Beetle Moment Marketing Podcast
83 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 19 ratingsInsightful conversations with experts about marketing, voice technology, and business. Hosted by Emily Binder. Under 30 minutes.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
077 - Six Podcasts You Should Hear and Voice Marketing Sampler
September 28, 2020 04:02 - 21 minutes - 39.7 MBWhy did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics: A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula. What makes a good podcast episode? Why Emily has taken a few weeks off from this show. Coming up at the end of this episode: hear this month's top five briefings under three minutes each: a sampling from the mini podcast / weekday Alexa Flash Brie...
076 - Neophilia: Obsession with the New
August 31, 2020 05:02 - 5 minutes - 9.85 MBAn update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. You can say, "Hey Google, talk to Beetle Moment." Hosted on Acast. See acast.com/privacy for more information.
075 - Kate Bradley Chernis: When You Have No Off Button
August 17, 2020 05:00 - 44 minutes - 81.5 MBWhether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to break down that front for a refreshing take on being yourself in the business world. Hosted on Acast. See acast.com/privacy for more information.
074 - Robert Sofia: What Your Brand Should Say on Social Media
August 03, 2020 05:00 - 31 minutes - 57.3 MBIn this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means. Robert also revealed some surprising advice on email marketing based on his firm's analysis of five million emails. The episode wraps up with some key tips that financial advisors and all businesses need to know about the kind of brand personality that makes marketing successful. Watch this video at beetlemoment.com/podcast-robert or go to: https://y...
073 - Mikal Abdullah: Problem Solving With a Jiu Jitsu Master
July 13, 2020 05:00 - 40 minutes - 74.4 MBMikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some fascinating conversation in this latest episode. Emily and Mikal talked about an array of topics, including: entrepreneurship, problem-solving, branding, the military mindset, leadership, and so much more. Hosted on Acast. See acast.com/privacy for more information.
072 - Tess Neudeck: What Podcasters Should Know
June 29, 2020 05:00 - 25 minutes - 46.9 MBSince the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast. Hosted on Acast. See acast.com/privacy for more information.
071 - WallStreetBooyah: Fintwit on Twitch with John Andrews - Video
June 15, 2020 05:00 - 30 minutes - 55.9 MBJohn and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities. See acast.com/privacy for privacy and opt-out information.
071 - Wall Street Booyah: Fintwit on Twitch with John Andrews - Video
June 15, 2020 05:00 - 30 minutes - 55.9 MBJohn and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities. Hosted on Acast. See acast.com/privacy for more information.
070 - John Andrews: Retail Just Advanced Five Years - Marketing Post-COVID
June 01, 2020 05:00 - 44 minutes - 81.3 MBJohn Andrews, CEO of Photofy, a community content creation platform, and Emily talk about all things Marketing Post-COVID in this week's episode. This episode has it all: social media advertising, the future of retail, and amazon to eCommerce. See what these two think the future holds for marketing and which tactics have been most successful in the last several months. Hosted on Acast. See acast.com/privacy for more information.
069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage
May 11, 2020 05:00 - 32 minutes - 60 MBWhat makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. Hosted on Acast. See acast.com/privacy for more information.
068 - Perth Tolle: Free People, Strong Markets
April 27, 2020 05:02 - 27 minutes - 50.7 MBFind out why freedom weighting is a powerful way to invest by rewarding freer countries. Watch the video of the conversation on YouTube. Founder Perth Tolle has quantified freedom by country for international investing with her ETF, Life + Liberty Indexes. Perth and Emily Binder discuss the relationships between human rights, economic freedoms, and the strength of markets. Full show notes here: https://beetlemoment.com/podcast-episodes/068-perth-tolle-free-people-strong-markets Hosted on Ac...
067 - JJ Ramberg: Goodpods - What Your Friends are Listening To
April 13, 2020 05:00 - 30 minutes - 55.9 MBWe all love a little “good” in our lives. In this episode, Emily and JJ Ramberg dive into the optimism and simplicity that JJ’s company Goodpods offers to its app users. The app provides users a way to give and get recommendations for podcasts from their friends and fellow app users in a world where podcasting is becoming more and more popular. Emily and JJ continue their conversation to discuss the ins and outs of building an app, making money, podcast advertising, the podcasts they’re liste...
066 - Audrey Hall: From Cash to Fintech - Brightwell
March 30, 2020 05:00 - 29 minutes - 53.8 MBThe Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world’s major cruise Iines including Carnival, Norwegian and more. We talked about the war on cash in the US and abroad, combatting fraud, and how Brigh...
065 - Alison Greenberg: What's in a Name?
March 16, 2020 05:00 - 33 minutes - 61.9 MBAlison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience. Host...
064 - Jason Fields: Combining Voice and Visuals - Multimodal
March 03, 2020 05:26 - 21 minutes - 38.8 MBJason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context. Overall, the question becomes: How ...
063 - Michele Arnese: Why Brands Need Sound
February 17, 2020 07:02 - 27 minutes - 51.2 MBHow can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to...
062 - Amit Dogra: Voice AI in Finance: Alexa at Sanctuary Wealth
February 04, 2020 04:27 - 25 minutes - 47 MBAmit Dogra is the Chief Experience Officer at Sanctuary Wealth, which reached $10bn in AUA (assets under advisement) within 15 months after its 2018 founding. Sanctuary is a partner owned firm that brings together an elite group of wealth advisors. Amit and Emily Binder talked about Sanctuary's unveiling of their Alexa Skills and what it means for their business. Voice is symbolic of more than just embracing new technology. What is the future of AI and voice in financial services, and why doe...
061 - Dr. Daniel Crosby: Boating and Selfies Are Dangerous, Investing Is Not
January 21, 2020 05:01 - 26 minutes - 48 MBDo you know the biggest misconceptions about investing? New York Times best selling author Dr. Daniel Crosby joined Emily Binder to talk about the psychology of money. Many investors are mistaken that success in the markets is about being analytically minded, but it’s actually more about self control. So yes, C.R.E.A.M., but emotion rules cash. Daniel shares the three legs of effective investing and why education alone isn’t enough to save us from investing mistakes or weight gain. (Yes, the...
060 - Does Digital Kill Advertising Creativity? Claire Winslow
January 09, 2020 02:05 - 24 minutes - 44.3 MBGuest: Claire Winslow, CEO Best Practice Media discussing an evolving definition of creativity in advertising. Audience segmentation and funnels are the new form of creativity We should not limit the word “creativity” to a traditional definition of coming up with the ideas - it’s more than the ideas because it also involves the technical skill and strategizing of promoting the message, which can be done creatively even if it doesn't resemble Mad Men The evolution of language: it always ch...
Trailer
December 20, 2019 05:09 - 2 minutes - 4.59 MBBeetle Moment Marketing Podcast trailer: all about the show, featuring guest voice clips about business, marketing, voice technology, and more. Subscribe free to the show in your favorite podcast app here. Theme music by Audiobrain. Beetles are protein, not fat. It's time to crawl in. :) Hosted on Acast. See acast.com/privacy for more information.
059 - Celebrity Skin for Alexa: Novelty or More?
December 17, 2019 02:38 - 7 minutes - 13.1 MBAmazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences. Similar to what Google Assistant h...
058 - Amy Summers. Voice: A Faster Way to Publish
December 02, 2019 23:46 - 21 minutes - 40.2 MBWriting a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought leadership faster - and maybe even better? Amy Summers shares her experiment of creating an Alexa Flash Briefing instead of writing a book. The result...
057 - Sonic Branding: The Sound of Your Brand - Audrey Arbeeny
November 19, 2019 03:24 - 34 minutes - 62.9 MBGuest: Audrey Arbeeny, Founder, CEO and Executive Producer of Audiobrain, a globally recognized leader in sonic branding. Topics: What is sonic branding? Why does it matter? Sonic branding definition: the art and the science that surrounds the strategic development and deployment of a consistent authentic sound experience of a brand. Sonic identity is the strategic and creative alignment of this experience Where is a brand heard? Everywhere from podcasts, commercials, videos, to IVR, ca...
056 - Kate O’Neill: Why Technology Must Be Human Centric
November 04, 2019 07:47 - 25 minutes - 46 MBHow do we design technology that is both smart for business and good for people? This conversation asks questions about our approach for voice and AI, oncoming voice tech issues such as deep fakes, and privacy issues such as data mining by Facebook and other tech companies. Author and keynote speaker Kate O'Neill is known around the world as The Tech Humanist. Hear her great approach to keeping technology human and what it will take for emerging technology to be successful from a business st...
055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover
October 21, 2019 06:02 - 23 minutes - 43.3 MBGuest: Amy Hoover Show notes coming soon Hosted on Acast. See acast.com/privacy for more information.
054 - Will You Use One Voice Assistant or Many? Dave Kemp and Katherine Prescott
October 15, 2019 02:28 - 21 minutes - 39.7 MBTopics: Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explains The newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time. The two camps regarding what the voice-first future holds: A) People will mainly interact with just one assistant (see Adam Cheyer, co-founder of Siri Inc.) B) We will ...
053 - Brian Roemmele - The Key to Successful Branding - Voice and Beyond - Pt. 2
October 07, 2019 16:29 - 41 minutes - 75.6 MBThe customer is on their own hero's journey. Brian Roemmele explains what brands need to do to build longterm successful customer relationships. Every brand has an emotional connection to the people who use their products. But some covet it better than others. Brian and I discussed brand narratives and personas, touching on archetypes and Carl Jung, and even the neurochemistry of purchases and loyalty. My favorite part of the conversation is when Brian explained why the female voice is hardc...
052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1
September 30, 2019 06:08 - 33 minutes - 62 MBGuest: Brian Roemmele, "The Oracle of Voice" Echo Buds, Echo Frames, Echo Loop, and more brand new products announced last week will take Alexa to new fields: what does this mean? Brian Roemmele is known as the Oracle of Voice for a reason. Over decades he has predicted so many things that came true. The brilliance of these new products like Echo Loop is about getting Amazon into the castle without fighting for spaces that are already occupied, like the wrist or the pocket. A big theme of ...
051 - Alexa, How Can Brands Can Sell and Engage More Now? Bob Stolzberg
September 23, 2019 23:17 - 18 minutes - 34.5 MBGuest: Bob Stolzberg, Founder of Voice XP Consider what Amazon might not realize: that brands can use voice as a marketing channel to sell directly to consumers - through Alexa and not with sales going through amazon.com. Think about it. Bob Stolzberg and Emily Binder dug into a great question about where e-commerce is headed: will brands be able to stand as independent ecommerce channels even while reaching customers through Alexa? Will brands really matter in an increasingly AI assisted ...
050 - TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava
September 16, 2019 23:08 - 21 minutes - 38.5 MBGuest: Dani Fava, Director, Institutional Innovation, TD Ameritrade. Voice technology is a powerful medium for a relationship-centric business like wealth management. In fact, one of the Flash Briefings that Dani Fava launched, TD Ameritrade for Advisors, just won the Custodians: Thought Leadership category of the 2019 Wealth Management Industry Awards. Hear about Dani's experience launching Alexa Flash Briefing skills for TD Ameritrade. With apps across voice assistants like Alexa and Goo...
049 - The Killer Voice App - Dave Isbitski, Chief Evangelist Alexa - Pt. 2 of 2
September 09, 2019 16:40 - 15 minutes - 28.4 MBGuest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2. Click here for Part 1 We also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found? Friendly reminder: please mute your Alexa device before listening. 1-Click listen in your favorite podcast app SHOW NOTES: 1:...
048 - Dave Isbitski - Power of Alexa for Marketing - Pt. 1 of 2
September 02, 2019 06:07 - 21 minutes - 39.9 MBDave Isbitski, Chief Evangelist, Amazon Alexa, on the power of Alexa for marketing, part 1 of 2. Dave and Emily talked about why voice is a departure from previous technology (leaving Tap, Type, & Swipe - entering Voice First) and how you can harness Alexa to learn more about your customers. Plus: how you can use voice as the ultimate frictionless up-sell. Full show notes and web player here We also answered a top question among marketers: how do you overcome discoverability challenges w...
047 - The New Wave of Financial Literacy - Xipi CEO Christine Concepción
August 26, 2019 06:01 - 20 minutes - 37.6 MBSchools are more likely to teach you "Hot Cross Buns" on the recorder than what Roth IRA is. With one in five students lacking basic financial literacy skills, it is clear that current methods aren’t working. Xipi CEO Christine Concepcion and her co-founders teamed up to create a better way to educate people about their finances. Christine experienced poverty at a young age and realized that education was the way out. She attended Columbia for undergrad then for business school, having gra...
046 - How NLP Improves Your Communication and Marketing - Corina Frankie
August 19, 2019 06:01 - 20 minutes - 36.9 MBGuest: Corina Frankie, CEO & Founder of Brand Besties, Certified NLP Practitioner Neuro-Linguistic Programming and Voice Marketing, Communication, and Language Click here to play this podcast in your favorite app Show notes: 02:25 “NLP (Neuro-Linguistic Programming) is collection of practical techniques, skills, and strategies that lead to excellence.” -Corina NLP helps businesses align their values and organization to build rapport with clients and staff and better understand needs and...
045 - Hearables and the Future of Audible Social Media - Dave Kemp
August 12, 2019 16:07 - 18 minutes - 33.9 MBDave Kemp from Oaktree Products is an expert on hearables, which are smart, wireless in-ear devices such as AirPods. And they’re probably the future of voice, more so than smart speakers. Dave and Emily talked about ambient computing from Alexa to wearables to the connected car. And interestingly we touched on the dire need for curated content to replace the noisy and overwhelming experience of social media today. Plus, hear how Alexa Flash Briefing might be the first iteration of that impr...
044 - Paying Voice Talent, Junk Alexa Skills, and Business Integrity - Melanie Scroggins
August 05, 2019 20:08 - 18 minutes - 33.9 MBI spoke with Austin-based professional voice actor Melanie Scroggins, Owner of Melanie Scroggins Voiceover. Melanie found me based on my tweets about junk skills (Alexa skills with no content that are squatting on search terms). Her story resonated with me because it opens the door to a larger conversation about how we value and pay talent. For voice actors who are providing the important sonic branding that we in the voice community are effusive about, communities like SpokenLayer are under...
043 - Mics and Podcasting - Ben Thompkins, Blue Microphones
July 30, 2019 01:55 - 14 minutes - 27.5 MBGuest: Ben Thompkins, National Sales Manager- Pro Sales, Blue Microphones TOPICS: Ben runs professional sales for Blue in North and South America, has been with Blue ten years He handles B2B business, distribution, and educational sales How does Blue differentiate in the microphone industry? Blue’s unique history (very music focused, podcasting has been recent) Started as a high end microphone company (many of their mics are still $6,000-$10,000) Took premium sound and made it afforda...
042 - How Marketing is Failing the Modern Mature Consumer
July 15, 2019 14:12 - 18 minutes - 33.9 MBShow notes: The 85+ age group is the fastest growing. There are more people 65+ than under age five. This is a huge missed opportunity for brands not talking to the 50+ cohort. 60 million U.S. adults are between age 50-70: lots of spending power Peter Pan syndrome in advertising world Wendi has been in DRTV since 1997 - and it's a lot of selling to women 07:23 We are not data driven only because of the digital age, DR has been data driven since long before there was digital 07:30 It h...
041 - Don't Podfade - Phoebe Mroczek
July 01, 2019 23:13 - 17 minutes - 31.6 MBGuest Phoebe Mroczek of Unbecoming Podcast and New To Topic: Podcasting business Podfading - but the overall mortality rate or “podfade” comes in at a remarkable 50% Unbecoming Podcast New To (Austin) Podcast Emily's Alexa Flash Briefing - Voice Marketing Phoebe Mroczek In the news: Woman to Watch: Phoebe Mroczek 1-click SUBSCRIBE FREE to this podcast on your native player: bit.ly/playbm Hosted on Acast. See acast.com/privacy for more information.
040 - Pricing Strategy: How Not to Discount - Network Spinal Analysis Story
June 24, 2019 06:13 - 8 minutes - 15.1 MBPricing strategy is a key consideration when selling a product or service. Hear a true story about a bizarre pricing model I encountered and what marketers can learn from it. Topics: 0:50 Network Spinal Analysis (NSA) - recommended by Tony Robbins: "NSA was created by Dr. Donny Epstein in the 1980s. It's deceptively simple yet profoundly effective. NSA practitioners lightly touch certain parts of your spine to release tension. By releasing that tension, energy is freed up, which the body u...
039 - Katherine Prescott: Alexa Privacy & Echo Show 5
June 18, 2019 00:58 - 18 minutes - 33.4 MBKatherine Prescott is the Founder & Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising in light of which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook. Topics and timestamps: Privacy - Amazon Alexa - is she recording? Amazon Echo Show 5 announcement - new features, especially for greater p...
038 - Audio Brand Identity - Brent Barcus, i65 Music
June 14, 2019 03:23 - 13 minutes - 25.3 MBHow do you capture a brand's audio identity? Emily Binder interviews Brent Barcus of i65 Music based in Nashville. Hosted on Acast. See acast.com/privacy for more information.
037 - Sonic Branding - Phoebe Ohayon from Voice Branding (Netherlands)
June 03, 2019 19:28 - 15 minutes - 28.4 MBEmily Binder interviews Phoebe Ohayon, an Audio Branding Strategist and Audio Designer with a background in audio engineering and branding. Phoebe helps brands prepare for a sound and voice-activated future. With her voice-first audio branding approach, she helps brands and companies who are creating voice experiences and want to use the power of audio (voice, music, and sound) to design the best customer experiences. Upcoming Event: Join us at VOICE Summit 2019! Phoebe Ohayon, Audrey Arbe...
036 - Monopolies: AT&T Yesterday, Facebook and Google Today - Robert Binder
May 27, 2019 06:01 - 16 minutes - 29.6 MBRobert Binder is a Senior Engineer member of the technical staff at the Software Engineering Institute (SEI) of Carnegie Mellon University. He has 43 years of experiencing working in technology on everything from mainframe computers to embedded cyber physical systems, including work in institutions in financial markets in Chicago including the CBOE (Chicago Board Options Exchange). We talked about how the drivers of economics and business are sending Facebook in the same direction AT&T was ...
035 - Micro Moment Marketing - Melanie Touchstone
May 20, 2019 06:03 - 15 minutes - 28.6 MBThe key idea with micro moment marketing is to embrace the idea that you have but a few seconds to capture the attention of your target consumer. In those brief seconds, brands are challenged to convey a concise message that is relevant to the consumer. Otherwise, they're on to the next article, tweet, or email and you've lost their attention. On average, 150 times a day consumers experience purchase moments, research moments, and discovery moments, just to name a few. How can marketers be ...
034 - Unilever’s Voice Marketing Play on Spotify
May 06, 2019 05:31 - 5 minutes - 10.9 MBNot every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they're still important. Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to access sponsored content or helpful information from a brand. Click here for full show notes. Spotify’s feature, which debuts today, will only work if the person listening has their microphone enabled, the company says. A listener saying “...
033 - Top Five Tips for a Great Alexa Flash Briefing - Daniel Hill
April 29, 2019 06:01 - 17 minutes - 32.7 MBWhat makes a great Flash Briefing? Daniel Hill, creator and host of The Instagram Stories Flash Briefing is our guest. Daniel and Emily Binder, creator and host of Voice Marketing - Daily Beetle Moment Flash Briefing discuss the top five tips for creating a popular Flash Briefing. Why Daniel has the #1 Alexa Skill for search term “Instagram”: “Others are doing similar things [marketing tips for small businesses] on Instagram, but no one was doing it on Alexa.” -Daniel Hill Length - 10 se...
032 - Simple Works: Voice Marketing for Brands with Michelle Excell
March 18, 2019 06:01 - 8 minutesMy SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. Show notes and timestamps: What is an Antipodean? 01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs? 02:25 Brands are interested invoice but unsure where to start 02:40 Some agencies are jumping in head first 04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers 04:50 Consi...
031 - Simplify Your Marketing: Email, Social, and More - Melanie Touchstone
February 25, 2019 22:13 - 16 minutes - 23.2 MBFull show notes and video coming soon! Email marketing Social media Design, graphics, and what works Personalize messaging Keep it simple - black and white can beat flashy design and color Interview with Melanie Touchstone http://touchstonedigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.
030 - How to Ask for an Introduction the Right Way: Stop Wasting Time
February 14, 2019 00:42 - 7 minutes - 10.5 MB1:30 I want to share this on a Wednesday because it matters 2:20 Skip the weather and generic pleasantries: personalize 2:40 Sample introduction request to Susan 3:02 It’s okay that it’s one-sided sometimes 3:15 Don't sound entitled 3:37 People love the power of saying “no" 4:05 Book: Never Split the Difference by Chris Voss - negotiation (thanks for the rec, Mitch Joel) 4:44 Give them an OUT. Include two things: A copy/paste blurb about you so they don’t have to write it An easy ...