How Pontus Karlsson is merging the creator economy and eCommerce into one
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English - April 11, 2022 17:39 - 11 minutes - 10.3 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Pontus Karlsson, the founder of Off-Script.
I’ve known Pontus for a while now and have loved watching his journey unfold, going from a kid in Sweden with no startup connections, to working in management consulting, to launching and building a business of his own.
Pontus is one of the few people you will meet who has insatiable passion and optimism. He’s progressive and forward-thinking, always thinking about ways to improve and make life better. At the same time, he’s creative and artistic in nature. What he’s building right now will play a pivotable role at the intersection of creators and brands.
So, here’s our conversation with him where we cover topics like:
Growing up in a small Swedish town…
Breaking into tech without connections…
What we mean when we say we don’t like influencers but love creators…
What it was like joining the Launch House residency in Los Angeles last year…
And his predictions for the creator economy…
Let’s dive in!