How Jones Road Beauty went viral on TikTok
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English - April 11, 2022 15:46 - 15 minutes - 14.1 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Talk about makeup, and one of the first names that pops into your mind is likely Bobbi Brown.
An idol and inspiration for makeup lovers across the world, Brown’s fiery entrepreneurial spirit has driven a wide range of success with Bobbi Brown Cosmetics. When Brown’s 25-year non-compete agreement expired with Estée Lauder in 2020, she and her husband Steven Plofker joined forces to launch their own DTC beauty brand, Jones Road... (READ MORE).