98: One tip to avoid sounding stupid in conversations with your prospects
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
English - February 01, 2022 12:00 - 11 minutes - 8.13 MB - ★★★★★ - 8 ratingsMarketing Business Education Self-Improvement sales selling b2b sales leader marketing marketing leader demand gen startup b2 startup sale Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 97: Aurelien Mottier, CEO of Operatix on effective pipeline generation for startups
Next Episode: #99: 6 reasons security leaders buy from startups
In this episode, we're going to look at how using buzzwords negatively impacts sellers. And 1 simple tip to avoid this pitfall.
00:00 – Introduction
01:10 – Learning a new language, aka ‘vendor speak’
02:00 – An email that will make your head spin
04:07 – How I learned to avoid using buzzwords
05:58 – 1 tip to help your messaging
09:10 – Takeaway message to remember
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