How Viome leverages UGC in the marketing mix

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English - May 13, 2022 04:00 - 7 minutes - 7.13 MB
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Most of your customers will trust your brand’s “About Us” page as far as they can throw the writer. We all know marketing and slick copy when we see it.

But people still trust each other. That’s why DTC brands that leverage user-generated content are thriving.

Take Viome, for instance. They’re a health and wellness company on a mission to digitize the human microbiome and solve chronic illnesses. They do this by sending a self-testing kit to your home, analyzing your blood and stool samples, and sending back personalized data, health recommendations, and a custom list of supplements designed uniquely for your biology. ... (READ MORE)