Brands On Brands | Personal Branding & Business Coaching
284 episodes - English - Latest episode: 10 days ago - ★★★★★ - 99 ratingsPersonal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.
Looking to start a podcast? Check out the Podcast Branding Academy at:
https://www.podcastbrandingacademy.com
Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators.
Do you want a free audit of your online brand presence? Setup a free live chat with me at:
https://www.brandsonbrands.com/coach
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Episodes
#033 Brand image: Sharing Your Story Everywhere
July 10, 2019 14:30 - 10 minutes - 8.19 MBFor the next installment in Brandon’s “Brand Trilogy,” he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what’s the best “look” for you. In this episode, Brandon instructs you to seek out the people who are already talking about ...
#032 John D. Russell | Creative Assets for Your Brand
July 08, 2019 14:30 - 39 minutes - 28.3 MBJohn D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon’s for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed celebrities such as John Legend and Magic Johnson. To John, photography isn’t just a career but...
#031 Freestyle Friday - Practicing Patience and Listening
July 05, 2019 14:30 - 14 minutes - 10.9 MBThis week’s Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm’s length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don’t let yourself get locked out of the loop from the people who keep your business thriving! In this episode, Brandon emphasizes why you should communicate with...
#030 Brand Truth: What Makes Your Business Different
July 03, 2019 14:30 - 13 minutes - 10.2 MBWhat brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place? In this episode, Brandon explains why...
#029 Dan Gingiss | The Customer Experience Is Your Brand
July 01, 2019 14:30 - 47 minutes - 33.7 MBDan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald’s to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and co-hosts the customer experience podcast Experience This! with Joey Coleman. In t...
#028 Freestyle Friday - Building Word of Mouth Brands
June 28, 2019 14:30 - 15 minutes - 11.7 MBThis week’s Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or “meh,” but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer. In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains...
#027 Brand Truth, Brand Image, Brand Love
June 26, 2019 14:30 - 15 minutes - 11.3 MBBuilding a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love. In this episode, Brandon discusses what each of these main brand components mean to b...
#026 Chris DiVecchio | Building a Life-Changing Fitness Brand
June 24, 2019 14:30 - 46 minutes - 32.9 MBChris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we’re outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training. In this episode, Chris discusses how he started a training business in his ow...
#025 Freestyle Friday - The Secret World of Masterminds
June 21, 2019 14:30 - 16 minutes - 11.9 MBWhen Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon’s diving into the fascinating world of Masterminds. In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you’ll get out of his own upcoming Mastermind. ...
#024 Top Needle Movers for Your Brand
June 19, 2019 14:30 - 23 minutes - 16.9 MBWhat moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community ...
#023 Neal Schaffer | The Art of Influencer Branding
June 17, 2019 15:30 - 41 minutes - 29.3 MBNeal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, and his upcoming book The Age of Influence is set to release in February 2020. In this epis...
#022 Freestyle Friday - How to Convert Followers Into Buyers
June 14, 2019 15:30 - 10 minutes - 8.17 MBBrandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth. In this epi...
#021 Top 5 Ways to Spend $3K per Month on Marketing
June 12, 2019 15:30 - 17 minutes - 13.1 MBFor the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that’s not a lot, but with smart spending and the right expertise you’ll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to ensure you’re wasting neither your money nor your time. In this episode, Brandon discusses fi...
#020 Jenn Herman | Instagram Branding for Dummies
June 10, 2019 15:30 - 44 minutes - 31.6 MBJenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names. In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some p...
#019 Freestyle Friday - "For Purpose" Businesses and Brands
June 07, 2019 15:30 - 16 minutes - 12.4 MBWhen Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather “for-purpose,” managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something ev...
#018 Chasing Dreams and Breaking Routines
June 05, 2019 08:30 - 31 minutes - 22.6 MBBrandon turned 40 this January, which has made him contemplate what his goals are and how he’s going to accomplish them moving into the next 10 to 20 years of his life. While he knows that, statistically, many people in their middle age and beyond are capable of achieving a lot—thanks to experience—he’s still concerned that his path has been too safe. To create real success, and on a faster timeline, it will be necessary to break from routine and take what Robert Frost called the road less t...
#017 Dr. Mark T. Wade | Building Leads With Events and Summits Online
June 03, 2019 08:45 - 30 minutes - 21.6 MBDr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures. In this episode, Mark makes a case for why you should give virtual summits a go, relates some of the obstacles he’s come up against running his own, and explains why dir...
#016 Freestyle Friday - The Secret Talking Points You Need for Every Business Conversation
May 31, 2019 15:30 - 16 minutes - 12.2 MBTalking points are required for any business conversation. These points make a case for what you’re selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you’ve already built with your community even further. In this episode, Brandon relates the moment he realized he couldn’t simply ad lib the big choices and explains how you can steer the conversation through phone and email. The Finer Details...
#015 Investing in Your Personal Growth
May 29, 2019 15:30 - 23 minutes - 16.8 MBIf you hope to develop your skills and eventually make a name for yourself, you’re going to have to do more than the bare minimum training that your job provides you. That means getting involved when and where the average employee isn’t expected to get involved, reaching out to like-minded professionals, and coming up with content that you can pitch to an enthusiastic audience. You are your own most precious resource, and you should invest in yourself like you would any other important asset...
#014 Marshal Gillen | Launch Your Personal Brand and Speaking Career
May 27, 2019 15:30 - 55 minutes - 39.4 MBMarshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author based out of San Diego. Marshal shares how he turned his mess into his message and now inspires others to turn what they previously thought were unreachable goals into achievable realities. In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encounter that set him on the path to motivational speaking, how he built his personal brand, and exp...
#013 Freestyle Friday - Finding Relevance and Purpose
May 24, 2019 08:30 - 15 minutes - 11.5 MBFor this Freestyle Friday, Brandon shares his own professional journey, reveals what he's passionate about, and lays out what he hopes his work can find a resolution for. Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions: What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve? The Finer Details of This Episode: Please leave a review on iTunes! ...
#012 Humanize Your Brand With Live Video and Bots
May 22, 2019 15:30 - 29 minutes - 21.1 MBSome of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you’re technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years. In this episode, Brandon explains how you can do more with less using a single live video, lays o...
#011 Chris Strub | Going Live and Twitter Marketing Tips for Entrepreneurs
May 20, 2019 15:30 - 47 minutes - 33.8 MBChris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with social media over the last decade, Chris knows what will and what will not get people talking about...
#010 Freestyle Friday - Thoughts About the Podcast Launch
May 17, 2019 15:30 - 11 minutes - 8.67 MBIt’s the first edition—or official edition, at least—of Freestyle Friday, where Brandon follows up with listener questions, comments and reviews, and discusses what happens to be on his mind. Something that’s obviously on his mind this week is Brands on Brands on Brands’ recent launch, especially the work he had to do to step up the quality of the show, and also the feedback sent by you listeners and supporters. In this episode, Brandon discusses the weekly format of this new show, how Bra...
#009 Tips for Going Live with Video
May 15, 2019 15:30 - 27 minutes - 19.8 MBThe recent launch of LinkedIn’s live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually want to tune in. In this episode, Brandon lays out his 7-step method for creating high quality an...
#008 Stephanie Liu |Lights, Camera, Live Branding
May 13, 2019 15:30 - 45 minutes - 32.4 MBStephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up. In this episode, Stephanie discusses how she cobbled her live video ...
#007 Brandon Birkmeyer | Introducing Brandon Brands
May 10, 2019 15:30 - 6 minutes - 5.27 MBWe could all use a little help with our business. As your personal marketing coach, I'm here to help you go from unknown to being a brand that matters. This episode provides a little more background on the show. With 3 shows per week, you should get the advice you need to set the marketing strategy for your business. I interview marketing experts and game changing entrepreneurs who share their secrets on how to build better brands. Brands that are true to a purpose, brands that build real ...
#006 Don't Build Your Business Alone
May 08, 2019 15:30 - 29 minutes - 21 MBLaunching a branding business was a tricky process for Brandon because he didn’t really have any marketing connections from his former line of corporate work. Thankfully, he was able to seek out a few communities that made his next steps more confident and purposeful, and through coaching and free resources was able to grow his own brand to where it is today. In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusse...
#005 Travis Chappell | Build Your Network & Build Your Brand
May 06, 2019 15:30 - 47 minutes - 33.7 MBTravis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business. In this episode, Travis discusses how he leveraged his network to launch a successful c...
#004 How to Build a Community Around Your Brand
May 05, 2019 15:30 - 13 minutes - 10.2 MBAdvertising is great for getting the word out about your business, but you don’t simply want customers who come and go. Instead, thinking about what you can do to build and manage communities around your businesses and services. A strong community can make customers and users feel like they’re part of something bigger than simply using your products. In this solo show, Brandon explains how you can use your existing connections to forge a strong community around your business. The Finer D...
#003 Steve Sims | Building a High Profile Brand for Influential People
May 05, 2019 15:30 - 49 minutes - 34.8 MBSteve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him “the real life Wizard of Oz,” acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making Things Happen podcast and author of Bluefishing: The Art of Making Things Happen. In this episo...
#002 Six Tactics for Building Brands That Matter
May 05, 2019 15:30 - 17 minutes - 13.2 MBSo much of success in business is being able to pull customers toward your product and service. Quite fittingly, there’s a six-step process called P.U.L.L. M.E. that’s essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process. In this mini-episode (minisode, if you will), Brandon explains how you can bring your customers value on a daily basis and bre...
#001 Mark Schaefer | The Most Human Brand Wins
May 03, 2019 07:02 - 49 minutes - 34.1 MBWelcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve. Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Comp...
Marketing Rebellion - The Most Human Company Wins
May 03, 2019 07:02 - 49 minutes - 34.1 MBToday we learn what it means to be a more human brand, make connections with customers one-to-one, and how the marketing rebellion has changed what it takes to be a brand to this next generation of customers. Today our guest is an internationally acclaimed keynote speaker, Mark Schaefer. Mark is an author and strategy consultant for marketing. I have read several of his books, including his most recent one, Marketing Rebellion: The Most Human Company Wins. He is a college educator and ha...