6Sense Chief Marketing Officer on ABM

6Sense is a B2B predictive intelligence engine for marketing and sales. They accelerate sales by finding buyers at every stage of the funnel.

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LATANE CONANT, CHIEF MARKETING OFFICER, 6SENSE ON THE BRAND LAB SERIES EP 73

An A-typical Career Start
The Impact of Account Based Marketing on Brands
The Global CMO Role
Finding The Best Talent
The MarTech Landscape
The Customer Experience Ecosystem

6sense is an Account Based Marketing Orchestration Platform, Powered by AI. They enable intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

While sales, accounting, and consulting are not your typical CMO background, Latane Conant is not your typical CMO. She thrives on variety, challenges, and working with wicked smart people. Creating winning go-to-market strategies, effectively driving change internally and externally, incubating innovation, rocking a sales pitch, relentlessly watching the numbers, and motivating a global team is her perfect “typical day at the office.”

“What the market needs is thought leadership around ABM. And I think we are going to see a lot more focus and engagement from the sales side when we think about ABM in the future and at 6Sense.”

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