Ways brands are optimizing their website with UGC to boost conversions
BANKNOTES minted by #paid
English - November 01, 2021 17:00 - 21 minutes - 20 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The primary benefit of user-generated content (UGC) to brands is that it directs customers—customers who you may never find through other marketing initiatives—right to your product pages. And, it influences them to buy.
Stats show 93% of buyers find Creator content useful when making a purchase. Want anecdotal evidence as well? This week alone, I’ve already purchased two products (a pillow and a pre-workout) that Katie recommended. Not to mention some killer sunglasses ... (Continue).