Paloma banks on checkout across direct messages in launching new storefront product
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English - May 11, 2022 04:00 - 4 minutes - 4.45 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In an eCommerce world constantly shouting about faster website launches and one-click checkout, Kelsey Hunter is betting on an economy not dependent on websites but rather conversions via direct messages across social media.
As founder and CEO of Paloma, Hunter has long understood the power of DMs. In 2018 she launched Paloma’s first product, which allows merchants to connect their backend catalog with their Facebook and Instagrams DMs. This essentially streamlined the discovery process for customers who engaged with brands via DMs, pointing them to the right products and aiding them in checkout. ... (READ MORE)