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PIMCO EVP of Digital on Bringing Brand Purpose to Life | Ep 80
Brand Lab Series™ Podcast
English - August 05, 2019 22:00 - 36 minutes - 35.9 MB - ★★★★★ - 14 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Health Alliance CXO on the Healthcare Customer Experience
Next Episode: PIMCO EVP of Digital on Bringing Brand Purpose to Life
Today's consumers are digitally empowered, which changes how brands interact with consumers. Although financial services is a highly regulated industry, consumers have come to expect a seamless technological experience. Ainslie Simmonds, Vice President and Head of Digital at Pimco, explains the evolution of digital consumerism, and how that is seen in financial services.
"There are a lot of resources and a lot of really intelligent people that can help shape this new world and I think it’s a commitment to doing it and then it’s following through until every last consumer understands what to do with their money.”