Bridging the gap between creators and fans with Laylo co-founder Alec Ellin
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English - April 11, 2022 15:48 - 9 minutes - 8.9 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
From having their database stolen and held for ransom (yes, really) to almost running out of money, Alec Ellin has hit every obstacle imaginable—but that hasn't stopped the co-founder of Laylo from forging ahead.
After launching a little over a year ago, over 4,000 musicians, merch sellers, podcasters and video creators now use Laylo's unique landing-page-meets-fan messaging tool to send millions of messages each month. The company recently secured $5m in venture capital from big names like Eldridge, Sony Music, The Orchard, and Y Combinator.
I recently connected with Alec to discuss his entrepreneurial roots and how he started his career in the tech and music industry. He also shared his thoughts on influencers, product development, and why Laylo hasn’t had to invest in marketing yet...(Read More).