FCB Chicago President on Leveraging Tech and Talent

Kelly Graves, former Chief Marketing Officer, has been promoted to President of FCB Chicago. Listen to her advice on leveraging tech and talent within agencies.

The post FCB Chicago President on Leveraging Tech and Talent appeared first on AE Marketing Group.

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel’s, and more.

The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change. 

This year, FCB can now boast a new president – Kelly Graves. 

After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB.

In this Greatest Hits episode, you’ll learn about…

How Kelly’s previous role as CMO was designed and how the role of an agency CMO differs from that of a brand CMO
How the agency landscape is becoming more and more competitive and how agencies of all sizes are breaking through the noise
The evolution of agencies and the roles within agencies
How to recruit top talent and what traits Kelly personally looks for in her team members
How agencies are leveraging technology to bring creative to life

You can read the full transcript of the episode here.

The post FCB Chicago President on Leveraging Tech and Talent appeared first on AE Marketing Group.