How To Find Clients By Building A Brand (w/ Bryon McCartney of Archmark)

Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.

Interview Takeaways

Many firms are not taking advantage of digital marketing
Advertising, marketing, and public relations all play a unique role in branding
Branding stems from an alignment of messaging
There are three principles that should guide your branding
To find clients, map out a client journey and identify pain points
Stick to your purpose and keep your expertise focused
Use your story to guide the content on your website & client outreach
Communicate targeted messages on the right channels
Create a specific ideal client and niche so you can target messages appropriately
Use LinkedIn for client outreach
Use Instagram for building brand awareness
A good reputation will open many doors - even when you pick a niche

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