97: Aurelien Mottier, CEO of Operatix on effective pipeline generation for startups

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - January 27, 2022 14:00 - 47 minutes - 32.5 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 96: One thing B2B sellers can learn from the greatest skier of all time

Next Episode: 98: One tip to avoid sounding stupid in conversations with your prospects

Aurelien "Ray" Mottier runs the sales acceleration and lead generation company, Operatix.

Ray talks about the decision to insource vs outsource, measuring success, how hard it is to be an SDR and a whole lot more.

If you are thinking about pipeline generation you could do a lot worse than listen to the ideas and views of someone who has been doing this for over a decade.

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