94: 3 tips if you struggle to build a connection with a prospect in a first meeting
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - January 18, 2022 14:00 - 12 minutes - 8.69 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Why do we struggle with building a connection with a prospect and then keeping their attention? Check out this episode for practical strategies on how you can overcome this barrier:-
The no-pitch, pitch deckEvery point you want to make should start with thinking about the customer firstThe no-pitch demoAvoid death by feature list...connect them with others. Tell them that's how other people, just like you, think about this and what they like about what we do.StorytellingNever underestimate the power of storytelling and how it creates strong connections with your prospect