Marvel’s approach to marketing: Then and now
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English - November 03, 2021 18:38 - 25 minutes - 23.4 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The Marvel Cinematic Universe, one of the most successful movie franchises of all time, was created over 80 years ago.
Marvel's journey started as a comic book series back in 1939. After selling more than 80,000 copies of the first issue, the creators of the comics launched the second edition—setting in motion what would become a massive brand in today's world... (Continue).