An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
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English - April 11, 2022 15:42 - 14 minutes - 13.3 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Creators today wield enormous power. We all have our favorite creators—those who inspire us when we need extra motivation, who we seek out when we need a good laugh, or who we trust when looking for recommendations for what to buy.
(My favs, in case you were wondering, are Emily Zugay and Ceara O’Sullivan. I cannot even with those two.
Their TikTok comedy is a welcome burst of sunshine in bleak times, and I get as much joy from their 30-60 second videos as I do from an entire episode of SNL or 30 Rock. Sorry, Tina.)
That’s why Fanjoy CEO Chris Vaccarino went all-in on helping creators build their brands with custom merchandise.
Working with top creators like Addison Rae, David Dobrik, Hannah Rylee, and Emily Zugay gives Vaccarino unique insights into building successful partnerships with top influencers, and the kind of content that resonates well with today’s tech-savvy generations.
I had the opportunity to interview Chris and Fanjoy’s VP of Talent, Josh “Caru” Glodoveza, to learn more about why they built this business and the power of partnering with creators in today’s economy. I learned more about the Creator Economy from Chris and Caru in this short interview than I have in a long time, and I’m excited to share their insights with you.
(This interview has been edited and condensed for clarity.)... (READ MORE).