offer cash/refunds Sponsors: Drip - Get a 60 day trial of Drip using this coupon code!Spark Shipping - eCommerce Automation
Is Dropshipping Dead? (E73)
April 30, 2019 08:59 - 9 minutes - 16.9 MBAt least once a month there's a post, thread or video proclaiming "Drop shipping is dead!". In this episode of The Business of eCommerce we bust some myths on what dropshipping is, what it is not and if dropshipping is on death row any time soon. Sponsors: Drip - Get a 60 day trial of Drip using this coupon code!Spark Shipping - eCommerce Automation
SEO Secrets to Grow your eCommerce Business (E72)
April 23, 2019 09:00 - 24 minutes - 45.9 MBNeil PatelCo-Founder of Crazy Egg, Hello Bar, and KISSmetrics Bio: Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 ...
How to Optimize Your eCommerce Site for Search Engine Bots and Spiders (E71)
April 16, 2019 09:38 - 35 minutes - 65.6 MBMeg ClarkeFounder of Clapping Dog Media Bio: Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and ...
4 Ways Attending Live Events Will Help Grow Your Business (E70)
April 09, 2019 19:58 - 11 minutes - 21.4 MBShow Notes: Find out the latest tactics and strategies Talk with other attendees about what's working and what their challenges areFor tighter relationships with other attendeesGet your mind out of the day-to-day Sponsors: Drip - Get a 60 day trial of Drip using this coupon code!Spark Shipping - eCommerce Automation
How to Successfully Sell on Amazon (E69)
April 02, 2019 08:38 - 40 minutes - 74 MBJames ThomsonPartner at Buy Box Experts Bio: James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. In 2015, James co-founded the...
Increase Revenue Through Automated Lifecycle Emails (E68)
March 27, 2019 10:30 - 36 minutes - 67.3 MBBeka RiceHead of Product at Jilt Bio: Beka is the head of product at Jilt, where they focus on helping merchants increase revenue through automated lifecycle emails. Jilt is built by SkyVerge, the top WooCommerce.com extension provider, and maker behind some of the most popular extensions, such as WooCommerce Memberships. Beka loves leveling the playing field for eCommerce growth, making enterprise-level tools accessible to any online store. Links: JiltSkyVergeBeka Rice (Twitter) Sponso...
Developing a Marketing Strategy for your eCommerce Business (E67)
March 19, 2019 10:00 - 40 minutes - 74.3 MBJeff WhiteCo-Founder of Kula Partners Bio: Jeff is the co-founder of Kula Partners, an agency designed to help leading manufacturers digitally transform their marketing and sales. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners, Canada’s first Platinum HubSpot Partner agency. A number of years ago, Jeff returned to NSCAD University as a sessional professor, bringing his unde...
How to Launch a Cosmetics Brand Online (E66)
March 12, 2019 10:00 - 37 minutes - 68.1 MBRose NicholsFounder of Lip Ink Bio: Lip Ink International was founded on January 1, 1995, by Inventor, Mother, and “Lip Diva” Rose Nichols. Lip Ink’s International’s revolutionary concept began with Rose’s senior thesis project in Merchandise Marketing at FIDM-LA. (Fashion Institute of Design and Merchandising) It has since grown into a multi-million dollar international enterprise. Rose set out to invent an extraordinary Wax Free, Semi-Permanent Liquid Lip Color because she was tired of he...
How to Use Content Marketing to Build an Audience (E65)
March 05, 2019 10:30 - 45 minutes - 83.1 MBTeri MiyahiraFounder of Teri Miyahira Beauty Bio: Teri Miyahira completely bootstrapped Teri Miyahira Beauty without investor funding or bank loans. Teri broke $100k sales in her first 11 months back in 2016, and since then have done $300k sales to date (through our website). Teri will be featured in an upcoming Harper's Bazaar article on vegan and cruelty-free beauty. Teri also runs traffic outside of social media now, which has been a recent experiment in the last few months (even though ...
How To Inspire Customers to Become Your Brand Evangelists (E64)
February 26, 2019 10:27 - 40 minutes - 75 MBEdward WimmerCEO of ROAD iD Bio: Edward Wimmer is Co-Founder and CEO of ROAD iD. In 1999, armed with a dream and two credit cards, Edward Wimmer and his father Mike Wimmer founded ROAD iD in Mike’s Northern Kentucky basement. With only $10,000 of start-up capital, Edward quickly learned how to carefully leverage small marketing spends to drive a positive ROI. Very early in his career, and in the infancy of eCommerce, Edward saw the value of building a niche company online. That niche co...