96: One thing B2B sellers can learn from the greatest skier of all time

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - January 25, 2022 14:00 - 13 minutes - 9.02 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 95: Mike Baker, CRO at Noname, talks about leading a sales team through hyper growth

Next Episode: 97: Aurelien Mottier, CEO of Operatix on effective pipeline generation for startups

We can all learn from Mikaela Shiffrin, one of the greatest skiers of all time.

Mikaela had a pretty good season in 2018. But despite winning gold and silver at the Winter Olympics many were disappointed in her performance in PyeongChang, including herself.

While reflecting that summer she realized she made one big mistake and rectified it for the following season. The result? 2019 was the single most dominant season by a skier (male or female) of all time.

What she realized and the change she made is relevant for b2b salespeople. Find out more in this episode.

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