How To Win Projects with Great Storytelling (w/ ZGF's Matthew Keeshin)
Architecture & Engineering Business Strategies
English - June 21, 2021 19:02 - 44 minutes - 102 MB - ★★★★★ - 4 ratingsDesign Arts Business Management architecture business management interview fireside chat best practice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can you turn your architecture business into a PR machine? By telling incredible stories about the services you provide and the projects you’ve completed. Matthew Keeshin has a rich background in both architecture and writing. Currently the digital media manager at ZGF, he explained why telling great stories goes beyond the buildings themselves.
Interview Takeaways
Stay connected with analytics
Treat social media like blackjack
Take stories beyond the building
Act like an advisor
Define the communication strategy
Seek inspiration from other industries
Craft a signature look and feel
Create bite-sized information
Keep imagination alive
Position yourself as a leader
Your online presence is your calling card
Build relationships to reach your goals
Show Links
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Connect with Matthew Keeshin on LinkedIn or Twitter
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