Born To Influence: The Marketing Show | Daily interviews with super successful entrepreneurs | Marketing strategies that work!
186 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 143 ratingsBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!
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Episodes
Ep 35: Esther on the Top Seven Books Every Entrepreneur Should Read
January 11, 2014 08:00 - 31 minutes - 22.7 MBEsther Kiss shares how to attract the best / highest quality attendees possible to the events you’re hosting, how to keep pinging, how to make sure you’re ALWAYS growing your network and what it really takes to literally get more opportunities than others in the same situation might. Also, she shares her and Mette's go-to reference books for writing good sales copy (and marketing pieces in general) that are not only persuasive on a logical level but also connect with the audience emotionall...
Ep 34: Clay Collins Leads the Way to More Conversions with his Amazing LeadPages
January 10, 2014 08:00 - 30 minutes - 21.9 MBClay Collins of LeadPages talks about why most people fail in business, what made the biggest difference for LeadPages to make their initial launch a success and what he did to "get inside the minds" of people in his market. Also, he shares what phrase no longer works for opt-in CTA and what does, what's the one adjustment you can make to your YouTube videos to increase the opt-ins to your email list and much much more... To get all the goodies, check out http://borntoinfluence.com/ClayCol...
Ep 33: Dennis Rosenberg on How to Properly Use PPC ads (Part 2)
January 09, 2014 08:00 - 34 minutes - 24.8 MBDennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising. Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad. For more information, go to http://borntoinfluence.com/DennisRosenberg
Ep 32: Dennis Rosenberg on How to Properly Use PPC ads (Part 1)
January 08, 2014 08:00 - 27 minutes - 20.2 MBDennis Rosenberg debunks the myth of "free" online advertising through visibility and what's better for sales: branding or direct response advertising. Also, he shares the key elements of setting up a PPC campaign so that it yields measurable and profitable results. He explains how to build an email sequence that gets good opens and how to "keep the conversation going" once they clicked on your ad and more. For more details, go to http://borntoinfluence.com/DennisRosenberg
Ep 31: James Roche on Marketing and Building a Business You Love (Part 2)
January 07, 2014 08:00 - 33 minutes - 24.5 MBJames Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well. Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.
Ep 30: James Roche on Marketing and Building a Business You Love (Part 1)
January 06, 2014 08:00 - 30 minutes - 22 MBJames Roche shares what differentiates infoproducts that sell from the ones that don't, what's the difference between passive income and leveraged income and why authenticity is offer not only in who you are but in what you offer in your business as well. Also, he reveals what does it take to get to a 7 figure business, the difference between being an introvert and being shy and the formula for building your tribe online.
Ep 29: Esther and Mette on Community and Support in your Business (Part 2)
January 04, 2014 08:00 - 32 minutes - 23.4 MBEsther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle. Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout.
Ep 28: Esther and Mette on Community and Support in your Business (Part 1)
January 03, 2014 20:40 - 26 minutes - 19.3 MBEsther and Mette talk about how to choose what groups to join that will actually really support you, what to consider when choosing a mentor and how to create peer to peer relationships that are free of power struggle. Also, they talk about why is it easier to make friends in the online marketing world then in the "real world", how to deal with friends and family when they don't quite “get” your business and how to avoid the syndrome called "supernova burnout".
Ep 27: Todd Brown on Marketing and Sales Funnel Automation (Part 2)
January 02, 2014 08:00 - 33 minutes - 24.4 MBTodd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel. He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prosp...
Ep 26: Todd Brown on Marketing and Sales Funnel Automation (Part 1)
January 01, 2014 08:00 - 28 minutes - 21.1 MBTodd Brown is THE go-to expert in marketing and sales funnels automation. In this interview, he shares where the biggest breakthroughs come from in any market, what we need to have in place to get the best results in terms of conversion and what are the key elements of a good marketing funnel. He also gives a step-by-step walk through with an example on how to evolve the marketing message so it matches your market's sophistication and how to use education based marketing that has your prosp...
Ep 25: Jon Benson, Master Copywriter tells all about the VSL (Part 2)
December 31, 2013 08:00 - 38 minutes - 27.4 MBJon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...
Ep 24: Jon Benson, Master Copywriter tells all about the VSL (Part 1)
December 30, 2013 08:00 - 38 minutes - 27.8 MBJon Benson, master copywriter is the inventor of the “Ugly Video Sales Letter” / VSL fomula, which to date has brought in over 11 Billion dollars in sales. In this episode, Jon shares how to figure out what your customers are actually looking for, how to create rapport with strangers that at the first glance, what are the five key elements every sales letter must include, how the average business owner can start creating sales letters that work and much, much more...
Ep 23: Mette on Energy Management (Part 2)
December 20, 2013 17:30 - 29 minutes - 21.7 MBMette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...
Ep 22: Mette on Energy Management (Part 1)
December 20, 2013 17:00 - 34 minutes - 24.8 MBMette Muller talks about what is the natural fluctuation of energy when starting new projects and how much is too much. She explains where is the fine line where we start over exerting ourselves and potentially heading toward a crash. She also shares what to do so you can stop working and relax at a reasonable time and when it is really time to get truly creative and take fun risks. Give it a listen, there are some incredible tips shared freely in here...
Ep 21: Jeff Moore is Wild About Seafood and Marketing, especially on Thursdays in the Boardroom (Part 2)
December 20, 2013 16:30 - 31 minutes - 22.6 MBJeff Moore is the president of International Pacific and Wild Things Seafood. Here, he shares the five questions that helped him save his customers 3.5 M dollars over the last 6 years - and these work for ANY business. Jeff is also the founder of the Thursday Night Boardroom, a high level mastermind group. In this interview, he shares how he helped a client raise 5 M in a 50 min conversation, and he reveals even more good stuff...
Ep 20: Jeff Moore is Wild About Seafood and Marketing, especially on Thursdays in the Boardroom (Part 1)
December 20, 2013 16:00 - 35 minutes - 25.3 MBJeff Moore is the president of International Pacific and Wild Things Seafood. Here, he shares the five questions that helped him save his customers 3.5 M dollars over the last 6 years - and these work for ANY business. Jeff is also the founder of the Thursday Night Boardroom, a high level mastermind group. In this interview, he shares how he helped a client raise 5 M in a 50 min conversation, and he reveals even more good stuff...
Ep 19: Jim Kukral's Attention is on Authenticity (Part 2)
December 20, 2013 15:30 - 34 minutes - 25.2 MBJim Kukral shares what a lifestyle business really means day-to-day, how to get attention the right way, what changed in Internet Marketing over the last 17 years, how to get started with writing a book and perhaps even more importantly, how to market it - and a whole lot more...
Ep 18: Jim Kukral's Attention is on Authenticity (Part 1)
December 20, 2013 15:00 - 31 minutes - 22.6 MBJim Kukral shares what a lifestyle business really means day-to-day, how to get attention the right way, what changed in Internet Marketing over the last 17 years, how to get started with writing a book and perhaps even more importantly, how to market it - and a whole lot more...
Bonus: Special Announcement on Born To Influence: The Marketing Show
December 20, 2013 14:27 - 3 minutes - 3.31 MBBonus: Special Announcement on Born To Influence: The Marketing Show
Ep 17: Esther Kiss on The Cold Email Technique That Creates Warm Relationships (Part 2)
December 20, 2013 14:00 - 34 minutes - 25 MBEsther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...
Ep 16: Esther Kiss on The Cold Email Technique That Creates Warm Relationships (Part 1)
December 20, 2013 08:00 - 27 minutes - 20.2 MBEsther Kiss shares her secrets on reaching out to strangers with her masterful cold email technique. Here, she reveals her strategies when forging new relationships and even friendships really really quickly with highly successful people. Think authors of NY Times best seller books and all types of entrepreneurs that have multiple 7, and in some cases, even 8 figure businesses...
Ep 15: Sue Painter, The Most Confident Marketer (Part 2)
December 19, 2013 08:30 - 34 minutes - 24.6 MBSue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.
Ep 14: Sue Painter, The Most Confident Marketer (Part 1)
December 18, 2013 08:00 - 36 minutes - 26.5 MBSue shares her marketing philosophies, her no-nonsense approach and all the details that helped her become fully booked a year out within the first year in business. Plus, how to become a confident marketer using strategy, planning and the latest marketing techniques that work today.
Ep 13: Sean Malarkey, The Marketer With Money In His Pillow (Part 2)
December 17, 2013 08:00 - 24 minutes - 18 MBSean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.
Ep 12: Sean Malarkey, The Marketer With Money In His Pillow (Part 1)
December 16, 2013 08:00 - 34 minutes - 24.8 MBSean Malarkey (founder of Inspired Marketing and The Money Pillow podcast) reveals how he amassed 150K+ followers on Twitter, what are some of the current social media trends and how he systematized his business to get his work hours down to 10 hours / week while maintaining his 7 figure business that provides him with an incredible lifestyle.
Ep 11: Mette on "What I Wish I Knew Before I Started My Business" (Part 2)
December 14, 2013 08:00 - 36 minutes - 26.2 MBMarketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.
Ep 10: Mette on "What I Wish I Knew Before I Started My Business" (Part 1)
December 13, 2013 08:00 - 31 minutes - 22.7 MBMarketing genius Mette Muller talks about what she wishes she knew, some major mistakes she made as soon as she hit her first 10k month and how to get out of the hourly model when you can't guarantee results for the work you do.
Ep 9: Victoria Gibson's FaceBook Advertising Secrets (Part 2)
December 12, 2013 08:00 - 25 minutes - 19 MBVictoria Gibson, the founder of Marveo (a full service socia media agency) works with some of the biggest marketers and in this interview, she shares her absolute best strategies on how to use FaceBook advertising. We talked about how to use FB for lead generation, what type of offers to make on FB, how to target your own email list with FB ads, how to use FB advertising for local businesses and much much more.
Ep 8: Victoria Gibson's FaceBook Advertising Secrets (Part 1)
December 11, 2013 08:55 - 21 minutes - 15.8 MBVictoria Gibson, the founder of Marveo (a full service socia media agency) works with some of the biggest marketers and in this interview, she shares her absolute best strategies on how to use FaceBook advertising. We talked about how to use FB for lead generation, what type of offers to make on FB, how to target your own email list with FB ads, how to use FB advertising for local businesses and much much more.
Ep 7: Mike Hill, The Original Super Friend of Internet Marketing (Part 2)
December 10, 2013 08:00 - 30 minutes - 22.3 MBMike Hill is a true Master of marketing. He's had a highly successful online business for over 13 years. Mike is also the founder of Internet Marketing Super Friends, a FaceBook group that has IM superstars like Frank Kern, Jim Kukral, etc. You'll be amazed at the incredible marketing strategies and the plethora of special bonuses Mike shared in this interview. You might even get to cut the line of 10,000 people waiting to get into IMSF...
Ep 6: Mike Hill, The Original Super Friend of Internet Marketing (Part 1)
December 09, 2013 08:00 - 33 minutes - 24.4 MBMike Hill is a true Master of marketing. He's had a highly successful online business for over 13 years. Mike is also the founder of Internet Marketing Super Friends, a FaceBook group that has IM superstars like Frank Kern, Jim Kukral, etc. You'll be amazed at the incredible marketing strategies and the plethora of special bonuses Mike shared in this interview. You might even get to cut the line of 10,000 people waiting to get into IMSF...
Ep 5: John Dumas, A True Entrepreneur On Fire (Part 2)
December 04, 2013 14:00 - 33 minutes - 24.4 MBBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!
Ep 4: John Dumas, A True Entrepreneur On Fire (Part 1)
December 04, 2013 13:56 - 31 minutes - 22.8 MBBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!
Ep 1: The Outset (Esther and Mette on What to Expect)
December 04, 2013 08:45 - 26 minutes - 19.7 MBBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!
Ep 3: Alan Weiss Gets Vulnerable (Million Dollar Launch)
December 04, 2013 08:00 - 32 minutes - 23.7 MBBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!
Ep 2: Gary Vaynerchuk on Jab, Jab, Jab, Right Hook and so much more
December 04, 2013 08:00 - 26 minutes - 19.7 MBBorn To Influence is for those that want to build a legacy. Here, some of the best marketing minds on the planet share their strategies & tactics daily, Monday through Saturday. Each episode is full of actionable advice that works - so you can apply it in your business immediately. Join us for memorable stories & plain fun! And after you're done listening to your episode for the day, hop on over to BornToInfluence.com for a quick re-cap and surprise goodies!