The eCommerce Maven Podcast
187 episodes - English - Latest episode: 8 months ago - ★★★★★ - 13 ratingsThe eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.
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Episodes
Paid Ad Creative That Drives The Click Through with Lauren Schwartz of The Loft 325
March 05, 2021 13:00 - 39 minutes - 30 MBHigh-converting and high-impact Facebook ads are Lauren Schwartz’ cup of tea. As a design professional for over 15 years now, Lauren has personally led the creative strategy for many businesses, including top brands like Love Wellness, APL, Colourpop, Our Place, and Leaf Shave. In this episode, Lauren shared a ton of value in creating profitable ads online. She talks about the importance of a creative strategy, ad campaign testing, and free tools that can help you create ads even with your ...
Pricing Your Product For Profit
February 26, 2021 13:00 - 22 minutes - 14.4 MBLet’s talk about financing. Many product-based startups don’t realize they are doing pricing wrong because they lack a process and they don’t know the true value of their products. Pricing is challenging especially in the ethical business space, leaving business owners with little to no profits but so much work to do. I’m here to walk you through a simple process to price your products right. There are a few numbers to consider, but I promise, you need to know these numbers to save yourself...
The Framework for Successful Facebook Ads ft. Shelby Fowler of Fempire Media
February 18, 2021 13:00 - 54 minutes - 38.9 MBShelby Fowler, Founder of Fempire Media, is a Facebook ads and online marketing expert passionate about helping entrepreneurs save time and make more money with an automated sales machine. Fempire Media has two ways to help entrepreneurs: “done for you” and “done with you.” Whatever option you choose, Shelby and her team will make every cent you spent worth it. After all, that’s what entrepreneurs and business owners are looking for in ad spending. In this episode, Shelby will share the step...
5 Tips for Dealing with Comparison as a Founder
February 11, 2021 13:00 - 25 minutes - 16 MBThis week is all about comparisons. Many times we find ourselves comparing what we have achieved so far with everyone else’s successes. That is something that is innate among us, which is only worsened by social media. Even in businesses, sometimes we can’t help but compare our brands with others, thinking about what's working for them and what’s not working for us. In this episode, I will share 5 tips to deal with comparisons. These tips are valuable for founders who are trying to grow thei...
Are You Your Dream Customer?
January 28, 2021 23:00 - 17 minutes - 10.6 MBDo you know who your dream customers are? These are the individuals who love your products, leave incredible reviews, and feel strongly aligned with your mission. On this week’s episode, I’m asking an important question: are you your own dream customer? Let’s find out. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/are-you-your-dream-customer
It's Boss to Prioritize Self-Care
January 21, 2021 23:01 - 47 minutes - 26.8 MBSelf care may not look the same for everyone, but everyone should be taking time to build a positive mindset and overcome negativity. On this week’s episode, I’m welcoming Natalie Cooper from Mind Your Own to discuss the power of mindfulness, intention and self-care. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/it-s-boss-to-prioritize-self-care
Don’t Plan Your Year, Plan this Instead
January 14, 2021 23:01 - 18 minutes - 11.2 MBDo you get overwhelmed with business planning and goal-setting? On this week’s episode, I’m sharing an alternative goal-setting method for 2021 so you can break down goals into actionable items and build alignment in your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/planning-strategy-2021
How to Create an eCommerce Store that Actually Converts
January 07, 2021 23:00 - 39 minutes - 23.6 MBThis episode is all about optimizing your website. I’m bringing on a special guest to help you make sure you’re communicating the right message to your potential customers. On this week’s episode, I’m chatting with website expert Reese Spykerman to talk all about converting visitors into customers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/create-an-ecommerce-store-that-actually-converts
My 10 Favourite Podcasts of 2020
January 01, 2021 23:00 - 26 minutes - 16.4 MBEntrepreneurship is all about continuous learning, but it doesn’t have to be strictly business-related. As the year comes to a close, I want to reflect on my favourite podcasts that I think everyone should listen to. On this week’s episode, I’m sharing ten marketing, mindset, and “just-for-fun” podcasts that I love listening to. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/my-10-favourite-podcasts-of-2020
Get Repeat Purchases For Your eCommerce Store ft. Jessica Totillo Coster
December 25, 2020 19:48 - 52 minutes - 41.2 MBIf you’re not using email marketing in your business, you may be leaving money on the table. From sharing your story with potential customers to closing abandoned checkouts, email has a ton of purpose for eCommerce businesses. On this week’s episode, I’m chatting with Jessica Totillo Coster from eCommerce Badassery to give you a full rundown on email marketing and how to turn your customers into repeat purchasers. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/email-...
What I've Learned from Running Our Social Media
December 17, 2020 23:01 - 28 minutes - 16.8 MBThis past month, I had to step in and take over the management of my fashion brand’s social media accounts. 30 days later and I’ve learned a ton about selecting the best channel for my business, best-performing posts, and how to connect with our audience. On this week’s episode, I’m sharing all the lessons I learned during my stint as social media manager, and my tips for successfully running your brand’s socials. Read the full show notes: https://www.kristisoomer.com/blogs/retail/what-i-ve-l...
Black Friday 2020 eCommerce Recap
December 10, 2020 23:01 - 27 minutes - 20.3 MBCongratulations, you’ve made it through one of the busiest times in eCommerce history. Now that Black Friday is over, how can you measure your performance from a quantitative perspective and build on it for next year? On this week’s episode, I’m sharing results from my own business, trends we saw over BFCM weekend, and how to use analytics to grow your revenue. Read the full show notes: https://www.kristisoomer.com/blogs/retail/black-friday-2020-ecommerce-recap
8 Things to Give Up to Grow this 2021
December 03, 2020 23:01 - 21 minutes - 12.7 MBThis year has flown by, and it’s time to start thinking about 2021. On this week’s episode, I’m sharing 8 things you need to learn to give up if you want to build a growth mindset and scale your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/8-things-to-give-up-to-grow-this-2021
Mindset, The Moon, and Your Business with Luscious Hustle
November 26, 2020 23:01 - 50 minutes - 34.2 MBWith everything that’s changed this past year, it’s easy to feel like you’re not in control of your situation. But you have choices to make every day, and there are steps you can take to build a better mindset. On this week’s episode, I’m chatting with Besty Milne and Laura Milne from Luscious Hustle to learn all about getting back to your “true why” and how lunar cycles impact your business. Read the full show notes here: https://www.kristisoomer.com/blogs/retail/luscious-hustle
Plan Your Holiday Marketing Strategy in One Hour
November 19, 2020 23:01 - 22 minutes - 13.3 MBIf you’re feeling overwhelmed with holiday planning, this one’s for you. On this week’s episode, I’m sharing four steps to set up your eCommerce store for the holidays and finish 2020 on a strong note. Read the full show notes here: https://www.braveandboss.com/blogs/retail/plan-your-holiday-marketing-strategy
How to Run a Sustainable Sale
November 12, 2020 23:30 - 26 minutes - 16 MBIf you’re running a purpose-driven brand that has an ethical or sustainable mission, you might be hesitant to host a sale. On this week’s episode, I’m sharing five tips to successfully run a sale while maintaining profitability and staying true to your mission. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-run-a-sustainable-sale
Everything You Need to Know About Season 4
November 05, 2020 23:01 - 17 minutes - 11.8 MBIt’s been a very busy couple of months as businesses went into Q4, and we have a ton in store to help entrepreneurs during the end of this crazy year. On this premiere episode, I’m sharing some insider info about what you can expect from this season of Brave and Boss, plus some tips to help you as you ramp up for the holidays. Read the full show notes: https://www.braveandboss.com/blogs/retail/everything-you-need-to-know-about-season-4
Lessons Learned from 2020
September 03, 2020 22:00 - 25 minutes - 16.9 MB2020 has been a whirlwind of a year, with tons of changes in consumer behaviours, eCommerce, and personal business learnings. On this season’s final episode, I’m sharing a rundown of the key learnings from this crazy year and why it’s so important to focus on the long game. Plus, listen for details about next season and my email marketing masterclass. Read the full show notes here: https://www.braveandboss.com/blogs/retail/lessons-learned-from-2020
The ONE Regret I Have in my Business
August 27, 2020 22:01 - 21 minutes - 14.1 MBAfter eight years of entrepreneurship, I’ve had plenty of ups and downs with my sustainable fashion brand. However, there is ONE regret that I have in my business. On this week’s episode, I’m sharing how taking too long to make my first hire actually suppressed my business growth - and how you can avoid this mistake. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-regret-i-have-in-my-business
15 List-Building Hacks That Will Blow Your Mind
August 20, 2020 22:00 - 17 minutes - 11.8 MBEmail marketing can be a strong revenue driver, but only if you have shoppers subscribed to your newsletter list. On this week’s episode, I’m sharing fifteen ways you can grow your email marketing list. Read the full show notes here: https://www.braveandboss.com/blogs/retail/15-list-building-hacks-that-will-blow-your-mind
The ONE Mistake eCommerce Brands Make
August 13, 2020 22:00 - 19 minutes - 12.5 MBThrough coaching and discussions with fellow eCommerce entrepreneurs, there’s one common mistake that always comes up. On this week’s episode, I’m walking you through the importance of a marketing plan, and how you can set your business up for success. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-one-mistake-ecommerce-brands-make
Easy Steps to Collaborate With Other Brands
August 06, 2020 22:01 - 22 minutes - 14.8 MBCollaborating with other brands can be incredibly helpful in growing your company. On this week’s episode, I’m sharing everything you need to know to do brand collaborations, from pitching your brand to measuring the impact of your collab through analytics. Read the full show notes here: https://www.braveandboss.com/blogs/retail/easy-steps-to-collaborate-with-other-brands
5 Lessons I Learned From (Almost) Running Out of Money
July 30, 2020 22:01 - 24 minutes - 15.7 MBIn December of 2017, I experienced something no entrepreneur wants to happen: my business was running out of money. On this week’s episode, I’m sharing how I was able to turn the situation around, and five lessons that it taught me. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-lessons-learned-from-almost-running-out-of-money
5 Signs Your Elevator Pitch Sucks
July 23, 2020 22:00 - 21 minutes - 14 MBIf you had 30 seconds to pitch your business, what would you say? On this week’s episode, I’m sharing everything you need to know about elevator pitches: when you need it, how to make it, and how to improve one you may already have. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-signs-your-elevator-pitch-sucks
3 Ways to Be More Consistent with your Newsletter
July 16, 2020 22:00 - 18 minutes - 11.7 MBWith the right process and ideas, your email newsletters can be a key driver in generating revenue for your business. In this week’s episode, I’m sharing three ways to be consistent with your newsletters. Read the full show notes here: https://www.braveandboss.com/blogs/retail/3-ways-to-be-consistent-with-your-newsletter
Coach, Consultant, Mentor: Who do you need?
July 09, 2020 22:00 - 29 minutes - 19.2 MBEveryone needs support to scale a business and there are plenty of options to choose from. How can you decide who’s right for you? On this week’s episode, I’m sharing everything you need to know about the support you can get for your business, from board members to freelancers and everyone in between. Read the full show notes here: https://www.braveandboss.com/blogs/retail/coach-consultant-mentor-who-do-you-need
June Recap: Where do we go from here?
July 02, 2020 22:00 - 23 minutes - 15.2 MBA lot has occurred in the past month, from the ongoing pandemic to racial injustices finally being brought to light. In this week’s episode, I’m talking about what has happened in the past month, what’s going on in the world of eCommerce, and what we can do moving forward as small business entrepreneurs. Read the full show notes here: https://www.braveandboss.com/blogs/retail/june-recap-2020
Habits of 6 Figure Shopify Stores
June 25, 2020 22:00 - 20 minutes - 13.8 MBFor small business entrepreneurs, getting to the six figure stage of your business is a huge step. But how do you get there? On this week’s episode, I’m sharing the nine habits every founder should have if you’re trying to grow your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/habits-of-6-figure-shopify-stores
How to Overcome Imposter Syndrome as an Entrepreneur
June 18, 2020 22:00 - 21 minutes - 14.3 MBAs entrepreneurs, there are times when you may feel like a fake or like you don’t deserve your successes. On this week’s episode, I’m sharing my tips to help you get past that mindset and overcome your imposter syndrome. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-overcome-imposter-syndrome-as-an-entrepreneur
Should You Start a Blog?
June 11, 2020 22:00 - 19 minutes - 12.9 MBDo you have a blog on your eCommerce store? Blogging can be a great way to build up SEO, provide relevant content for your customers, and more. On this week’s episode I’m sharing the reasons you may want to consider blogging and a step-by-step guide on how to get started. Read the full show notes here: https://www.braveandboss.com/blogs/retail/should-you-have-a-blog
The Exact Steps to Run a Sample Sale
June 04, 2020 22:01 - 26 minutes - 17.4 MBSample sales can be a great option if you have products that don’t meet your quality standards. But how exactly do you plan and execute one? On this week’s episode, I’m sharing the exact steps you should take to run a successful sample sale from beginning to end. Read the full show notes here: https://www.braveandboss.com/blogs/retail/the-exact-steps-to-run-a-sample-sale
What To Do When Sales Are Slow
May 28, 2020 22:00 - 20 minutes - 13.6 MBIf you’re in a down period with your revenue and you’re not sure how to bounce back, this one’s for you. On this week’s episode, I’m sharing how you can use analytics and a marketing plan to understand and fix your revenue problem. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-do-when-sales-are-slow
7 Tricks for Creating Newsletter Content
May 21, 2020 22:01 - 13 minutes - 9.36 MBHaving the right content in your email newsletters can make a huge difference for the growth of your business. On this week’s episode, I’m sharing seven tips and tricks for creating newsletter content that’s relevant for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/7-tricks-for-creating-newsletter-content
6 Negative Thoughts Impacting your Success
May 14, 2020 22:00 - 21 minutes - 14.5 MBHaving a growth mindset is key to be a successful entrepreneur. It’s normal to have negative thoughts every now and then, but they shouldn’t stop you from achieving your monetary goals. On this week’s episode, I’m sharing the six negative thoughts that are impacting your success, and how you can reframe them. Read the full show notes here: https://www.braveandboss.com/blogs/retail/six-negative-thoughts-impacting-your-success
Things to Consider if you're Reopening your Business
May 07, 2020 22:00 - 27 minutes - 18.4 MBSome areas are slowly lifting lockdown regulations. If you’re one of these businesses, there’s a lot to consider before you get back into your office. On this week’s episode, I’m sharing my thoughts on the post-lockdown impact on your business, and what you should be thinking about if you’re re-opening. Read the full show notes here: https://www.braveandboss.com/blogs/retail/what-to-consider-if-you-re-reopening-your-business
5 Habits to Build Resilience in Tough Times
May 03, 2020 22:00 - 21 minutes - 14.6 MBWith everything that has changed in the past two months, you may feel unmotivated and overwhelmed. But you must remember that you are a strong leader, and you can take action to make your business sustainable for the future. On this week’s episode, I’m sharing the five habits that you can pick up to build resiliency during these times of uncertainty. Read the full show notes here: https://www.braveandboss.com/blogs/retail/5-habits-to-build-resiliency-in-tough-times
Tips and Tricks to Revamp your eCommerce Store
April 30, 2020 22:01 - 22 minutes - 14.8 MBNow, more than ever, it’s important to have a great website that will turn your visitors into customers. On this week’s episode, I’m sharing all about the changes you can make to improve your eCommerce store and increase your conversion rate. Read the full show notes here: https://www.braveandboss.com/blogs/retail/tips-and-tricks-to-revamp-your-ecommerce-store
How to Plan your Marketing in 7 Day Sprints
April 26, 2020 22:00 - 21 minutes - 14.4 MBWith all the changes caused by the pandemic, it’s challenging to plan for the long-term. On this week’s episode, I’m sharing how my team has shifted to a seven-day sprint strategy, and how you can use it to be more agile in your business strategy. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-plan-your-marketing-in-7-day-sprints
Paid Advertising - Opportunity or Cost?
April 23, 2020 22:01 - 16 minutes - 11.5 MBDuring these uncertain times, paid advertising may not be your top priority. But if used properly, paid ads are a great opportunity to reach a new audience and retarget your existing customers. On this week’s episode, I’m sharing all about paid ads and what you should be doing during this time. Read the full show notes here: https://www.braveandboss.com/blogs/retail/paid-advertising-opportunity-or-cost
Bring your Brick-and-Mortar Store Online
April 19, 2020 22:00 - 23 minutes - 15.9 MBIf you rely on a brick-and-mortar store, pop-ups, or wholesale, this episode is for you. Today, I’m sharing the different things you can do to bring your business online and explore alternative strategies to market your products. Read the full show notes here: https://www.braveandboss.com/blogs/retail/bring-your-brick-and-mortar-store-online
10 Ways to Connect with your Customers
April 16, 2020 22:00 - 17 minutes - 11.7 MBWith everything going on in the world, now is not the time to go into hiding. You need to show up and be present for your customers while they’re at home. On this episode, I’m sharing 10 ways to connect with your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/10-ways-to-connect-with-your-customers
How to Pivot your Product Offering in a Pandemic
April 12, 2020 22:00 - 23 minutes - 15.7 MBIf you’re an entrepreneur, there’s a big chance that this pandemic has had an impact on your business, whether it’s reduced traffic or revenue. On this week’s episode, I’m sharing the six things you can do to pivot your product offering and provide value for your customers. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-pivot-your-product-offering-in-a-pandemic
Why the # of Instagram Followers Doesn't Matter
April 09, 2020 22:01 - 20 minutes - 13.6 MBEven if you have hundreds of thousands of followers on Instagram, there is no guarantee that this will convert into revenue. On this week’s episode, I’m sharing the reasons why the number of Instagram followers your biz has doesn’t really matter - and what channels you should be focusing on instead! Read the full show notes here: https://www.braveandboss.com/blogs/retail/why-the-of-instagram-followers-doesn-t-really-matter
How to Use Business Downtime Strategically
April 02, 2020 22:00 - 18 minutes - 12.2 MBHow are you using this downtime to be productive in your business? Despite everything going on, you can make modifications in the way that you’re operating to set your business up for success in the future. On this week’s episode, I’m sharing all about the different ways to use business downtime strategically. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-use-business-downtime-strategically
How to Collaborate & Find Community in Chaotic Times
March 26, 2020 22:00 - 13 minutes - 8.77 MBIn this time of self-isolation, there is a lot that you cannot control as an entrepreneur. However, there are plenty of ways to take action and protect your brand through collaboration. On this week’s episode, I’m sharing all about how you can build a community even in times of chaos. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-collaborate-find-community-in-chaotic-times
How to Get Your Customers to do Marketing
March 19, 2020 22:00 - 26 minutes - 19.1 MBOther than consistently buying your products, loyal customers are amazing for supporting your social media posts and referring friends to your brand. On this week’s episode, I’m sharing how you can build a customer base that will do your marketing for you. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-get-your-customers-to-do-the-marketing
Managing your Business in times of chaos
March 15, 2020 19:20 - 22 minutes - 14.3 MBHey all, popping up with a surprise episode off schedule to help you get your head around the possible impact of COVID-19 on your eCommerce business. In this week's minisode, I'm going to be sharing what I'm doing at my business, Encircled in order to plan for business continuity and prepare for all scenarios. As this is a quick minisode, there are no show notes. We'll return back to regular episodes on Thursday.
6 Steps to Be More Visible as the CEO of your Business
March 12, 2020 22:00 - 27 minutes - 19.3 MBEspecially for small businesses, customers find a lot of value in connecting with the person behind the brand. But often, entrepreneurs don’t want to be seen or don’t know how to share their stories. On this week’s episode, I’m sharing the six steps you need to take to be more visible as the head of your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/6-steps-to-be-more-visible-as-the-ceo-of-your-business
So You Want to Do a Giveaway
March 05, 2020 23:00 - 18 minutes - 13.8 MBYou’ve probably seen other brands doing giveaways on social media. If you’ve asked yourself whether you should be doing one too, this one’s for you. On this week’s episode, I’m sharing all about giveaways: what are they, should you be doing them, and how can you successfully run one? Read the full show notes here: https://www.braveandboss.com/blogs/retail/so-you-want-to-do-a-giveaway
How to Simplify and Systemize your eCommerce Business
February 27, 2020 23:00 - 30 minutes - 22.4 MBIf you’re feeling a bit overwhelmed about your business but aren’t ready to hire someone yet, don’t worry. It is possible to improve your productivity and still keep growing. On this week’s episode, I’m sharing how you can simplify and systemize to help you be more efficient in your business. Read the full show notes here: https://www.braveandboss.com/blogs/retail/how-to-simplify-and-systemize-your-ecommerce-business