The eCommerce Maven Podcast
187 episodes - English - Latest episode: 8 months ago - ★★★★★ - 13 ratingsThe eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
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Episodes
Why You Can't Rely on Free Traffic
February 20, 2020 23:00 - 14 minutes - 10.6 MBHistorically, free advertising has been a great way to organically attract new customers to your business. But with changing algorithms and increased competition, it’s not enough. In this week’s episode, I’m sharing why free advertising isn’t a reliable way to grow your business and why you need to have a digital marketing plan. Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-you-cant-rely-on-free-traffic
How to Stop Worrying About Money in Your Business
February 13, 2020 23:00 - 23 minutes - 17.7 MBAs entrepreneurs, it feels inevitable to stress out about money, especially if you make your business your full-time job. In this week’s episode, I’m sharing my seven tips to help you reduce that stress. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-stop-worrying-about-money
What I Learned from my Crowdfunding Campaign
February 06, 2020 23:00 - 29 minutes - 21.1 MBCrowdfunding campaigns are a great way to kick off your business, but they can also be very effective when you already have an established brand. On this week’s episode, I’m sharing the lessons I learned running my first-ever crowdfunding campaign. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-i-learned-running-a-crowdfunding-campaign
5 Years of Lessons in Influencer Marketing
January 30, 2020 23:00 - 28 minutes - 20.4 MBInfluencers can be a crucial part of your marketing and content strategy, increasing your brand awareness, following, and revenue. On this week’s episode, I’m sharing my tips for working with influencers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-years-of-lessons-in-influencer-marketing
8 Books Every Entrepreneur Should Read
January 23, 2020 23:00 - 22 minutes - 16.1 MBEntrepreneurship means constantly being on the hunt for new learning opportunities, and one way to get there is through reading. On this week’s episode, I’m sharing the eight books that I think every entrepreneur should be reading. Read the full show notes here: https://www.braveandboss.com/blogs/retail/8-books-every-entrepreneur-should-read
Your Guide to Choosing what to Sell for Ecommerce
January 16, 2020 23:00 - 25 minutes - 18.2 MBA big part of running a product-based business is making sure you have an effective assortment plan. On this episode, I’m sharing the strategies I use to decide which products to sell on my online store. Read the full show notes here: https://www.braveandboss.com/blogs/retail/your-guide-to-choosing-what-to-sell-for-ecommerce
My 2019 Year-End Review
January 09, 2020 23:00 - 30 minutes - 21.5 MBWhen you start a new year, it’s important to take time to reflect on your successes and challenges from the previous year. On this episode, I’m sharing the 10 things I did right and wrong in 2019, both in my business and in my personal life. Read the full show notes here: https://www.braveandboss.com/blogs/retail/my-2019-year-end-review
How to Create a Strategic Plan for 2020
December 26, 2019 22:57 - 32 minutes - 23.3 MBAre you ready for the new year? On this week’s episode, I’m sharing my step-by-step planning guide so you can start off a new decade in your business off on the right foot. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-create-a-strategic-plan-for-2020
The eCommerce Year-End Checklist
December 19, 2019 23:01 - 23 minutes - 16.3 MBThe end of the year is coming up fast, and there’s a lot to do to get ready for the new decade. On this week’s episode, I’m sharing all the things you need to think about to close off 2019. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-ecommerce-year-end-checklist
Last Minute Holiday Marketing Tips
December 12, 2019 23:00 - 17 minutes - 13 MBBelieve it or not, the holiday season is already halfway done. At this time of the year, you want to make sure that your customers are thinking of your brand when they’re writing their wishlists. On this week’s episode, I’m sharing my tips and tricks for last minute marketing, so you can make the most out of this holiday season! Read the full show notes here: https://www.braveandboss.com/blogs/retail/last-minute-holiday-marketing-tips
How to Manage a Team
December 05, 2019 23:01 - 18 minutes - 13.5 MBAs you scale your business, you need to have the right systems, policies, and tools in place for your growing team. On this episode, I’m sharing my tips and tricks for managing new employees, from on-boarding to supporting their career development. Read the full show notes: https://www.braveandboss.com/blogs/retail/how-to-manage-a-team
Cheap and Easy Branding Hacks
November 28, 2019 23:00 - 16 minutes - 11.7 MBEstablishing a successful brand comes at a cost, but there are always ways to make them a bit lower. On this week’s episode, I’m sharing seven easy branding hacks that don’t break the bank. Read the full show notes: https://www.braveandboss.com/blogs/retail/cheap-and-easy-branding-hacks
How to Deal with the Ups and Downs of Entrepreneurship
November 21, 2019 23:00 - 24 minutes - 17.6 MBRunning a business is fun, scary, invigorating, and stressful. As an entrepreneur, you need to be at your best mindset to make sure your business succeeds. On this week’s episode, I’m sharing the six things I do regularly to balance the ups and downs of entrepreneurship. Read the full show notes: https://www.braveandboss.com/blogs/retail/how-to-deal-with-the-ups-and-downs-of-entrepreneurship
Create Your Black Friday Plan in 2 Weeks
November 15, 2019 00:00 - 15 minutes - 11.3 MBBlack Friday is coming up fast. If you haven’t started planning for this peak sales period, don’t worry. On this week’s episode, I’m sharing a step-by-step guide to choosing your promotions, setting up your ads, and making sure you get the most out of the holidays. Read the full show notes here: https://www.braveandboss.com/blogs/retail/create-your-black-friday-plan-in-2-weeks
How to Turn Fear into Action
November 07, 2019 22:30 - 23 minutes - 16.8 MBAs an entrepreneur, fear can be the biggest barrier to reaching your goals. But fear of failure is something that’s inevitable but not insurmountable. This week’s episode shares how you can turn your fear into action so you can achieve any goals you have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-turn-fear-into-action
How to Sell in Real Life without Wholesale
October 31, 2019 22:00 - 21 minutes - 15.7 MBE-commerce is great for selling directly to consumers, but there are many benefits to having an in-person retail experience. If wholesaling is not for you, there are tons of other options for your customers to try your products in real life before purchasing. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-sell-in-real-life-without-wholesale
Choosing the Right Email Software
October 24, 2019 21:00 - 18 minutes - 13.2 MBEmail is a key channel for communicating with your ideal customers. But with so many different options of email software out there, it’s important to know what to look for to choose the right software for your brand. Read the full show notes here: https://www.braveandboss.com/blogs/retail/choosing-the-right-email-software
How to Achieve Any Goal
October 17, 2019 21:00 - 22 minutes - 16.4 MBGoal-setting is an essential part of being an entrepreneur, and it’s important to keep practicing it on a daily basis. On this week’s episode, I’m sharing a step-by-step guide on how to set revenue and general business goals and how to actually achieve them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-achieve-any-goal
How to Stay Motivated when Things are Sucky
October 10, 2019 21:30 - 15 minutes - 10.8 MBBeing a successful entrepreneur takes a lot of time and hard work, so it’s not surprising that you can start feeling burnt out. On this week’s episode, I’m sharing 8 things that I do to help me get back on track when I’m feeling unmotivated. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-stay-motivated-when-things-are-sucky
How I Pay Myself as an Entrepreneur
October 03, 2019 13:46 - 20 minutes - 14.6 MBMoney can be an awkward topic. But when you’re leaving your job to work on your business full-time, paying yourself is definitely something you need to think about. This week, I share my insights on my journey moving from corporate to my start-up, and how I started to pay myself. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-i-started-paying-myself-as-an-entrepreneur
3 Holiday Myths to Bust
September 26, 2019 21:00 - 16 minutes - 12.3 MBCan you believe it’s already time to start planning for the holidays? This week’s episode explores the different myths that people are sharing about promoting your business during the holiday season, and what you can do instead to make the best out of this busy time. So, have a listen and let me know what you think. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-holiday-myths-to-bust
Everything is Figureoutable
September 19, 2019 07:00 - 23 minutes - 15.8 MBLet’s talk about the mental side of entrepreneurship. This week, I’m giving you a preview of Marie Forleo’s new book “Everything is Figureoutable” and sharing my advice on how you can apply it to your business. Read the full show notes: https://www.braveandboss.com/blogs/retail/everything-is-figureoutable
Why Your Biz Isn't Growing
September 12, 2019 20:00 - 22 minutes - 16.7 MBDo you feel like your business is in a slump? On this week’s episode, I’m sharing five tips that will help you bounce back and keep growing your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/reasons-why-your-business-isnt-growing
Should you have a Facebook group?
September 05, 2019 19:00 - 21 minutes - 15.7 MBWith the inconsistency of social media algorithms, it can feel difficult to reach your audience and build a community of loyal customers. On this week’s episode, I talk about how to know whether a Facebook group is right for your product-based business, and how to manage its growth. Read the full show notes: https://www.braveandboss.com/blogs/retail/should-you-have-a-facebook-group
Managing your Biz in a Personal Crisis
August 29, 2019 18:00 - 17 minutes - 13.2 MBYou never know what obstacles life is going to throw at you. On this week’s episode, I talk about three key strategies to keep managing your business when it feels like the world is against you. Read the full show notes: https://www.braveandboss.com/blogs/retail/managing-your-biz-in-a-personal-crisis
How and When to Hire
August 08, 2019 20:00 - 20 minutes - 14.8 MBWant to grow your business BIG time this year? Then you've most likely gotta invest in some good people. On this week's episode, I tackle the how and when to hire question - who do you hire first? How can you afford to hire? What should you do with the profits you're making in your business? Read the full show notes: https://www.braveandboss.com/blogs/retail/how-and-when-to-expand-your-team
The Never Told Secret about Email Marketing
July 24, 2019 14:00 - 15 minutes - 11.4 MBDo you hear podcast episodes constantly telling you that you need to grow your list BIGGER and BIGGER? Have you ever had email list size shame? Fear not. Today, I'm breaking down one of the never told secrets about email marketing. Get the resources mentioned in the podcast here: https://www.braveandboss.com/blogs/retail/the-never-before-told-secret-about-email-lists
Things You Didn't know about My Entrepreneurial Journey
July 17, 2019 14:00 - 21 minutes - 15.9 MBA wise person once said, that you shouldn't compare your beginning to someone else's middle - and I can't agree more! If you're following my journey online building Encircled and thinking "Wow, how glam is that!", think again! I started SUPER small. And on today's episode, I'm sharing things you didn't likely know about my entrepreneurial journey with the hope of inspiring you to KEEP going. To grab all the resources mentioned in the episode, go to the show notes: https://www.braveandboss...
How to DO Analytics for Ecommerce
July 10, 2019 14:00 - 17 minutes - 12.7 MBDid you eyes just glaze over reading the episode title? If so, this is THE episode for you. I'm sharing how you can start using analytics in your eCommerce business. I'm going to break it down step by step for any level of analytics expertise. It's crucial to be able to measure what you're managing in your business in order to scale your ecommerce store! Get all the resources mentioned in the episode here: https://www.braveandboss.com/blogs/retail/how-to-do-analytics-for-your-ecommerce-store
The Exact Steps to get more Press
July 03, 2019 14:00 - 27 minutes - 19.8 MBWant to see your product-based business in the news? YES! It's such an amazing way to get traffic to your website, and generate revenue as well as build your brand. On this week's episode, I'm sharing the exact steps I've taken with my brand to get more press. Want the resources mentioned in this episode plus some pinnable quotes? Go here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-get-more-press
5 Common Entrepreneur Stresses
June 22, 2019 12:59 - 18 minutes - 13.1 MBDo you feel like you're alone in this? It's so common especially as a solo founder of an online business to feel isolated, and like you're the only one experiencing these stresses and strains in your business. But the truth is, you're not! It just feels that way. In this week's episode, I'm going over the five most common entrepreneurial stresses and how you can overcome them. Check out the show notes for even more resources on combatting entrepreneurial stress: https://www.braveandboss.com/...
The Most Opened Emails You're Likely Not Using
June 16, 2019 02:10 - 15 minutes - 11.7 MBWith email open rates dropping on average every month, it's more important than ever to be strategic with your communications as a brand. What's the #1 MOST opened email you're likely not using? Find out on this week's episode of Brave + Boss: The Podcast Want to get in on all of the resources I shared in the episode, head on over to the show notes to see all the links, and get a few pinnable quotes to:https://www.braveandboss.com/blogs/retail/the-most-opened-emails-youre-likely-not-using
How to Ask for Help in your Business
June 08, 2019 01:11 - 27 minutes - 20.5 MBWhat happens when you're stuck in your business? Do you freeze up and procrastinate? Do you try to find a solution? Do you reach out for help? On this week's episode, I'm sharing when and how to get help in your business when you've got a challenge, situation or opportunity you don't know how to manage. Want to see the full list of resources, check out the show notes: https://www.braveandboss.com/blogs/retail/how-to-ask-for-help-in-your-business
The best and worst advice I've ever recieved
May 11, 2019 22:38 - 23 minutes - 17.2 MBHave you ever received advice that was bad? Or good? What are those key pieces of advice that have stuck with you over the years? This week, I'm sharing mine. The good AND the bad. Check out the show notes for key resources and some pinnable quotes (good advice only, I swear!): https://www.braveandboss.com/blogs/retail/the-best-and-worst-business-advice-ive-ever-received
How Not to Pitch your business
April 24, 2019 15:47 - 27 minutes - 19.9 MBEver thought about pitching your business on TV on one of those shows like Shark Tank or Dragon's Den? Well, I've been there, did the pitch and it didn't work out as planned. Today I'm sharing the ins and outs of the process, how to pitch, what to expect and what really goes on behind the scenes on Dragon's Den. Show notes: https://www.braveandboss.com/blogs/retail/how-not-to-pitch-your-business
5 Reasons It's Necessary to Run A sale
April 14, 2019 17:09 - 13 minutes - 9.6 MBHave you been taught it's a crime to run a sale? Do you feel like you should NEVER discount your product? I'm here to share with you 5 reasons why it may be necessary to run a sale in your eCommerce store. Read the show notes and get access to all the resources mentioned: https://www.braveandboss.com/blogs/retail/5-reasons-its-necessary-to-run-a-sale
How to Slow Down to Speed up in your Business
March 19, 2019 15:47 - 24 minutes - 16.3 MBFeeling burnt out? Don't quit. Just rest. On this week's episode, I share my strategies for slowing down in my business in order to speed up. Because entrepreneurial stress is REAL and affects not only your business but your life. Show notes here --> https://www.braveandboss.com/blogs/retail/slow-down-to-speed-up-in-your-business
How to Ace your Next Product Launch
March 10, 2019 20:02 - 22 minutes - 16.5 MBNot quite sure how to do a product launch for a physical product? You're not alone! There's endless online courses and webinars on creating evergreen funnels etc for service-based businesses but not for us. So, I'm creating one. In this week's episode, I'll take you through a product-launch checklist so you can ace your next launch. Don't forget to grab the FREE PDF I created just for you with a checklist on the Pre-launch, Launch and Post-Launch steps I talk about in the episode: https://ww...
Things I did RIGHT and WRONG in 2018
March 05, 2019 16:08 - 23 minutes - 17.2 MBIn episode 6, I'm getting REAL with a full review of 2018. Things I did RIGHT and WRONG (in business, and effectively life!). I do NOT hold back in this episode, and I suggest you do the same! This is a great exercise you can do at any major juncture - be it month end, a week or year-end. If we're not reviewing our progress, how can we ever change? Have a listen and learn from my mistakes (and successes!) Want to grab a FREE printable template, so you can review your year? Head to the show n...
How to Free up Your Time to Make Money
February 10, 2019 01:46 - 20 minutes - 25.4 MBHave you ever just felt stuck? Like you don't have the money to hire someone to HELP you with your business but you also don't have the time to focus on marketing, social media, product development and all the things you need to do to grow your ecommerce store. It's a vicious cycle, right? The key to ending that 'no time' cycle is to make the first steps into outsourcing non-IPA activities. What does that mean? Have a listen! Feelin' lost? Check out my free resources here for growing your e...
The Best Type of Marketing you Can Do
December 19, 2018 16:28 - 21 minutes - 16.9 MBWhat kind of marketing works best? Well, the answer MAY surprise you. It's something you can start working on tomorrow to improve your product-based business. Let's dig into this week's episode.
How to Quit your Day Job + Do Your Side Hustle Full-Time
December 02, 2018 01:56 - 20 minutes - 13.8 MBDo you have a dream of taking your side-hustle full-time? Learn how I left my corporate management consulting career to jump into Encircled full-time. And trust me, it wasn't an easy, smooth or glamorous transition. on this week's podcast I share all the tips on quitting your day job to follow your passion.
5 Attitudes about Email You Need to Lose before Black Friday
November 18, 2018 23:52 - 21 minutes - 14.5 MBIs your mindset holding you back from making your email channel more profitable for your business? I find female founders are guilty of not wanting to overwhelm their customer via email, but what if the customer really wants to hear from you? On today's episode, we'll tackle 5 things I often hear about email and why you're not emailing more. Just in time for Black Friday and Cyber Monday!
New Podcast, Who Dis. All about Seasons 2
November 02, 2018 01:55 - 13 minutes - 9.17 MBSo, I'm back with a newly branded podcast called "BRAVE + BOSS". I decided to change up the name from the old eCommerce maven podcast as I wanted to start to have more conversations around the 'other' side of running an online business. Tune in to find out more about the changes!
2018 What's New for Shopify
May 19, 2018 21:41 - 17 minutes - 19.1 MBShopify's always developing new features to make running your online store better, faster and more efficient. Have a listen to hear about the recently released announcement about what's new in 2018 for Shopify.
My Marketing Planning Process
April 11, 2018 23:30 - 18 minutes - 13.3 MBOn this week's episode, I'm sharing my exact process for creating a marketing plan. I'll take you back to how I first started doing marketing planning and share all the tools from day 1 to today, including how I delegate and manage the plan. Grab a note book + have a listen! For more resources + screenshots of the process go here: https://www.retailbliss.ca/blogs/retail/how-i-create-and-execute-a-marketing-plan
2 Things to Look at When You're not making enough sales
April 03, 2018 18:30 - 11 minutes - 8.86 MBNot making enough sales at your ecommerce store? Here are two metrics you need to look at now to see how you can start to build your sales!
How to Make your Online Experience Better
March 27, 2018 20:54 - 14 minutes - 10.5 MBAre you providing a shopping experience that attracts your ideal customer? Or repels? Find out in this week's episode of the eCommerce maven podcast. Full list of resources mentioned here: https://www.retailbliss.ca/blogs/retail/easy-ways-to-make-your-online-experience-better
3 Easy Facebook Ad Campaigns to Start With
March 22, 2018 18:13 - 15 minutes - 10.9 MBNew to Facebook ads? or want to try a new audience that's warm? Check out my 3 favourite ecommerce facebook ad campaigns on this week's episode See the full post with links to resources here: https://www.retailbliss.ca/blogs/retail/3-easy-facebook-campaigns
How to Achieve your Goal by Making it Smaller
March 11, 2018 17:23 - 10 minutes - 7.3 MBWant to make your next month's revenue goal? I find making a goal smaller can actually help you achieve it. Find out how! Get the FREE printable goal worksheet here --> https://www.retailbliss.ca/blogs/retail/achieve-your-goal-by-making-it-smaller