Christina Pickworth founded THIS MAMA DOES in 2016. With a background in film & television she’d spent over a decade telling stories, but when she became a mother she felt suddenly invisible. Then she had an idea for funny parenting milestone cards that can help tell a story of not just the new baby, but the new parent too - and perhaps send a little SOS out into the world with a smile where there might otherwise be lonely meltdown. 

A chance to laugh with other parents in the solidarity of sleepless nights and s**tmageddons. Because the kids might be all kinds of wonderful, but the parents doing all the snot-wiping and tantrum negotiating on 3 hours of sleep and 4 cups of coffee are pretty fab too!

Listen in to hear Christina share:

An introduction to her and her businesses (1:15)The inspiration for her parenting milestone cards and how she launched them in 3 weeks (1:40)The process of creating her cards - and why who you know can help! (5:17)How she got her first sales (7:44)Some of the milestones on her cards (10:20)How she expanded the range - by signing up with Not On The High Street (11:30)The process of applying for NOTHS with a few top tips! (13:30)How much time she spends on THIS MAMA DOES versus her main business - hint. It’s not a lot! (17:00)Selling her cards wholesale and how she got her first orders (22:20)Her number one piece of advice for other product creators (27:49)

USEFUL RESOURCES:

THIS MAMA DOES website

THIS MAMA DOES on Twitter

THIS MAMA DOES on Facebook

THIS MAMA DOES on Instagram

THIS MAMA DOES cards on Scribbler

LET’S CONNECT

Find me on Instagram

Work with me

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Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for...

Christina Pickworth founded THIS MAMA DOES in 2016. With a background in film & television she’d spent over a decade telling stories, but when she became a mother she felt suddenly invisible. Then she had an idea for funny parenting milestone cards that can help tell a story of not just the new baby, but the new parent too - and perhaps send a little SOS out into the world with a smile where there might otherwise be lonely meltdown. 

A chance to laugh with other parents in the solidarity of sleepless nights and s**tmageddons. Because the kids might be all kinds of wonderful, but the parents doing all the snot-wiping and tantrum negotiating on 3 hours of sleep and 4 cups of coffee are pretty fab too!

Listen in to hear Christina share:

An introduction to her and her businesses (1:15)The inspiration for her parenting milestone cards and how she launched them in 3 weeks (1:40)The process of creating her cards - and why who you know can help! (5:17)How she got her first sales (7:44)Some of the milestones on her cards (10:20)How she expanded the range - by signing up with Not On The High Street (11:30)The process of applying for NOTHS with a few top tips! (13:30)How much time she spends on THIS MAMA DOES versus her main business - hint. It’s not a lot! (17:00)Selling her cards wholesale and how she got her first orders (22:20)Her number one piece of advice for other product creators (27:49)

USEFUL RESOURCES:

THIS MAMA DOES website

THIS MAMA DOES on Twitter

THIS MAMA DOES on Facebook

THIS MAMA DOES on Instagram

THIS MAMA DOES cards on Scribbler

LET’S CONNECT

Find me on Instagram

Work with me

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable.
When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

Buy my book!

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