Launching and marketing your physical product - with Shona Chambers
Bring Your Product Idea to Life
English - January 15, 2021 06:00 - 47 minutes - 37 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
https://blog.tinychipmunk.com/10-tips-for-marketing-and-launching-your-product/ (**READ THE BLOG POST HERE**)
**Please remember to rate and review the podcast - it really helps others to find it.**
Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club.
Today she shares her tips and advice on how to both launch and market your product.
https://app.podscribe.ai/episode/60054709 (Read the transcript)
Listen in to hear Shona share:
Why you need to start thinking about marketing and building and audience before you have a product to sell (2:18)
How and where to find your ideal customers (4:00)
How to engage authentically (7:54)
When (and why) to get your own social media channels set up (10:50)
Using your social media channels to drive traffic back to your website (13:50)
The type of content to share on social media (15:33)
How blogging can help your marketing efforts (19:26)
How to encourage people to sign up for your email list - and why emailing consistently is important (22:19)
How and why to create a lead magnet that’s relevant to your customers (28:19)
How often to email - and what to say! (32:42)
Creating a simple marketing plan (36:51)
What what kind of things a professional marketer can do for you (39:24)
The costs of marketing support (41:47)
Shona’s book - what it is, who it’s for and where to find it (42:50)
USEFUL RESOURCES:
https://blog.tinychipmunk.com/10-tips-for-marketing-and-launching-your-product/ (Blog post for this episode)
http://eepurl.com/gpj9nT (Sign up to Shona’s email list)
https://www.shonachambersmarketing.co.uk/my-book (Buy Shona’s book - 100 Marketing Tips for Small Business Owners)
http://www.shonachambersmarketing.co.uk/ (Shona Chambers website)
https://www.facebook.com/shonachambersmarketing/ (Shona Chambers on Facebook)
https://www.instagram.com/shonachambersmarketing/ (Shona Chambers on Instagram)
https://twitter.com/sathlondonshona (Shona Chambers on Twitter)
https://www.linkedin.com/in/shonakchambers/ (Shona Chambers on LinkedIn)
https://checklist.vickiweinberg.com/free (Get my FREE Product creation checklist)
LET’S CONNECT
https://www.instagram.com/vickiweinberg_product_creation/ (Find me on Instagram)
https://my.captivate.fm/www.vickiweinberg.com (Work with me)
**Please remember to rate and review the podcast - it really helps others to find it.**
Shona Chambers is a freelance marketing consultant with a career spanning over 20 years, working with both large and small companies. Shona has also created her own businesses, including a networking group for the self employed and freelance community, Self Employed Club.
Today she shares her tips and advice on how to both launch and market your product.
Listen in to hear Shona share:
Why you need to start thinking about marketing and building and audience before you have a product to sell (2:18)How and where to find your ideal customers (4:00)How to engage authentically (7:54)When (and why) to get your own social media channels set up (10:50)Using your social media channels to drive traffic back to your website (13:50)The type of content to share on social media (15:33)How blogging can help your marketing efforts (19:26)How to encourage people to sign up for your email list - and why emailing consistently is important (22:19)How and why to create a lead magnet that’s relevant to your customers (28:19)How often to email - and what to say! (32:42)Creating a simple marketing plan (36:51)What what kind of things a professional marketer can do for you (39:24)The costs of marketing support (41:47)Shona’s book - what it is, who it’s for and where to find it (42:50)USEFUL RESOURCES:
Buy Shona’s book - 100 Marketing Tips for Small Business Owners
Get my FREE Product creation checklist
LET’S CONNECT