Architecture & Engineering Business Strategies
119 episodes - English - Latest episode: 2 months ago - ★★★★★ - 4 ratingsWelcome to A/E Business Strategies — a podcast hosted by Monograph about architecture and engineering leaders who run great firms. Monograph is a project management software built exclusively for A/E. Over 1,000 firms use Monograph to get clarity into their budgets, projects, time, and clients so their entire team can make smarter decisions. Get started today at Monograph.com
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Episodes
How to Win Projects with Great Storytelling (w/ ZGF's Matthew Keeshin)
June 21, 2021 19:02 - 44 minutes - 102 MBHow can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves. Interview Takeaways Stay connected with analytics Treat social media like blackjack Take stories beyond the building Act like an a...
How To Win Projects with Great Storytelling (w/ ZGF's Matthew Keeshin)
June 21, 2021 19:02 - 44 minutes - 102 MBHow can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves. Interview Takeaways Stay connected with analytics Treat social media like blackjack Take stories beyond the building Act like an a...
05. How to Market Your Architecture Firm (w/ Hope Trory of HOPEWORKSDESIGN)
June 11, 2021 17:42 - 53 minutes - 122 MBWhen architecture firms collapsed during the ‘08 recession, Hope Trory realized that the traditional architecture industry desperately needed better online marketing. Hope is on a mission to help architecture firms grow - in any market. As founder of HOPEWORKSDESIGN, she helps small to midsize firms implement modern marketing strategies in traditional industries. Hope combines industry expertise, online marketing strategy, and her architecture background to help firms connect with t...
HOPEWORKSDESIGN: How To Market Your Architecture Firm (w/ Hope Trory)
June 11, 2021 17:42 - 53 minutes - 122 MBWhen architecture firms collapsed during the ‘08 recession, Hope Trory realized that the traditional architecture industry desperately needed better online marketing. Hope is on a mission to help architecture firms grow - in any market. As founder of HOPEWORKSDESIGN, she helps small to midsize firms implement modern marketing strategies in traditional industries. Hope combines industry expertise, online marketing strategy, and her architecture background to help firms connect with t...
How To Market Your Architecture Firm (w/ Hope Trory of HOPEWORKSDESIGN)
June 11, 2021 17:42 - 53 minutes - 122 MBWhen architecture firms collapsed during the ‘08 recession, Hope Trory realized that the traditional architecture industry desperately needed better online marketing. Hope is on a mission to help architecture firms grow - in any market. As founder of HOPEWORKSDESIGN, she helps small to midsize firms implement modern marketing strategies in traditional industries. Hope combines industry expertise, online marketing strategy, and her architecture background to help firms connect with t...
How to Market Your Architecture Firm (w/ Hope Trory of HOPEWORKSDESIGN)
June 11, 2021 17:42 - 53 minutes - 122 MBWhen architecture firms collapsed during the ‘08 recession, Hope Trory realized that the traditional architecture industry desperately needed better online marketing. Hope is on a mission to help architecture firms grow - in any market. As founder of HOPEWORKSDESIGN, she helps small to midsize firms implement modern marketing strategies in traditional industries. Hope combines industry expertise, online marketing strategy, and her architecture background to help firms connect with t...
How to Run a Data-driven Architecture Firm (w/ Hassell's Dr. Daniel Davis)
June 10, 2021 19:08 - 57 minutes - 132 MBHow does technology influence architecture? How does architecture influence people? Those are the questions that consume Dr. Daniel Davis, senior researcher at Hassell and former Director of Research at WeWork. Daniel joined Monograph’s George Valdes to discuss the various ways that firms can approach, apply, and measure data. Interview Takeaways Which firms should embrace data Applying technology to business, not just design Rationalizing research Justifying design decisions w...
Hassell: How To Run a Data-driven Architecture Firm (w/ Dr. Daniel Davis)
June 10, 2021 19:08 - 57 minutes - 132 MBHow does technology influence architecture? How does architecture influence people? Those are the questions that consume Dr. Daniel Davis, senior researcher at Hassell and former Director of Research at WeWork. Daniel joined Monograph’s George Valdes to discuss the various ways that firms can approach, apply, and measure data. Interview Takeaways Which firms should embrace data Applying technology to business, not just design Rationalizing research Justifying design decisions w...
04. How to Run a Data-driven Architecture Firm (w/ Hassell's Dr. Daniel Davis)
June 10, 2021 19:08 - 57 minutes - 132 MBHow does technology influence architecture? How does architecture influence people? Those are the questions that consume Dr. Daniel Davis, senior researcher at Hassell and former Director of Research at WeWork. Daniel joined Monograph’s George Valdes to discuss the various ways that firms can approach, apply, and measure data. Interview Takeaways Which firms should embrace data Applying technology to business, not just design Rationalizing research Justifying design decisions w...
How To Run a Data-driven Architecture Firm (w/ Hassell's Dr. Daniel Davis)
June 10, 2021 19:08 - 57 minutes - 132 MBHow does technology influence architecture? How does architecture influence people? Those are the questions that consume Dr. Daniel Davis, senior researcher at Hassell and former Director of Research at WeWork. Daniel joined Monograph’s George Valdes to discuss the various ways that firms can approach, apply, and measure data. Interview Takeaways Which firms should embrace data Applying technology to business, not just design Rationalizing research Justifying design decisions w...
How To Empower Your Team Beyond Projects (w/ Evelyn Lee, FAIA of AIA, Slack and Practice of Architecture)
June 04, 2021 16:00 - 53 minutes - 122 MBEvelyn Lee is a pillar of the architecture industry. Currently a senior internal experience designer for Slack, over the last two decades she has also played a role in AIA National and founded a podcast called Practice of Architecture. Evelyn’s eyes are set on the future of architecture: how both individual practitioners and leadership need to approach work in a way that is more innovative and inclusive than in years past. Interview Takeaways Growing your career as an individual c...
03. How To Empower Your Team Beyond Projects (w/ Evelyn Lee, FAIA of AIA, Slack and Practice of Architecture)
June 04, 2021 16:00 - 53 minutes - 122 MBEvelyn Lee is a pillar of the architecture industry. Currently a senior internal experience designer for Slack, over the last two decades she has also played a role in AIA National and founded a podcast called Practice of Architecture. Evelyn’s eyes are set on the future of architecture: how both individual practitioners and leadership need to approach work in a way that is more innovative and inclusive than in years past. Interview Takeaways Growing your career as an individual c...
Slack & Practice of Architecture: How To Empower Your Team Beyond Projects (w/ Evelyn Lee, FAIA of AIA)
June 04, 2021 16:00 - 53 minutes - 122 MBEvelyn Lee is a pillar of the architecture industry. Currently a senior internal experience designer for Slack, over the last two decades she has also played a role in AIA National and founded a podcast called Practice of Architecture. Evelyn’s eyes are set on the future of architecture: how both individual practitioners and leadership need to approach work in a way that is more innovative and inclusive than in years past. Interview Takeaways Growing your career as an individual c...
Archmark: How To Find Clients By Building A Brand (w/ Bryon McCartney)
June 02, 2021 21:16 - 53 minutes - 121 MBArchitects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to ...
How To Find Clients By Building A Brand (w/ Bryon McCartney of Archmark)
June 02, 2021 21:16 - 53 minutes - 121 MBArchitects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to ...
02. How To Find Clients By Building A Brand (w/ Bryon McCartney of Archmark)
June 02, 2021 21:16 - 53 minutes - 121 MBArchitects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to ...
01. How To Build A Successful Architecture Firm (w/ Mark LePage of EntreArchitect)
May 28, 2021 03:35 - 54 minutes - 124 MBAre you a small firm architect? Then you’re also a businessperson. The problem is that architecture school is all about design, with very little training on the day-to-day practicalities of running a company. When Mark LePage and his wife started their architecture firm in 1999, they succeeded by dividing and conquering. Mark headed up the business side, while his wife focused on design. In a quest to create a community to help other small firms, they started EntreArchitect: a thriv...
EntreArchitect: How To Build A Successful Architecture Firm (w/ Mark LePage)
May 28, 2021 03:35 - 54 minutes - 124 MBAre you a small firm architect? Then you’re also a businessperson. The problem is that architecture school is all about design, with very little training on the day-to-day practicalities of running a company. When Mark LePage and his wife started their architecture firm in 1999, they succeeded by dividing and conquering. Mark headed up the business side, while his wife focused on design. In a quest to create a community to help other small firms, they started EntreArchitect: a thriv...
How To Build A Successful Architecture Firm (w/ Mark LePage of EntreArchitect)
May 28, 2021 03:35 - 54 minutes - 124 MBAre you a small firm architect? Then you’re also a businessperson. The problem is that architecture school is all about design, with very little training on the day-to-day practicalities of running a company. When Mark LePage and his wife started their architecture firm in 1999, they succeeded by dividing and conquering. Mark headed up the business side, while his wife focused on design. In a quest to create a community to help other small firms, they started EntreArchitect: a thriv...