95: Mike Baker, CRO at Noname, talks about leading a sales team through hyper growth

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

English - January 21, 2022 15:00 - 41 minutes - 28.8 MB - ★★★★★ - 8 ratings
Marketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 94: 3 tips if you struggle to build a connection with a prospect in a first meeting

Next Episode: 96: One thing B2B sellers can learn from the greatest skier of all time

Mike Baker, CRO at Noname Security, joins me today to talk about his experience (and success) in the cybersecurity sales world and how he tends to go the opposite way of where the masses head…because that's where the gold is. Bluebird anyone?!?!

Mike joined Noname Security in October 2020 as its first employee in the US and first in the sales team. Now, just 16 months later, the go-to-market team has over 100 people, with most of them in sales. Mike talks about the decisions he made during that period, the type of people that do well, the first hires he made, and what's coming up in 2022.

If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.

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