The store as a destination

BANKNOTES minted by #paid

English - April 11, 2022 17:07 - 15 minutes - 14.4 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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11,000 retail stores closed in the U.S. during the pandemic, a number some called the “nail in the coffin” of retail. The logic seemed to add up: stuck-at-home buyers grew even more accustomed to the conveniences of online shopping, transitioning away from in-person stores.

But that’s not exactly how things played out. 2021 and 2022 have proved retail is anything but dead. Some brands are even discovering that physical retail still offers many advantages that online simply can’t.

Retail hasn’t died—it has evolved. Smart DTCs and brick-and-mortar stores reinvented themselves as true destination experiences... (Read more).