Brand Lab Series™ Podcast
83 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 14 ratingsA podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more.
Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards.
AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.
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Episodes
The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99
May 03, 2020 22:00 - 40 minutes - 40.1 MBThe coronavirus has changed everything. In the fifth in a series of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Prototyping for the Future Becoming Comfortable with New Processes Pent Up Demand E-learnin...
The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98
April 20, 2020 22:00 - 20 minutes - 21.1 MBThe coronavirus has changed everything. In the fourth in a series of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly. Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company. In this episode with Erin, you’ll learn about… Pivoting Sales in Our New "Virtual Reality" Maintaining Corporate Culture While Working Remote Fostering an Environment of Innovation Giving Back to Lo...
The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97
April 15, 2020 22:00 - 40 minutes - 39.6 MBThe coronavirus has changed everything. In the third in a series of special Brand Lab Series™ episodes, we talk about how to rethink physical and mental health with Allison English. Allison is a yoga instructor and Founder of Yoga By Allison. She teaches regularly at Equinox in Chicago and leads yoga retreats worldwide. In this episode with Allison, you’ll learn about… Handling Anxiety in the Face of Uncertainty Implementing Meditation into your Life The Proliferation o...
The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96
April 09, 2020 01:09 - 28 minutes - 26.3 MBThe coronavirus has changed everything. In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm. His team advises startups, entrepreneurs, and businesses. Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world's top companies. In this episode with Rob, yo...
The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95
April 05, 2020 19:00 - 41 minutes - 40.4 MBBob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Finding New Struggling Moments Making the Most of this Anomaly The Importance of Time Intent vs. Perception Iterating to Learn “It is about putting on a pair of lenses to find the good that come out of this and figuring out what you can do today to get there fast...
USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94
December 16, 2019 23:00 - 37 minutes - 37.5 MBIn this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about… Maximizing a Lean Team Handling Brand Crisis The Correlation Between Athletics and Lifelong Success Youth Development and Outreach Finding and Reaching New Audiences The 2020 Tokyo Olympics "If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contribut...
Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
December 02, 2019 23:00 - 39 minutes - 38.7 MBIn this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."
CultureIQ VP of Marketing at the Intersection of Psychology and Tech
November 18, 2019 23:00CultureIQ's Vice President of Marketing, Sheridan Orr, joins the Brand Lab Series™ podcast to explain culture as a competitive advantage. The post CultureIQ VP of Marketing at the Intersection of Psychology and Tech appeared first on AE Marketing Group.
CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92
November 18, 2019 23:00 - 27 minutes - 25.4 MBIn this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about... Culture as a Competitive Advantage Making Human Decisions from Data Keeping Marketing Fun The Convergence of Culture and Brand Buyer Segments and Personas "Can you not only withstand being disrupted but can you become the disruptor?"
Schneps Media Publisher on Dominating Media Online and Offline
November 11, 2019 23:00Schneps Media Publisher, Victoria Schneps, discusses the evolution of journalism in a digital era on the Brand Lab Series™ podcast. The post Schneps Media Publisher on Dominating Media Online and Offline appeared first on AE Marketing Group.
Schneps Media Publisher on Dominating Media Online and Offline | Ep 91
November 11, 2019 23:00 - 23 minutes - 24.1 MBIn this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about... Having a Voice in the Community How to Create Attention-Grabbing Content Providing a Consistent Brand Experience Staying Ahead of Industry Disruption and Change Tackling Mistrust in Media Today "The power of our success is staying true to our neighborhoods and reporting the local news."
FCB Chicago President on Leveraging Tech and Talent
October 28, 2019 22:00Kelly Graves, former Chief Marketing Officer, has been promoted to President of FCB Chicago. Listen to her advice on leveraging tech and talent within agencies. The post FCB Chicago President on Leveraging Tech and Talent appeared first on AE Marketing Group.
FCB Chicago President on Leveraging Tech and Talent | Ep 90
October 28, 2019 22:00 - 28 minutes - 28.4 MBFCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change. This year...
Chevron Corporate Brand Advertising Executive on AR, Voice and Growth-Mindset
October 21, 2019 22:00Chevron Corporate Brand Advertising Executive, Andrea Donatucci, on the evolution of digital and technology on marketing. The post Chevron Corporate Brand Advertising Executive on AR, Voice and Growth-Mindset appeared first on AE Marketing Group.
Chevron Corporate Brand Advertising Executive on AR, Voice, and Growth-Mindset | Ep 89
October 21, 2019 22:00 - 32 minutes - 32.7 MBIn this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about... The Evolution of Digital and Tech in Marketing The Pace of Change and Operating in Ambiguity How Augmented Reality Creates Unique Brand Experiences Cultivating Productive Agency/Client Relationships "With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”
Merrick Pet Care Vice President on Marketing an Emotional Category
October 14, 2019 21:00How do you effectively market in an emotional category while still delivering on brand promises? Find out from Merrick Pet Care's VP of Marketing. The post Merrick Pet Care Vice President on Marketing an Emotional Category appeared first on AE Marketing Group.
Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88
October 14, 2019 10:00 - 26 minutes - 24.7 MBIn this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about... Marketing in an Emotional Category E-commerce vs. Brick and Mortar Health and Wellness Trends Brand Loyalty and Delivering on Marketing Promises Authenticity in Leadership "It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parent...
Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation
October 07, 2019 22:00Head of Co-creation and People Insight at Signify in the Netherlands, Maarten Pieters joins the Brand Lab Series™ to discuss the co-creation journey. The post Signify (Philips Lighting) Head of Co-creation & People Insight on Co-creation appeared first on AE Marketing Group.
Signify (Philips Lighting) Head of Co-creation & People Insight on the Power of Co-creation | Ep 87
October 07, 2019 22:00 - 38 minutes - 38.3 MBIn this episode with Signify's Head of Co-creation and People Insight, Maarten Pieters, you'll learn about... The Complete Co-creation Journey The Value of Inclusivity in Design The Potential Dangers of Growth Co-Creation in B2B vs. B2C Industries Smart Lighting and IOT "If we focus on creating true value for our customers, they will connect with us and our organization will flourish.”
Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation
September 23, 2019 22:00Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. The post Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation appeared first on AE Marketing Group.
Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation | Ep 86
September 23, 2019 22:00 - 32 minutes - 32.1 MBBob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning. In this Greatest Hits episode, you'll learn... Why ma...
Base4 CMO on Modernizing a Lagging Industry
September 16, 2019 22:00How can you modernize an industry that is 50 years behind? Find out from Base4 Hotels CMO, Blair Hildahl, on the Brand Lab Series™ podcast. The post Base4 CMO on Modernizing a Lagging Industry appeared first on AE Marketing Group.
Base4 CMO on Modernizing a Lagging Industry | Ep 85
September 16, 2019 22:00 - 38 minutes - 38.4 MBIn this episode you'll learn about... Lags in the Construction Industry Design as a Product The Labor Shortage Technology and Construction Potential Industry Disruption "Most of the industry is run by fear and intimidation because that’s the way we’ve always done it. It’s really a culture of work harder not smarter.”
Mediafly CMO on the Move from Agency Life to Brand Life
September 09, 2019 22:00How does agency life differ from brand life, especially within the Csuite? Find out from Mediafly CMO, Isabelle Papoulias, on the Brand Lab Series™ podcast. The post Mediafly CMO on the Move from Agency Life to Brand Life appeared first on AE Marketing Group.
Mediafly CMO on the Move from Agency Life to Brand Life | Ep 84
September 09, 2019 22:00 - 37 minutes - 37.5 MBIn this episode you'll learn about... The Agency Life vs. the Brand Life The Secret to Climbing the Corporate Ladder Misperceptions of the CMO Role Aligning Sales and Marketing Managing Diverse Personalities and Roles Women in Leadership Evolved Selling "A key word for me is being uncomfortable. Uncomfortable is my default setting. I know that if I’m not uncomfortable, then I’m not learning.”
Middleground IT Co-Founder on Defending Against Cyber Attacks
August 27, 2019 13:33Everyday there is news story about a data breach, hacking, ransomware, phishing, and more. Sagar Pandya, Co-Founder of Middleground IT, explains cybersecurity and ransomware in a digital age. The post Middleground IT Co-Founder on Defending Against Cyber Attacks appeared first on AE Marketing Group.
Middleground IT Co-Founder on Defending Cyber Attacks | Ep 83
August 27, 2019 13:32 - 37 minutes - 37.2 MBIn this episode you'll learn about... The Definition of Cybersecurity Cybersecurity as a People Problem vs. Technology Problem The Security Risks of AI Improving Cybersecurity Marketing and Cybersecurity Growth vs. Scale "Technology is only as good as the ability for people to use it correctly in order to protect them and their data."
Honeywell Director of Product Management on IoT Growth
August 19, 2019 22:00The commercial security division of Honeywell is using IOT, facial recognition, and cognitive computing to protect not just what matters, but what matters most to us. The post Honeywell Director of Product Management on IoT Growth appeared first on AE Marketing Group.
Honeywell Director of IoT Product Management on IoT Growth | Ep 82
August 19, 2019 22:00 - 31 minutes - 31.8 MBIn this episode you'll learn about... Commercial IOT vs. Consumer IOT Smart Homes and Appliances Commercial Security and Facial Recognition Protecting What Matters Most Machine Learning and Cognitive Computing The Dance Between Technology and Outcomes Product Management Best Practices "What we're helping to protect is not just what matters, but what matters most.”
Loeb & Loeb Partner on Protecting Your IP in a Digital Era
August 12, 2019 22:00The definition and enforcement of Intellectual Property has changed a lot in the digital era. How can companies best protect themselves? The post Loeb & Loeb Partner on Protecting Your IP in a Digital Era appeared first on AE Marketing Group.
Loeb & Loeb Partner on Protecting Your IP in a Digital Era | Ep 81
August 12, 2019 22:00 - 28 minutes - 29.1 MBIn this episode you'll hear about... Ownership and Enforcing IP The Importance of IP in a Digital Age Quasi-IP Patent Trolls How Blockchain will Change Patents Creating Digital Properties IP and China “I deal with really smart, creative people, who are at the forefront of their industry, and I’m dealing with an area of law that is extremely important to the United States.”
PIMCO EVP of Digital on Bringing Brand Purpose to Life
August 05, 2019 22:00Today's consumers are digitally empowered, which changes how brands interact with consumers. And, although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. The post PIMCO EVP of Digital on Bringing Brand Purpose to Life appeared first on AE Marketing Group.
PIMCO EVP of Digital on Bringing Brand Purpose to Life | Ep 80
August 05, 2019 22:00 - 36 minutes - 35.9 MBToday's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services. "There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s...
Health Alliance CXO on the Healthcare Customer Experience
July 29, 2019 22:00In the healthcare industry, which has historically low customer satisfaction scores, the Chief Experience Officer is a new but vital role. The post Health Alliance CXO on the Healthcare Customer Experience appeared first on AE Marketing Group.
Health Alliance CXO on the Healthcare Customer Experience | Ep 79
July 29, 2019 22:00 - 22 minutes - 22.9 MBThe health insurance industry as a whole has always lagged behind in terms of customer experience. Jane Hayes, who has spent her entire career at Health Alliance, recently moved into the Chief Experience Officer role. In this episode, Jane explains how she has improved customer experience in an industry with not only historically low customer satisfaction ratings, but also a great deal of regulations. "Anytime that we get to interact personally with customers, is a great opportunity to lea...
Northwestern University Professor on Chatbots and the Future of CX
July 22, 2019 22:00We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Learn how chatbots are the future of customer experience. The post Northwestern University Professor on Chatbots and the Future of CX appeared first on AE Marketing Group.
Northwestern University Professor on Chatbots and the Future of CX | Ep 78
July 22, 2019 22:00 - 42 minutes - 41.6 MBWe live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast. "All the things that I do, I learned from watching, observing, an...
Showpad VP of Product Marketing on Selling to the Modern Buyer
July 15, 2019 22:00If you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Learn how sales enablement is empowering sellers today. The post Showpad VP of Product Marketing on Selling to the Modern Buyer appeared first on AE Marketing Group.
Showpad VP of Product Marketing on Selling to the Modern Buyer | Ep 77
July 15, 2019 22:00 - 30 minutes - 30.8 MBIf you are pitching your products or services with powerpoint presentations, you are not speaking to the modern buyer. Sales enablement equips sellers with the tools, content, and information necessary to effectively sell to today's buyers. Rita Patel Jackson, VP of Product Marketing at Showpad, has spent her career chasing the next big thing in technology. Her resume is full of big brand names including IBM, Motorola, and GE Healthcare. In this Brand Lab Series™ podcast episode, Rita discu...
Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry
July 08, 2019 22:00How can you remain personal and timely on social, even in a regulated industry? What makes a good social media follow? How do you create content that will resonate with your audience? Learn from Shannon Paul at Fifth Third Bank. The post Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry appeared first on AE Marketing Group.
Fifth Third VP of Digital Line and Fintech Marketing on Staying Social in a Regulated Industry | Ep 76
July 08, 2019 22:00 - 36 minutes - 36.2 MBMarketing, specifically social media marketing, can be very difficult in regulated industries such as healthcare or financial services. These industries have a lot of rules around messaging that can easily stymie creative thinking. Shannon Paul, VP of Brand Content and Social Media at Fifth Third Bank, has broken through the noise and learned how to stay social in financial services. In this episode, Shannon shares her secrets to staying personal and timely on social, she explains what make...
Accenture Operations Blockchain Lead on Emerging Technology
December 03, 2018 12:00Melanie Cutlan leads the Blockchain Practice for Accenture Operations, which helps clients transform their operations by harnessing talent, data, and intelligence to deliver the right information where and when it is needed. The post Accenture Operations Blockchain Lead on Emerging Technology appeared first on AE Marketing Group.
Vanille Patisserie President on Building a Luxury Brand
November 26, 2018 12:00Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Learn how a strong customer experience can turn any organization into a luxury brand. The post Vanille Patisserie President on Building a Luxury Brand appeared first on AE Marketing Group.
Vanille Patisserie President on Building a Luxury Brand | Ep 74
November 20, 2018 03:00 - 16 minutes - 18.1 MBSOPHIE EVANOFF, PRESIDENT, VANILLE PATISSERIE ON THE BRAND LAB SERIES™ EP 74 The Business Behind Baking Growing a Luxury Brand The Vanille Way Unique Locations Sophie’s Secret Ingredient Sophie Evanoff is the President of Vanille Patisserie, a bakery specializing in authentic French pastries, desserts, and cake. Sophie discovered her love for pastries at a young age and knew she knew she wanted a career in the pastry arts. However, it wasn't just about the pastries, it was about t...
6Sense Chief Marketing Officer on ABM | Ep 73
November 13, 2018 03:00 - 23 minutes - 24.4 MBLATANE CONANT, CHIEF MARKETING OFFICER, 6SENSE ON THE BRAND LAB SERIES™ EP 73 An A-typical Career Start ABM’s Impact on Brands The Global CMO Role Finding The Best Talent The MarTech Landscape The Customer Experience Ecosystem 6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel. While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CM...
6Sense Chief Marketing Officer on ABM
November 12, 2018 12:006Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel. The post 6Sense Chief Marketing Officer on ABM appeared first on AE Marketing Group.
The Pat Tillman Foundation Executive Director on the Power of Storytelling | Ep 72
November 06, 2018 03:00 - 20 minutes - 21.4 MBKILLJAN ANDERSON, EXECUTIVE DIRECTOR, THE PAT TILLMAN FOUNDATION ON THE BRAND LAB SERIES™ EP 72 Living and Sharing Pat's Legacy The Tillman Scholars Staying Lean and Agile Maintaining a Diverse Fundraising Portfolio Nike and Colin Kaepernick The Importance of Storytelling Pat Tillman was a professional American football player in the NFL who gave up his athletic career to enlist in the US Army following the September 11th attacks. He served several tours of combat before being ki...
The Pat Tillman Foundation Executive Director on The Power of Storytelling
November 05, 2018 12:00When an organization is out to celebrate someone's legacy, it is a big deal. Killjan Anderson, Executive Director of the Pat Tillman Foundation, understands this responsibility and uses storytelling to communicate Pat's message. The post The Pat Tillman Foundation Executive Director on The Power of Storytelling appeared first on AE Marketing Group.
Farmer’s Fridge Chief Technology Officer on Smart Fridges and Customer Experience
October 29, 2018 19:33Farmer's Fridge is a venture-backed start-up on a mission to make fresh food available 24/7 through a growing network of 110+ smart, self-serve fridges. The post Farmer’s Fridge Chief Technology Officer on Smart Fridges and Customer Experience appeared first on AE Marketing Group.
FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies
October 22, 2018 19:52FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The post FCB Chicago Chief Marketing Officer on the Changing Landscape of Advertising Agencies appeared first on AE Marketing Group.