When you hear “SEO,” your mind probably thinks about long-form articles and Google search. But the truth is SEO is baked into everything online, and that includes social media platforms—like Instagram. 

Jess Sanfilippo is the Head of Social at House of Wise. From organic to paid social, she’s worked with it all. 

But her experience with Instagram lies beyond the surface: Jess is a strategist, and she saw an opportunity with SEO... (Continue).