The anatomy of a great collab
BANKNOTES minted by #paid
English - November 03, 2021 19:55 - 9 minutes - 9 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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There isn't a day that goes by where some brand or creator announces another "collab", "drop", "capsule collection", or "partnership". Have we lost the plot? Collabs used to mean something.
The more noise there is, the higher chance there is that we're losing the meaning of what makes a great cultural collab... (Continue)