The eCommerce Maven Podcast
187 episodes - English - Latest episode: 8 months ago - ★★★★★ - 13 ratingsThe eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
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Episodes
How to use Landing Pages in your Business
March 03, 2018 20:46 - 10 minutes - 7.55 MBHave you used a landing page for your online store? Not sure what that even means? I got you! This week's podcast is all about how to use landing pages for your eCommerce store, and why they're important. Read the full post on the blog here: https://www.retailbliss.ca/blogs/retail/how-to-use-landing-pages-for-your-ecommerce-store
How to get Email Opt-ins Through Social Media
February 25, 2018 20:13 - 16 minutes - 11.8 MBAre your social channels bustling while your email list is deadsville? I can help. On this week's podcast, I talk about various tactics you can use on popular social media channels like Facebook, Twitter, Pinterest and Instagram to compel your followers to sign-up for your email newsletter - without feeling icky or spammy. Have a listen + leave a comment on the blog when done? https://www.retailbliss.ca/blogs/retail/how-to-get-email-opt-ins-from-social-media Love the podcast? Rate it on itu...
Facebook 101 for eCommerce
February 19, 2018 17:18 - 22 minutes - 15.6 MBWant to get started in Facebook ads for your online store but not sure where to begin? On this week's podcast, I go over the initial few steps you need to take to get started in Facebook advertising. Read more at my blog: https://www.retailbliss.ca/blogs/retail/facebook-ads-101-for-shopify-stores Like this podcast? Please rate it on itunes! It helps us help more entrepreneurs just like you.
3 Ways to Collaborate with Others to Grow your Ecommerce store
February 09, 2018 00:58 - 21 minutes - 13.9 MBHave you ever thought about collaborating with others to grow your ecommerce store? True win-win partnerships are a great way to uplevel your online store. In this week's podcast, I share the 3 best ways to collaborate with others to grow your business, and types of collaborations you can do with them. Enjoy! Learn more about marketing collaborations: https://www.retailbliss.ca/blogs/retail/3-ways-to-collaborate-with-others-to-grow-your-ecommerce-store
3 Mindset Shifts to Be Boss
January 20, 2018 16:20 - 14 minutes - 9.37 MBThe road to entrepreneurship as a CEO can be really rough. Here are 3 mindset shifts that I've made to help me feel a bit more boss-like on even those tough days. https://www.retailbliss.ca/blogs/retail/3-necessary-mindset-shifts-to-be-more-boss
5 Branding Mistakes We're All Making
January 13, 2018 23:06 - 26 minutes - 20.1 MBWhatever stage your online store is at, I have no doubt that you've either made (or maybe are about to make) at least ONE of these common branding mistakes. I'm not perfect. I think since I started my business 5 years ago, I've made ALL of these mistakes, and continue to struggle with a few. On this week's episode of the eCommerce Maven podcast, I'm sharing the 5 branding mistakes that we all make. Yes, we do. No shame here I focused each branding challenge with an action step, so make sur...
The Ultimate List of Free Shopify Apps
January 10, 2018 23:04 - 11 minutes - 14.5 MBThe best things in life are free, right? I love a free app for my shopify store. Although I do pay a hefty amount of recurring fees in apps that I need for my ecommerce store, every now and then I find a free gem that's worth it's weight in gold. Finding the right app can have a massive positive impact on your overall customer experience and consequently, your revenue. This week, I'm sharing my ultimate list of free apps to grow your shopify store. Have a FREE amazing app I missed? Head ...
The 10 Things I learned in my business in 2017
January 06, 2018 20:47 - 23 minutes - 17.4 MBTis the season to do a recap of the past year in my ecommerce business! On this week's episode of the eCommerce Maven podcast, I'm sharing the 10 things I learned (sometimes the hard way!) in 2017 running a product-based business.
How to finish 2017 Strong + Start 2018 off right!
December 26, 2017 00:05 - 11 minutes - 8.85 MBIt's the last selling and shopping week of 2017. Time to get ready for a fresh start in 2018. You may be tempted to take it easy, but now is the perfect time to set yourself up for success in the new year. On this week's episode, I share what you should focus on for this past week.
2018 Goal Setting for eCommerce
December 17, 2017 22:27 - 14 minutes - 11.3 MBThere is no better time to plan your goals for your eCommerce store than now. In this week's episode, I share how I approach planning for my revenue targets for the year, and by month. Creating revenue goals is both an art and a science, but it's totally doable. Have a listen and let's get started.
How to Plan Your Day to Max your Productivity
December 02, 2017 23:38 - 22 minutes - 26 MBWant to plan your days more efficiently? You totally can. Follow my journey as I share my top 5 tips for making the most of the time you have as a busy entrepreneur. **PS check out my blog post accompanying this track for a fun contest**
Easy Last Minute eCommerce Holiday Plan
November 19, 2017 22:30 - 14 minutes - 17.7 MBNot sure what to do for holiday on your website? Here are some quick and easy ideas for creating a turnkey holiday plan that will delight your customers.
How to Make a Marketing Plan for Black Friday Cyber Monday
October 30, 2017 00:01 - 12 minutes - 15.2 MBIf you're behind on your marketing plan for Black Friday/Cyber Monday, then this episode is for you. Learn a quick way to get a Black Friday/Cyber Monday plan in just a weekend or less.
The Must Have Shopify Apps for Black Friday
October 29, 2017 23:59 - 13 minutes - 17.4 MBReady for Black Friday and Cyber Monday? Here are my must-have apps for your shopify store to get ready for the biggest sales weekend of the year.
Lessons from 5k to 10k Sales in My Online Store
October 29, 2017 23:58 - 19 minutes - 23.7 MBWondering how to go from a couple of thousand dollars in revenue a month in your online store to 10k? In this week's episode, I talk about the mindset and productivity shifts that made my business change.
How to Use Shopify's Analytics Dashboards
October 18, 2017 01:26 - 7 minutes - 9.37 MBCurious about how to read your Shopify dashboard? What's most important? How often should you be looking at this data? Listen to this week's episode to here more about what to look out for on your Shopify store.
Creating Visual Content for your Online Store
October 18, 2017 01:26 - 11 minutes - 14.5 MBDo you think you need a fancy camera to get good content? wrong! Listen to this week's podcast to hear all about how I bootstrap photo and visual content development at my ecommerce brand.
How to Create In Person Events for your Ecommerce Store
October 02, 2017 17:10 - 14 minutes - 17.7 MBHave you thought about creating an offline event for your online store? On this week's episode, Kristi shares her recent experience hosting her first ever in studio social for her fashion brand. Listen and hear her key learnings - what worked, what didn't and what she'd do differently next time.
3 Mistakes You Might be Making on your ECommerce site
October 02, 2017 17:09 - 7 minutes - 8.93 MBAre you making any of these common 3 mistakes on your eCommerce store? Have a listen to this quick episode and find out.
How to Recover from Failures as an Entrepreneur
October 02, 2017 17:07 - 11 minutes - 10.3 MBHow to regain your footing after a small (or sometimes not so small) failure in your your eCommerce business
How to use Pre-Orders to grow your eCommerce store
September 15, 2017 01:44 - 17 minutes - 8.02 MBHave you ever run out of cash for producing your products? Or maybe you ran out of products to sell? Or maybe, you've got a new product that's super innovative that you want to launch with a splash? Offering pre-orders may be the right solution for your eCommerce store. When used correctly, pre-orders can create excitement for your customers, and smooth your cash flow and backfill inventory issues.
3 Email automation sequences you need for your online store
July 28, 2017 02:47 - 20 minutes - 9.69 MBDream of making sales in your online store, on your day off? It's possible. Picture this - you're sharing a Mojito with your favourite business BFF, over a mid-day lunch, and your phone keeps going off with sales. Getting sales for your eCommerce sale, when you're not even working is completely possible in today's world of automation technology. Before you totally tune out - it's NOT that complicated. There are so many easy ways to build automation into your workflow for marketing, sales, ...
3 tips for Dealing with Entrepreneur Overwhelm
July 20, 2017 14:00 - 13 minutes - 6.48 MBWhen I became an entrepreneur, my biggest fear was financial. Would I be able to pay my bills? In reality, one of the most difficult aspects of entrepreneurship for me is managing overwhelm. We all only have so many hours in the day, especially those of us with large families, children, day jobs and other commitments. So, how do we get everything done? If we don't do something, will it negatively impact our businesses? Is it reasonable to work every day in your business? When will it end?...
How to Create Customer-Focused Marketing
July 20, 2017 14:00 - 6 minutes - 3.24 MBAll too often I see clients, and other retail brands doing things for themselves. Meaning that their marketing, social media, products, services, and policies are all designed in the company's best interests. Ever see those posts on Facebook pages or Instagram feeds from brands that make you cringe? Now, I'm not saying you shouldn't craft your customer experience and marketing without an eye to profitability (not every business can manage free shipping + returns), on the contrary, I am sug...
6 Ways to Ready our Online Store For Holidays
July 20, 2017 14:00 - 10 minutes - 4.52 MBThis week on the retail bliss blog, I'm going to talk to you about holiday retail planning. It's the last week of October, and you may be wondering why are you talking about holidays? It's still the fall! Well, have you started your holiday planning yet for your retail store? I don't want to induce panic, however for many retailers, especially large ones, holiday season planning actually started around July. So, if you haven't started your holiday season strategy, do not freak out. Now is t...
Should I have an etsy shop and website?
July 20, 2017 14:00 - 7 minutes - 3.79 MBWondering if you need another website to sell on in addition to your etsy or other marketplace shop? Check out this week's audio blog on what you're missing out on if you don't have your own standalone eCommerce site.
5 most effective things I did to grow my Pinterest following
July 20, 2017 14:00 - 9 minutes - 4.71 MBWant to grow your Pinterest following to thousands? Listen to the top 5 most impactful things I did to take my Pinterest followers from 0 to over 20,000!
6 Retail Lessons from Black Friday
July 20, 2017 13:59 - 12 minutes - 5.79 MBAs you know, if you read my post pre-Black Friday, that Black Friday is the BIGGEST retail holiday of the year. This year, I put significant time into planning out the strategy for Black Friday/Cyber Monday for my fashion line. The past couple of years have been ok, and growth year over year, however I knew I could do more. It's my pleasure to share with you today, the 6 key learnings from my Black Friday/Cyber Monday promo (herein referred to as Black Friday weekend).
How to Reward Your Repeat Customers
July 20, 2017 13:59 - 10 minutes - 4.88 MBCustomers are the engine that drives all of our ecommerce stores. Without customers, we have no sales! However, in the pursuit of building your online store, it is inevitable that you will run into both your dream, and nightmare customers. In general, as a goal, you want more of your dream customers, and less of those nightmare ones. And it's also true that birds of a feather flock together.Your dream customers are likely to be friends, or know OTHER customers just like them. So, if you ...
How To Maximize Black Friday + Cyber Monday
July 20, 2017 13:59 - 12 minutes - 5.79 MBI find many smaller online retailers eschew Black Friday + Cyber Monday, and as a result end up doing very little, if any sales. There is NO reason that any small retailer should do this, unless it is part of a completely deliberate strategy (and don't let anyone tell you that REI's anti-black friday store closing is NOT part of a marketing strategy). Remember. You started your business not only to do what you love, and follow your passion but to make money. If that sounds gross, or greedy...
How to Create Growth Rituals for your eCommerce store
July 20, 2017 13:59 - 13 minutes - 6.61 MBHow to Create Growth Rituals for your eCommerce store by Kristi Soomer
How to Hire your First Employee at your eCommerce Business
June 24, 2017 15:21 - 12 minutes - 22.4 MBStruggling with when and how to hire your first team member? In this audio blog cast I go through the steps and things to think about before hiring your first team member.
How to create an Email Opt in for your ECommerce store
April 27, 2017 00:48 - 17 minutes - 8.03 MBWant to grow your email list? Creating a dynamic, inspiring and engaging email opt in bonus that's made with the idea of serving value to your ideal customer is a great strategy. Find out how I created my opt in and how you can too.
5 tips for writing emails that convert to sales
March 04, 2017 21:34 - 12 minutes - 5.25 MBWant to write better emails that convert to sales for your eCommerce store? In this week's audio blog, I share my 5 tips for writing better emails.
10 eCommerce website mistakes you're making
March 03, 2017 02:56 - 17 minutes - 8.06 MBOver the past 10 years, I've been exposed to hundreds of eCommerce website through corporate clients, small business owners that I've coached at Retail Bliss and through my community mentorship within Marie Forleo's B-School program. I've noticed that when eCommerce businesses first start out, there are several common website mistakes that most people make. In this week's audio blog, I take you through the 8 common eCommerce websites you may be making and how to fix them, today.
The Two Goals to Set for your eCommerce Store this Year
February 25, 2017 21:10 - 13 minutes - 25.4 MBDo you have goals for your online store? If not, this episode is worth a listen. In it, I'll talk about the two goals you need to set for your online store this year in order to grow your ecommerce business.
What to do when sales suck for your Online Store
January 18, 2017 02:02 - 16 minutes - 38.1 MBGoing through a slump for sales for your ecommerce store? Whether it's been a down day, week, month or year, on this week's audio blog I share tips on what to do when your sales suck for your ecommerce store.