Social marketing and condoms: From Thailand to the United States during the AIDS crisis
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English - May 16, 2022 04:00 - 14 minutes - 13.4 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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“Mr. Condom” may not have been the nickname Mechai Viravaidya aspired to have, but it’s the one he got — and he’s honored.
In 1974, Thailand tackled poverty with an unconventional approach: promoting the use of condoms. That same year, the average Thai family had seven children. Women didn’t have many opportunities outside the home, and supporting a large family was next to impossible on small wages during a recession. ... (READ MORE)