BANKNOTES minted by #paid artwork

Brands building communities and investing in creators are miles ahead of competitors

BANKNOTES minted by #paid

English - May 17, 2022 04:00 - 18 minutes - 16.5 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Even though consumers spend an average of seven hours a day online, it’s more challenging than ever for marketers to get digital mileage out of their efforts. 

Consumers are being inundated with an average of 10K ads a day across all platforms and they’re not happy about it. In fact, 91% of people believe ads are more intrusive now compared to two or three years ago, and 79% believe they’re being tracked by retargeted ads. 

As such, it’s common practice for online buyers to ignore ads, install blockers, hide sponsored posts, decline cookies, unsubscribe from lists, and participate in other actions that reduce irrelevant exposure to brands. ... (READ MORE)