Creators, not brands, are the linchpin to Web 3
BANKNOTES minted by #paid
English - November 03, 2021 19:58 - 8 minutes - 7.39 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The anatomy of a great collab
A few weeks ago...
I was sitting in a Discord channel with 1,500 raging crypto heads. We were waiting for a link to drop that would let us Mint an NFT before the real NFT. Think of it as the drop before the drop.
The link hit Discord and before you knew it all 888 NFTs sold out. In three minutes. Three. Minutes.
“We sold them for free”, Jeremy Booth said. He’s the ringleader behind Bushidos, a creative community that’s building projects on the blockchain, centered around the theme of samurai lore and culture. “All you had to pay were gas fees, which were about $60 that day. And the floor price for buying that same artwork has jumped well over 1 ETH (~ USD 4,000+). It’s incredible.” ... (Continue).