The BLOC Podcast artwork

The BLOC Podcast

154 episodes - English - Latest episode: about 10 hours ago -

The BLOC (Building Learning and Organizational Culture) Podcast is a useful learning and development podcast where Dr Heidi Kirby talks to professionals in the field who are passionate about finding creative, innovative ways to bring learning front and center at their organizations and beyond. 

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Episodes

Episode 26: Cara North

June 15, 2021 09:00 - 30 minutes - 20.8 MB

On this episode, Cara North is BACK! We chat about the recent videos she's published to her Unfiltered ID YouTube channel, FREE L&D organizations you can join, and how you can move into the field of L&D and why it's important to continue growing as an L&D professional.  Here are links to the FREE resources discussed in this podcast: Teaching: A Path to L&D ATD (Association for Talent Development) TLDC (The Training, Learning, and Development Community) EdTech Books The Learning Guild ...

26: Getting into L&D for FREE with Cara North

June 15, 2021 09:00 - 30 minutes - 20.8 MB

On this episode, Cara North is BACK! We chat about the recent videos she's published to her Unfiltered ID YouTube channel, FREE L&D organizations you can join, and how you can move into the field of L&D and why it's important to continue growing as an L&D professional.  Here are links to the FREE resources discussed in this podcast: Teaching: A Path to L&D ATD (Association for Talent Development) TLDC (The Training, Learning, and Development Community) EdTech Books The Learning Guild ...

25: A 25th Episode Celebration

June 01, 2021 09:00 - 6 minutes - 4.46 MB

In this episode of the BLOC, I celebrate the 25th episode by playing the intro to every guest interview of the BLOC we've had so far.  In order of their appearance, you'll hear from: Eamonn Powers Dr. Luke Hobson LaToya Smith Jeremy Negrey Cara North Holly Owens Veronica Reed Alex Mitts Leslie Early Jenifer Johnson Sara Stevick Kate Udalova Dr. Dawn DiPeri Monique Danielle Matt Gjertsen Jonah Goldstein Margaret Boersma Connect with Heidi on LinkedIn: https://www.linkedin.c...

A 25th Episode Celebration

June 01, 2021 09:00 - 6 minutes - 4.48 MB

In this episode of the BLOC, I celebrate the 25th episode by playing the intro to every guest interview of the BLOC we've had so far.  In order of their appearance, you'll hear from: Eamonn Powers Dr. Luke Hobson LaToya Smith Jeremy Negrey Cara North Holly Owens Veronica Reed Alex Mitts Leslie Early Jenifer Johnson Sara Stevick Kate Udalova Dr. Dawn DiPeri Monique Danielle Matt Gjertsen Jonah Goldstein Margaret Boersma Connect with Heidi on LinkedIn: https://www.linkedin.c...

Episode 25: A 25th Episode Celebration

June 01, 2021 09:00 - 6 minutes - 4.46 MB

In this episode of the BLOC, I celebrate the 25th episode by playing the intro to every guest interview of the BLOC we've had so far.  In order of their appearance, you'll hear from: Eamonn Powers Dr. Luke Hobson LaToya Smith Jeremy Negrey Cara North Holly Owens Veronica Reed Alex Mitts Leslie Early Jenifer Johnson Sara Stevick Kate Udalova Dr. Dawn DiPeri Monique Danielle Matt Gjertsen Jonah Goldstein Margaret Boersma

24: Emotional Intelligence with Margaret Boersma

May 18, 2021 09:00 - 39 minutes - 27.1 MB

In this episode, I chat with Margaret Boersma about emotional intelligence. Margaret Boersma, OCT is an educational consultant, trainer, speaker with proficiency in Emotional Intelligence. Her career in teaching, combined with her expertise in social/emotional learning allows her to assimilate the affective domain (people skills) in the context of a company’s goals. In the role of a catalyst, her innovative programs are experiential in nature and have participants highly engaged in creatin...

Episode 24: Margaret Boersma

May 18, 2021 09:00 - 39 minutes - 27.1 MB

In this episode, I chat with Margaret Boersma about emotional intelligence. Margaret Boersma, OCT is an educational consultant, trainer, speaker with proficiency in Emotional Intelligence. Her career in teaching, combined with her expertise in social/emotional learning allows her to assimilate the affective domain (people skills) in the context of a company’s goals. In the role of a catalyst, her innovative programs are experiential in nature and have participants highly engaged in creatin...

23: Social Learning for Learner Engagement with Jonah Goldstein

May 04, 2021 09:00 - 34 minutes - 24 MB

In this episode, I talk to Jonah Goldstein about the cool projects he gets to work on at 360Learning, from the CLO Connect leadership interview series to programs for new leaders and ways to get everyone in the organization involved in learning. Jonah has worked in education, training and development for 20 years. From academic publishing, to education policy with the United Nations, and corporate learning and development, he has held leadership roles in many organizations in both the Unite...

Episode 23: Jonah Goldstein

May 04, 2021 09:00 - 34 minutes - 24 MB

In this episode, I talk to Jonah Goldstein about the cool projects he gets to work on at 360Learning, from the CLO Connect leadership interview series to programs for new leaders and ways to get everyone in the organization involved in learning. Jonah has worked in education, training and development for 20 years. From academic publishing, to education policy with the United Nations, and corporate learning and development, he has held leadership roles in many organizations in both the Unite...

Episode 22: Matt Gjertsen

April 20, 2021 09:00 - 40 minutes - 27.6 MB

In this episode, I talk to Matt Gjertsen of Better Every Day Studios about how he helps small companies scale great learning experiences and how learning for behavior change is better than throwing information at people any day of the week! Matt's journey into learning started as an Air Force Instructor Pilot where he also spent time teaching people to compete in half marathons and triathlons. After 9 years in the Air Force, Matt took his experience with him to SpaceX where he worked for 4...

22: Scalable Learning for Behavior Change with Matt Gjertsen

April 20, 2021 09:00 - 40 minutes - 27.6 MB

In this episode, I talk to Matt Gjertsen of Better Every Day Studios about how he helps small companies scale great learning experiences and how learning for behavior change is better than throwing information at people any day of the week! Matt's journey into learning started as an Air Force Instructor Pilot where he also spent time teaching people to compete in half marathons and triathlons. After 9 years in the Air Force, Matt took his experience with him to SpaceX where he worked for 4...

21: Employee Engagement

April 06, 2021 09:00 - 18 minutes - 12.9 MB

In this solo episode, I talk about how the learning and development function at an organization can help to contribute to employee engagement. We typically think of employee engagement in terms of how engaging our learning experiences are, but in this chat, I offer additionally ideas and ways to think about employee engagement. If you want more ideas for employee engagement events with varying price points, here's a pretty comprehensive list from SnackNation! Connect with Heidi on LinkedI...

Episode 21: Employee Engagement

April 06, 2021 09:00 - 18 minutes - 12.9 MB

In this solo episode, I talk about how the learning and development function at an organization can help to contribute to employee engagement. We typically think of employee engagement in terms of how engaging our learning experiences are, but in this chat, I offer additionally ideas and ways to think about employee engagement. If you want more ideas for employee engagement events with varying price points, here's a pretty comprehensive list from SnackNation! 

Episode 20: Monique Danielle

March 23, 2021 09:00 - 25 minutes - 17.4 MB

In this episode, I talk to voiceover artist, Monique Danielle, on why you should hire professional voiceover artists for your learning projects whenever possible. She also shares tips for amateur voiceover for those moments when you have to record your own voiceover for learning projects. Monique Danielle is a friendly voiceover artist providing outstanding, vibrant voiceovers for eLearning projects and more. She tells stories with an engaging, approachable voice with a penchant for quirkin...

20: Professional Voice Talent for L&D Projects with Monique Danielle

March 23, 2021 09:00 - 25 minutes - 17.4 MB

In this episode, I talk to voiceover artist, Monique Danielle, on why you should hire professional voiceover artists for your learning projects whenever possible. She also shares tips for amateur voiceover for those moments when you have to record your own voiceover for learning projects. Monique Danielle is a friendly voiceover artist providing outstanding, vibrant voiceovers for eLearning projects and more. She tells stories with an engaging, approachable voice with a penchant for quirkin...

19: Graphic Design Meets Instructional Design with Dr. Dawn DiPeri

March 09, 2021 10:00 - 35 minutes - 24.3 MB

In this episode, I talk to Dr. Dawn DiPeri about how she combines graphic and instructional design to run her co-owned small business, East End Advertising. She gives great tips on graphic design for new instructional designers! We even talk briefly about - gasp - COMIC SANS! Dawn DiPeri is a Learning Designer at Harvard University where she works in the AERID lab helping a team of researchers migrate a face-to-face professional development teacher training curriculum online. Prior to worki...

Episode 19: Dr. Dawn DiPeri

March 09, 2021 10:00 - 35 minutes - 24.3 MB

In this episode, I talk to Dr. Dawn DiPeri about how she combines graphic and instructional design to run her co-owned small business, East End Advertising. She gives great tips on graphic design for new instructional designers! We even talk briefly about - gasp - COMIC SANS! Dawn DiPeri is a Learning Designer at Harvard University where she works in the AERID lab helping a team of researchers migrate a face-to-face professional development teacher training curriculum online. Prior to worki...

18: 7Taps Microlearning with Kate Udalova

February 23, 2021 10:00 - 20 minutes - 14.4 MB

In this episode, I chat with Kate Udalova about her amazing new product, 7taps! We talk about how she came up with the idea, some of the great features, and a new 7taps course creation contest she is launching, which she announces for the very first time right here on our show!! Here is a link to the 7taps contest! Kate Udalova is the founder of 7taps Inc, a Florida-based edTech startup that allows users to create, share, and track stunning microlearning content - in a way that is fast an...

Episode 18: Kate Udalova

February 23, 2021 10:00 - 20 minutes - 14.4 MB

In this episode, I chat with Kate Udalova about her amazing new product, 7taps! We talk about how she came up with the idea, some of the great features, and a new 7taps course creation contest she is launching, which she announces for the very first time right here on our show!! Here is a link to the 7taps contest! Kate Udalova is the founder of 7taps Inc, a Florida-based edTech startup that allows users to create, share, and track stunning microlearning content - in a way that is fast an...

Episode 17: Empathic Design: Building Learner Personas

February 09, 2021 10:00 - 12 minutes - 8.63 MB

In this solo episode, I briefly introduce the idea of empathic design to create a learner persona to best help learning and development professionals understand their learners' needs. First, I briefly explain the Empathic Framework created by Kouprie and Visser. Then, I introduce another form of empathic design, an Empathy Map that was first introduced to me by Connie Malamed but has since been updated into a new Empathy Map Canvas by Dave Gray. Finally, I share an article, Building Emp...

17: Empathic Design: Building Learner Personas

February 09, 2021 10:00 - 12 minutes - 8.62 MB

In this solo episode, I briefly introduce the idea of empathic design to create a learner persona to best help learning and development professionals understand their learners' needs. First, I briefly explain the Empathic Framework created by Kouprie and Visser. Then, I introduce another form of empathic design, an Empathy Map that was first introduced to me by Connie Malamed but has since been updated into a new Empathy Map Canvas by Dave Gray. Finally, I share an article, Building Emp...

Episode 16: Leveraging Your LinkedIn

January 26, 2021 10:00 - 12 minutes - 8.88 MB

In this solo episode, I give five basic tips for leveraging your LinkedIn profile as well as a couple of more advanced tips for LinkedIn users. I think LinkedIn is a powerful, professional social media platform that can be used for more than just finding a job! Feel free to check out my LinkedIn profile and send me a connection request!

16: Leveraging Your LinkedIn

January 26, 2021 10:00 - 12 minutes - 8.88 MB

In this solo episode, I give five basic tips for leveraging your LinkedIn profile as well as a couple of more advanced tips for LinkedIn users. I think LinkedIn is a powerful, professional social media platform that can be used for more than just finding a job! Connect with Heidi on LinkedIn: https://www.linkedin.com/in/heidiekirby/ or on my website: www.heidikirby.com Thanks for listening to the BLOC! Connect with me on LinkedIn: https://www.linkedin.com/in/heidiekirby/ Or check out wh...

Episode 15: Sara Stevick

January 12, 2021 10:00 - 32 minutes - 22.4 MB

In this episode, I chat with Sara Stevick, who is an instructional designer and the founder and president of Teaching: A Path to Learning & Development (TPLD) (formerly known asThe Next Step: Life After Teaching (TNSLAT)), a volunteer organization who helps educators transition into instructional design career roles. We talk about why we are committed to helping new instructional designers essentially become our competition, imposter syndrome, and some of the more surprising nuances of instr...

15: Transitions from Education to ID with Sara Stevick

January 12, 2021 10:00 - 32 minutes - 22.4 MB

In this episode, I chat with Sara Stevick, who is an instructional designer and the founder and president of Teaching: A Path to Learning & Development (TPLD) (formerly known asThe Next Step: Life After Teaching (TNSLAT)), a volunteer organization who helps educators transition into instructional design career roles. We talk about why we are committed to helping new instructional designers essentially become our competition, imposter syndrome, and some of the more surprising nuances of instr...

14: Organizational Development with Jenifer Johnson

December 15, 2020 10:00 - 30 minutes - 21.2 MB

In this episode, I chat with my former manager, Jenifer Johnson, about organizational development (OD) (or, as I like to call it, instructional design's cousin) and how OD can transform your organization, improve performance, and engage employees. She also shares some tips for managing a virtual team and how to keep some of the work-from-home perks we currently enjoy after the pandemic is over.  Jen is currently the Senior Manager of Associate Experience at Dealer Tire in Cleveland, Ohio. A...

Episode 14: Jenifer Johnson

December 15, 2020 10:00 - 30 minutes - 21.2 MB

In this episode, I chat with my former manager, Jenifer Johnson, about organizational development (OD) (or, as I like to call it, instructional design's cousin) and how OD can transform your organization, improve performance, and engage employees. She also shares some tips for managing a virtual team and how to keep some of the work-from-home perks we currently enjoy after the pandemic is over.  Jen is currently the Senior Manager of Associate Experience at Dealer Tire in Cleveland, Ohio. A...

Episode 13: 2020 Retrospective

December 01, 2020 10:00 - 15 minutes - 10.5 MB

In this episode, I start by answering the question I ask all my guests, "Tell  me a little bit about your career path and how you got into L&D." Then, I reflect on this year and share one of my favorite resources to help you reflect on 2020 and set goals for 2021.  YearCompass offers a free booklet that I used last year and intend to use this year as well! Scroll down to "Download Booklet," and choose your language and format preferences.  Thank you so much to all my listeners for your su...

13: 2020 Retrospective

December 01, 2020 10:00 - 15 minutes - 10.5 MB

In this episode, I start by answering the question I ask all my guests, "Tell  me a little bit about your career path and how you got into L&D." Then, I reflect on this year and share one of my favorite resources to help you reflect on 2020 and set goals for 2021.  YearCompass offers a free booklet that I used last year and intend to use this year as well! Scroll down to "Download Booklet," and choose your language and format preferences. Thank you so much to all my listeners for your su...

12: Learning Controversies with Leslie Early

November 17, 2020 10:00 - 32 minutes - 22.1 MB

In this episode, Leslie and I talk about some of the controversial thoughts and ideas educators and IDs bring to the table: including pedagogy versus andragogy, where learning objectives belong, and the myth of learning styles. *Gasp* Leslie shares her perspective as both and educator and an instructional designer. Leslie Early is an instructional designer focused on developing engaging digital content that incorporates the best of storytelling, graphic design, and adult learning theory. I...

Episode 12: Leslie Early

November 17, 2020 10:00 - 32 minutes - 22.1 MB

In this episode, Leslie and I talk about some of the controversial thoughts and ideas educators and IDs bring to the table: including pedagogy versus andragogy, where learning objectives belong, and the myth of learning styles. *Gasp* Leslie shares her perspective as both and educator and an instructional designer.  Leslie Early is an instructional designer focused on developing engaging digital content that incorporates the best of storytelling, graphic design, and adult learning theory. I...

Episode 11: Alex Mitts

November 03, 2020 10:00 - 53 minutes - 36.8 MB

In this episode, I talk to Alex Mitts about our shared undergraduate backgrounds in English Literature and our affinity for the arts and how that has shaped who we are as instructional designers. Alex gives advice to those who are looking to hone their craft and shares how "being obsessed" has helped him to transition from teaching to instructional design. Alex Mitts currently serves as an Instructional Designer for California State University, Bakersfield and Bakersfield College. He is a f...

11: The Arts and ID with Alex Mitts

November 03, 2020 10:00 - 53 minutes - 36.8 MB

In this episode, I talk to Alex Mitts about our shared undergraduate backgrounds in English Literature and our affinity for the arts and how that has shaped who we are as instructional designers. Alex gives advice to those who are looking to hone their craft and shares how "being obsessed" has helped him to transition from teaching to instructional design. Alex Mitts currently serves as an Instructional Designer for California State University, Bakersfield and Bakersfield College. He is a f...

10: Finding Your L&D Style with Veronica Reed

October 20, 2020 09:00 - 27 minutes - 19.2 MB

In this episode, I talk to Veronica Reed about developing your instruction design/talent development/learning and development style and why it is important for you personally as well as for your organization. We also talk about your ID/L&D philosophy, which goes a bit deeper and why it's important to be grounded in your style and philosophy and also to revisit them regularly. Veronica Reed, aka "The Learning Queen," is a new Learning Experience Designer who has over 7 years of experience i...

Episode 10: Veronica Reed

October 20, 2020 09:00 - 27 minutes - 19.2 MB

In this episode, I talk to Veronica Reed about developing your instruction design/talent development/learning and development style and why it is important for you personally as well as for your organization. We also talk about your ID/L&D philosophy, which goes a bit deeper and why it's important to be grounded in your style and philosophy and also to revisit them regularly. Veronica Reed, aka "The Learning Queen," is a new Learning Experience Designer who has over 7 years of experience i...

9: International Podcast Day Celebration

October 06, 2020 09:00 - 8 minutes - 5.67 MB

In this solo episode, I celebrate International Podcast Day by sharing some of my favorite L&D podcasts:  The Classics: The Mind Tools L&D Podcast (formerly known as The Good Practice Podcast) The eLearning Coach Podcast with Connie Malamed The Instructional Redesign Podcast with Cara North and Joseph Suarez Trends & Issues in Instructional Design, Educational Technology, & Learning Sciences Podcast with Abbie Brown and Tim Green The Up and Coming: Dr. Luke Hobson Podcast That’s Awes...

Episode 9 - International Podcast Day Celebration

October 06, 2020 09:00 - 8 minutes - 5.67 MB

In this solo episode, I celebrate International Podcast Day by sharing some of my favorite L&D podcasts:  The Classics: The Good Practice Podcast The eLearning Coach Podcast with Connie Malamed The Instructional Redesign Podcast with Cara North and Joseph Suarez Trends & Issues in Instructional Design, Educational Technology, & Learning Sciences Podcast with Abbie Brown and Tim Green The Up and Coming: Dr. Luke Hobson Podcast That’s Awesome ID! with Leslie Early ifyouaskbetty with B...

Episode 8: A Challenge for L&D Professionals to End 2020

September 22, 2020 09:00 - 18 minutes - 12.8 MB

In this solo episode, I issue a challenge for my fellow L&D professionals to do the following to finish 2020 strong: Keep up with and consume educational research, Find a new technology to try to help you design instruction, Have one difficult conversation that helps you gain a little bit more autonomy, and Set one last professional development goal. 

8: A Challenge for L&D Professionals to End 2020

September 22, 2020 09:00 - 18 minutes - 12.8 MB

In this solo episode, I issue a challenge for my fellow L&D professionals to do the following to finish 2020 strong: Keep up with and consume educational research, Find a new technology to try to help you design instruction, Have one difficult conversation that helps you gain a little bit more autonomy, and Set one last professional development goal.  Connect with Heidi on LinkedIn: https://www.linkedin.com/in/heidiekirby/ or on my website: www.heidikirby.com Thanks for listening to th...

Episode 7: Holly Owens

September 08, 2020 09:00 - 44 minutes - 30.6 MB

In this episode, I talk to Holly Owens about how the media has given remote learning a bad reputation, and Holly talks about the difference between remote learning and online learning. She provides best practices for teachers as well as tips for those hoping to transition from education into instructional design. Holly Owens is the Assistant Director of Instructional Design with Online Education at Touro College and University System. She has over 13 years of experience in education in var...

7: Remote versus Online Learning with Holly Owens

September 08, 2020 09:00 - 44 minutes - 30.6 MB

In this episode, I talk to Holly Owens about how the media has given remote learning a bad reputation, and Holly talks about the difference between remote learning and online learning. She provides best practices for teachers as well as tips for those hoping to transition from education into instructional design. Holly Owens is the Assistant Director of Instructional Design with Online Education at Touro College and University System. She has over 13 years of experience in education in var...

Episode 6: Cara North

August 25, 2020 09:00 - 34 minutes - 23.6 MB

In this episode, we talk to Cara North about how to professionally brand yourself as a learning and development professional. We also talk about graduate degrees for learning and development professionals, and although neither of us believe a degree is necessary for success in the field, we talk about some of the benefits we've seen to pursuing one. Cara North is an award-winning learning experience designer and has been in talent and development for 10+ years, working in both higher educa...

6: How To Be an L&D Professional with Cara North

August 25, 2020 09:00 - 34 minutes - 23.6 MB

In this episode, we talk to Cara North about how to professionally brand yourself as a learning and development professional. We also talk about graduate degrees for learning and development professionals, and although neither of us believe a degree is necessary for success in the field, we talk about some of the benefits we've seen to pursuing one. Cara North is an award-winning learning experience designer and has been in talent and development for 10+ years, working in both higher educa...

5: Finding Potential Candidates Outside L&D with Jeremy Negrey

August 11, 2020 09:00 - 33 minutes - 22.7 MB

In this episode, we talk to Jeremy Negrey about finding potential in candidates outside of traditional learning and development roles. He issues a challenge to L&D hiring managers to think outside the box when looking for qualified candidates. Jeremy Negrey has spent nearly his entire career in customer education. He’s run the gamut from technical writer to instructional designer and has created and delivered both instructor-led and eLearning content. He’s currently the owner and lead lear...

Episode 5: Jeremy Negrey

August 11, 2020 09:00 - 33 minutes - 22.7 MB

In this episode, we talk to Jeremy Negrey about finding potential in candidates outside of traditional learning and development roles. He issues a challenge to L&D hiring managers to think outside the box when looking for qualified candidates. Jeremy Negrey has spent nearly his entire career in customer education. He’s run the gamut from technical writer to instructional designer and has created and delivered both instructor-led and eLearning content. He’s currently the owner and lead lear...

Episode 4: Creating a Leadership Development Framework

July 28, 2020 09:00 - 12 minutes - 8.91 MB

In this solo episode, I summarize and provide insight on a blog post I wrote for Verasana about creating a leadership development framework for your organization. Here is the link to the blog post on Verasana. 

4: Creating a Leadership Development Framework

July 28, 2020 09:00 - 12 minutes - 8.91 MB

In this solo episode, I summarize and provide insight on a blog post I wrote for Verasana about creating a leadership development framework for your organization. Here is the link to the blog post on Verasana. Connect with Heidi on LinkedIn: https://www.linkedin.com/in/heidiekirby/ or on my website: www.heidikirby.com Thanks for listening to the BLOC! Connect with me on LinkedIn: https://www.linkedin.com/in/heidiekirby/ Or check out what I'm working on over at https://www.getusefulst...

1: VR and Simulation with Eamonn Powers

July 14, 2020 09:00 - 39 minutes - 27 MB

In this episode, we talk to Eamonn Powers about simulation and virtual reality and how it can be used for training. We also talk a little bit about Star Wars and video games!  Eamonn is the Learning Experience Architect at FlightSafety International. He specializes in technical training environments, the use of simulation, and emergent technologies like virtual/augmented reality.  His research interest focus mainly around how data generated performance measures can improve training effecti...

3: Positive Organizational Change with LaToya Smith

July 14, 2020 09:00 - 28 minutes - 19.7 MB

In this episode, we talk to Latoya Smith about about how to bring positive change to organizations and how to tell if a potential employer truly values learning during your interview. LaToya Smith is the Director of Support & Training for EDX Wireless in Eugene, Oregon. EDX is the technology leader in advanced Radio Frequency (RF) planning solutions. As an active member of the Executive Leadership Team, LaToya has reintroduced EDX Wireless and their customers to service-oriented support of...

Episode 3: LaToya Smith

July 14, 2020 09:00 - 28 minutes - 19.7 MB

In this episode, we talk to Latoya Smith about about how to bring positive change to organizations and how to tell if a potential employer truly values learning during your interview. LaToya Smith is the Director of Support & Training for EDX Wireless in Eugene, Oregon. EDX is the technology leader in advanced Radio Frequency (RF) planning solutions. As an active member of the Executive Leadership Team, LaToya has reintroduced EDX Wireless and their customers to service-oriented support of...

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