Beetle Moment Marketing Podcast artwork

032 - Simple Works: Voice Marketing for Brands with Michelle Excell

Beetle Moment Marketing Podcast

English - March 18, 2019 06:01 - 8 minutes - ★★★★★ - 19 ratings
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Previous Episode: 031 - Simplify Your Marketing: Email, Social, and More - Melanie Touchstone
Next Episode: 033 - Top Five Tips for a Great Alexa Flash Briefing - Daniel Hill

My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space.


Show notes and timestamps:


What is an Antipodean?

01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?


02:25 Brands are interested invoice but unsure where to start


02:40 Some agencies are jumping in head first

 

04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers


04:50 Consider voice or AI within chat bots or retail where people will spend more time


5.08 Find contextual places where customers really interact


05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?


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